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Preparing for the Omnichannel Environment As more consumers move to digital channels, marketers must avoid the mistakes made by many email marketers and resist the temptation to blast inexpensive, but irrelevant, messages to consumers.   |
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CRM Evolution 2014: Modern Marketers Must Focus on Context, Content, and Revenue Good products are not enough to engage customers in the digital age. |
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February 17, 2012
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Leveling the Playing Field with Social Media Online feedback puts the spotlight on your customer service department. |
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January 2, 2015
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4 Building Blocks for Improving Customer Service Listening to customers' voices shouldn't stop when the sale is made. |
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April 2015
Oren Smilansky |
How to Select a CRM System Whether it's your first solution or your fourth, these tips will help make the vendor selection process easier. |
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March 2014
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Influencing Customers in the Age of Information A Stanford professor shares insights on the shift from relative to absolute consumer decision-making. |
CRM
July 2010
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Required Reading: Can Your Customer Be Your BFF? Jeanne Bliss's new book, I Love You More Than My Dog, wastes no time highlighting quotes from people thrilled by companies they do business with. |
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April 27, 2012
Ashish Gambhir |
How Customer Intelligence Drives Loyalty Listening to -- and acting on -- consumer comments is the best strategy. There is no better place to learn how best to execute changes than from online guest feedback. |
Search Engine Watch
September 16, 2010
Jacob Morgan |
Visualizing the Social CRM Process This simple six-step process will help you create a social customer relationship management strategy for your organization. |
CRM
November 15, 2013
Megan Yunker |
Best Practices for Marketing in an Online Community Support, feedback, and ratings are key. Like any business decision, you need a plan and a good framework for creating a healthy community to which people will keep coming back. |
The Motley Fool
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Jennifer Schonberger |
A New Metric for Investing: Buy "Beloved" Companies Author and customer service expert Jeanne Bliss on her new book, I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty, and what that has to do with investing. |
CRM
August 2, 2013
Dave King |
Look to Mobility to Broaden Your VoC Capabilities Many consumers use smartphones and tablets more than they do any other medium to interact with brands, requiring companies to create content and communications channels that work effectively through the mobile medium. |
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December 2011
Donna Fluss |
Using Social Media for Customer Service Is a Strategic Imperative Protect and enhance your company's image. |
PC World
May 2003
Michael Gowan |
Public Opinions: Inside User Reviews All over the Web, all kinds of people write real-world reviews of tech products. Can you rely on them? Here's the straight scoop. |
Entrepreneur
August 2003
Melissa Campanelli |
The Ratings Game Many sites allow visitors to review and rate the products they're selling. Should you follow suit? |
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August 2008
Romanus Wolter |
Let's Get Critical Constructive feedback can be a big boost for your business. |
Search Engine Watch
February 25, 2011
Jon Schepke |
Ratings & Reviews: 5 Strategies for Local Businesses Ratings and reviews are essential to local businesses. They help by differentiating products and services, improving search engine rankings, and driving free web traffic. |
CRM
August 1, 2006
Colin Beasty |
Required Reading: CCOs and the Power Core An interview with Jeanne Bliss about her book, Chief Customer Officer... Other Page Turners: Asian Brand Strategy, by Martin Roll... The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work, by Chet Meisner... |
Search Engine Watch
December 12, 2008
Gregg Stewart |
User Ratings and Reviews: Join the Conversation Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online. |
InternetNews
April 25, 2006
Nicholas Carlson |
Ask Loses CEO to Microsoft Following Jeeves the butler out the door, Ask.com CEO Steve Berkowitz is headed to Microsoft. |
CRM
May 12, 2015 |
Reevoo Partners with Feedback Ferret on Travel App Reevoo and Feedback Ferret partnership allow travel companies to capture and act on customer feedback. |
