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CRM
December 2011
Donna Fluss |
Using Social Media for Customer Service Is a Strategic Imperative Protect and enhance your company's image.   |
CRM
April 2014
Sarah Sluis |
How Reliable Is That Online Review? Twenty-one percent of consumers write about products they've never used. |
Search Engine Watch
February 25, 2011
Jon Schepke |
Ratings & Reviews: 5 Strategies for Local Businesses Ratings and reviews are essential to local businesses. They help by differentiating products and services, improving search engine rankings, and driving free web traffic. |
Search Engine Watch
March 24, 2011
Nathan Linnell |
Social Media and Search Synergy in the Purchase Decision Process Are your search and social media efforts integrated? Results of a recent study offer insights that could alter your current search and social media strategies. |
PC World
May 2003
Michael Gowan |
Public Opinions: Inside User Reviews All over the Web, all kinds of people write real-world reviews of tech products. Can you rely on them? Here's the straight scoop. |
Home Theater
May 15, 2008
Mark Fleischmann |
For Product Opinions, Consumers Trust Friends Advice from friends and printed reviews beat out online reviews for trustworthiness when planning to purchase a product. |
CRM
December 2012
Judith Aquino |
The High Cost of Paying for Reviews The pressure to keep up appearances is encouraging companies to pay for praise. |
CRM
February 17, 2012
Ashish Gambhir |
Leveling the Playing Field with Social Media Online feedback puts the spotlight on your customer service department. |
HBS Working Knowledge
June 4, 2014
James Heskett |
Does Internet Technology Threaten Brand Loyalty? Does the ability of consumers to easily access product and company information via the Internet makes brands stronger or weaker? The answer may call into question all we think we know about marketing. |
Search Engine Watch
December 12, 2008
Gregg Stewart |
User Ratings and Reviews: Join the Conversation Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online. |
CRM
November 2013 |
Insert Humanity and Trust into Customer Relationships It's more than listening; it's incorporating feedback into the enterprise. |
CRM
December 14, 2012
Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
HBS Working Knowledge
January 28, 2013
Kim Girard |
Helping Yelp Create More Accurate Reviews Over time, Yelp's reader rating system of restaurants can make or break an operation, but professor Michael Luca shows the program has flaws. Can a more accurate, fairer system be created? |
Search Engine Watch
August 9, 2010
Greg Habermann |
Google Places Now Allows Replies Review sites, such as Yelp and Google Local, understand that it can be upsetting to business owners to receive negative reviews. Avoid costly mistakes by reviewing their guidelines and suggestions to better manage your online reputations. |
Entrepreneur
September 2006
Melissa Campanelli |
Peer Pressure Online reviews by your customers can turn browsers into buyers. |
CRM
August 23, 2013
Connor Marsden |
The Role of Social CRM These channels present incredible opportunities for companies to add another dimension to understanding customers, key decision-makers, and trends that drive meaningful dialogue. |
The Motley Fool
November 23, 2007
Mary Dalrymple |
Buy Smart for the Holidays These websites will help you do a little research to be certain you're getting the best values for your gift money. |
HBS Working Knowledge
October 24, 2011
Michael Blanding |
The Yelp Factor: Are Consumer Reviews Good for Business? Harvard Business School Assistant Professor Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines and studies the problem of reputation-building in online marketplaces. |
CRM
November 15, 2013
Megan Yunker |
Best Practices for Marketing in an Online Community Support, feedback, and ratings are key. Like any business decision, you need a plan and a good framework for creating a healthy community to which people will keep coming back. |
The Motley Fool
October 10, 2005
Rick Aristotle Munarriz |
eBay Creates Content eBay launches a clever, though not exactly original, way to grow into a content-based site. Testimonials have always been an effective form of advertising. It makes one wonder why it took eBay so long to figure it out. |
CRM
June 2015
Michael Vickers |
Is Your CRM System Social Media Friendly? Empower collaboration to create customized experiences |
The Motley Fool
May 14, 2007
Rick Aristotle Munarriz |
Amazon Zooms In Amazon.com takes a bigger role in digital photography with the acquisition of DPReview.com. |
Search Engine Watch
April 29, 2009
Tim Ash |
The Decision-Making Funnel, Stage 3: Desire, Part 2 We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We've already examined awareness and interest, and now we continue looking at the desire stage. |
CRM
January 6, 2016
Matt Keenan |
4 CRM Trends for 2016 User empowerment will be a big theme as CRM users compare their experiences with personal and business technology. |
Search Engine Watch
February 6, 2011
Eric Enge |
Negative Reviews in Local Search: A Survival Guide for Businesses If your business has received a negative review that is hurting your business, it's time for some online reputation management. Here's how you can show the general public your best face in the local search results. |
Fast Company
December 2008
Anya Kamenetz |
The Perils and Promise of the Reputation Economy It's not easy doing business in the reputation economy. |
CRM
May 2010
David Rich |
The New Behavior of the Social Customer By integrating social CRM and customer strategy, you can improve your market position with better services, lower operating costs, and higher performance. |
InternetNews
November 30, 2007
Kenneth Corbin |
Online Reviews Drive Offline Sales A new study reports that the online ratings consumers give products and services have a direct impact on people's offline purchasing decisions. |
Job Journal
April 23, 2006
Michael Kinsman |
Career Pros: The Problem with Performance Reviews As a management tool, weekly feedback is far more effective than a performance review. |
CRM
April 2003
Ginger Conlon |
Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM. |
CRM
June 1, 2007
Denis Pombriant |
Truly Mobile Strategies The availability of true mobile strategies will better enable users to support CRM 2.0 business processes through which employees are capable of delivering high-quality services and better customer experiences because they have better access to information. |
CRM
March 1, 2004 |
Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are? |
CRM
May 2015
Maria Minsker |
Customer Reviews Drive CitizenShipper's Word-of-Mouth Marketing Trustpilot's review validation platform adds credibility to claims |
Entrepreneur
September 2007
Catherine Seda |
Pay the Piper? Paying bloggers to review your product could lead to fame - or shame. |
Entrepreneur
August 2005
Chris McGinnis |
Seeing Stars Get hotel ratings from people who have actually stayed there. These Web sites offer honest hotel reviews from real travelers like you. |
CRM
November 15, 2004
Ginger Conlon |
The Changing Face of CRM Customer commitment has always been and will continue to be the ultimate goal of CRM. |
CRM
August 2005
Jim Dickie |
Demystifying the ROI of CRM Know your firm's biggest pain points and determine how damaging they can be to your business if left untreated. First identify the problem, then find the solution -- and CRM ROI will then become a much simpler matter. |
Search Engine Watch
October 25, 2005
Shari Thurow |
Shopping Search and Merchant Reputations Consumers often look to merchant reputations on shopping search engines when deciding to make a purchase. But who determines these reputations? And can you trust them? |
PC Magazine
January 10, 2007 |
Wired, Don't Quit Your Day Job A few products that differed in reviews between Wired magazine and this one. |
CRM
October 4, 2013
Padmanabha Sivanandan |
Designing a 'Street-Smart' CRM Solution for B2C Enterprises An evolving focus on CRM has left B2Cs behind. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
CRM
March 21, 2014
Kostojohn & Ghalayini |
Build a Solid CRM Foundation Master the basics before taking on the latest innovations. |
IndustryWeek
August 1, 2005
Doug Bartholomew |
CRM Gears Up For Manufacturing Looking to provide more than "just traditional" CRM, software firms improve service, parts, dealer contact functions. |
CRM
August 31, 2012
Patrick Dorsey |
Move from Social Media to Social CRM Five ways to bring your business up to speed. |
CRM
July 2006
Jim Dickie |
Demystifying CRM Adoption Rates Sales, marketing, and support teams will have to consistently leverage technology if they are going to achieve the performance levels necessary to do their jobs. Ensuring that you cover these factors will take you a long way toward realizing the full promise that CRM holds. |
CRM
August 2, 2004 |
Who's Who in CRM In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft. |
CRM
February 2003
Ginger Conlon |
Can't Get No Dissatisfaction In an exclusive survey conducted, CRM magazine finds that a surprising number of executives are pleased with their CRM system -- and with their results. |
CRM
October 2006 |
The 2006 CRM Market Awards--Table of Contents and Introduction At the crux of the success of CRM software are the vendors, consultants, and end-user companies focused on creating and cultivating rewarding customer experiences and relationships. Their efforts and achievements are recognized here. |
CRM
March 2012
Jim Dickie |
Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists. |
CRM
April 2015
Oren Smilansky |
How to Select a CRM System Whether it's your first solution or your fourth, these tips will help make the vendor selection process easier. |
