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InternetNews October 16, 2009 |
IAB Calls on FTC to Scrap Blogger Rules Digital advertising association argues that new endorsement guidelines would create a double standard for new and old media and challenges their constitutionality. |
Entrepreneur September 2007 Catherine Seda |
Pay the Piper? Paying bloggers to review your product could lead to fame - or shame. |
InternetNews June 2, 2005 Susan Kuchinskas |
Yahoo Serious About Employee Blogging After Yahoo officially embraced blogging with the launch of its Yahoo 360 consumer blogging feature, the company has gotten serious about employee blogging, as well. |
PC Magazine August 16, 2006 Captain Jack Sparrow |
Blog Nation In only a few short years, blogging has become a vital part of many Americans' lives, according to a phone survey of 7,012 people by the Pew Internet & American Life Project. |
PC Magazine October 8, 2009 Dan Costa |
FTC Guns for Blogger Shills -- and Misses Blogger payola is risible, but the new FTC guidelines are misguided, unenforceable, and utterly useless. |
Entrepreneur December 2004 Steve Cooper |
Blogger's Block Sick of blogging? Here's how to deal with business blog burnout. |
Entrepreneur June 2008 Guy Kawasaki |
Mind Your Manners To take advantage of free buzz from bloggers, make sure to follow the code of conduct. |
Information Today September 29, 2008 |
Technorati Releases 2008 State of the Blogosphere Report Since 2004, Technorati's State of the Blogosphere reports have analyzed the trends around blogs and blogging. For the 2008 study, the company wanted to go beyond the numbers to deliver insights into bloggers and the state of blogging today. |
The Motley Fool March 7, 2006 Alyce Lomax |
Wal-Mart's Blogging Blunder The retail behemoth's attempt to repair its image via blogs seems to be backfiring. |
PC World December 22, 2006 Dan Tynan |
This Blog for Hire Some bloggers pitch products for pay, often without telling their readers. |
Fast Company April 2008 Robert Scoble |
Meet the Press How to get good PR for yourself in the blogosphere. |
InternetNews August 18, 2005 Susan Kuchinskas |
Entering the Corposphere Businesses have begun to embrace blogging. Experts say they don't have a choice. |
Search Engine Watch November 8, 2007 Bill Hartzer |
Corporate America Can Learn a Lot from Bloggers Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers. |
CIO October 14, 2011 James Niccolai |
US Companies Pushed to Disclose Cyberattacks New guidelines from US regulators throw a spotlight on disclosure of cyber-incidents. |
Search Engine Watch May 14, 2009 Justilien Gaspard |
Create Something Newsworthy, Part 3 -- Promotions Promoting your content is more important than ever in our media-saturated world. You're competing with vast amounts of great content. |
CRM June 1, 2009 Lauren McKay |
Social Shepherds Many enterprises are developing social strategies to become more transparent, which is great for customers and corporations in general. There's always some amount of risk, however. |
InternetNews April 8, 2005 Susan Kuchinskas |
Blogging Without Getting Burned As the public rushes to the blogosphere, employers and employees have to figure out what's right -- and what's stupid. |
InternetNews April 22, 2005 Tim Gray |
Bloggers And The First Amendment A Hostway survey reports bloggers should have the same rights as traditional journalists. |
Search Engine Watch June 9, 2010 Jeremy Bencken |
Link Building with Bloggers: What 'Relationship' Actually Means If you want to build a relationship with bloggers, you need to show them some love first. Here are a few places to start. |
BusinessWeek July 10, 2006 Jon Fine |
Polluting The Blogosphere Bloggers are getting paid to push products. Disclosure is optional. |
Entrepreneur September 2003 Chris Penttila |
Hired Guns Is enlisting bloggers the wave of the future in marketing? |
InternetNews May 13, 2009 Michelle Megna |
Interactive Ad Bureau Issues PPC Guidelines The IAB today issued Click Measurement Guidelines with the goal of reconciling what constitutes a click in pay-per-click ad campaigns. |
InternetNews April 20, 2010 |
Social Networking Guide for the Enterprise Popular social networking sites like Facebook and Twitter can be great for business but things can get out of control if the proper policies aren't in place and enforced. |
CRM September 1, 2009 Lauren McKay |
Do You Accept the Terms of Engagement? Eager to play with social media, employees of CRM vendors are finding themselves burdened by new rules. |
InternetNews September 9, 2005 Steven Warren |
The Benefits of Corporate Blogging Allowing employees to blog can generate advantages for your company. Here's some rules to follow. |
CRM January 2006 Alexandra DeFelice |
A New Marketing Medium Blogging allows marketers to start conversations with prospects and customers through a powerful new avenue of communication. |
InternetNews November 24, 2004 Susan Kuchinskas |
Marqui Product Placement in Blogs Bloggers will get $800 a month to mention Marqui's hosted communications management services with a link once a week in their blogs and post its emblem on a page. |
Entrepreneur February 2008 Guy Kawasaki |
Get Your Company Blog On Your company's blog could be one of your strongest marketing tools - so get talking. |
InternetNews November 5, 2004 Erin Joyce |
Are Bloggers Really Journalists? When bloggers start to consider themselves journalists in the traditional sense they risk becoming what they often detest and deplore in traditional and new media. |
Entrepreneur June 2005 Gwen Moran |
Traffic Signals Marketers can certainly get confused by all the web-traffic measurement lingo. New guidelines could give a clearer measure of web traffic. |
AskMen.com Jeremy Berger |
Blogging To Make Money The notion of what is a blog and what is journalism is getting murkier as blogs become news sites, bloggers write for traditional news outlets, newspapers chop up their online content into blogs, journalists start personal blogs, and so on. |
PC Magazine February 14, 2007 Aaron Dalton |
Bloggers: All Typed Out? A Gartner study says blogging will peak in 2007. Have net citizens finally run out of things to talk about? |
Search Engine Watch February 21, 2006 Shari Thurow |
News Search Engine Optimization News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information. |
InternetNews February 3, 2010 |
Youngsters Prefer Tweets to Blogs: Study Pew study reveals that young Internet users want to read and post messages that are short and to the point. |
Search Engine Watch September 3, 2009 Justilien Gaspard |
Common Mistakes When Hiring an Online Promotions Person When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing. |
InternetNews March 18, 2010 |
FTC Raps Weak Privacy in the Cloud, Social Media FTC officials remain adamant that the current privacy regime isn't working They also remain coy about action they will take following Wednesday's third and final privacy workshop. |
InternetNews December 9, 2005 David Needle |
Making Blog Money Through Video Vive Network wants to help bloggers take ads a little further by hooking bloggers up with video ad dollars. |
Search Engine Watch March 8, 2011 Kevin Gibbons |
Why Social Media Paranoia is Healthy A little bit of social media paranoia can help you protect yourself on social media sites. Here are nine basic guidelines for social media communications. |
Search Engine Watch September 27, 2010 Bas van den Beld |
5 Common Mistakes Bloggers Make Here's how you can avoid common blunders when writing blog posts and ensure what you write benefits your readers. |
Search Engine Watch May 30, 2003 Danny Sullivan |
Search Engine Disclosure Ratings In June 2002, the US Federal Trade Commission issued guidelines to US-based search engines about how they should disclose paid content to searchers. Periodically, Search Engine Watch assesses how well it believes search engines are meeting these guidelines. |
CRM December 2012 Judith Aquino |
The High Cost of Paying for Reviews The pressure to keep up appearances is encouraging companies to pay for praise. |
Fast Company December 1, 2007 Cora Daniels |
Fast Talk: The Designer Gary Weber creates toys for Fisher-Price. |
InternetNews February 13, 2009 Kenneth Corbin |
Advocates Blast FTC Guidelines on Web Privacy Agency refreshes self-regulatory best practices for behavioral targeting as privacy advocates call for tougher stance. |
Entrepreneur February 2005 Gwen Moran |
Marketing Buzz 02/05 Add blogs to your PR mix... Attach your own voice to your website and e-mail communications... etc. |
InternetNews December 29, 2006 Ed Sutherland |
Bloggers Rebuff Microsoft 'Gifts' There was much ado about a laptop snafu in the blog world this week. |
Search Engine Watch July 7, 2010 Jeremy Bencken |
Reports of the Death of Guest Blogging for Link Building are an Exaggeration Ask yourself these three questions to help maximize the effect of your next guest blogging campaign. |
Search Engine Watch May 28, 2009 Justilien Gaspard |
Promoting Your Blog You've followed everyone's advice and started a blog. Now it's time to gain exposure and readership. |
IndustryWeek May 1, 2008 Brad Kenney |
Four Steps to Understanding the Blogosphere Maintaining your brands online requires recognizing the influence of new media constituencies. |
Wired October 20, 2008 Paul Boutin |
Twitter, Flickr, Facebook Make Blogs Look So 2004 Thinking about launching your own blog? Here's some friendly advice: Don't. And if you've already got one, pull the plug. |
Search Engine Watch December 12, 2007 Debby Richman |
Blog Marketing Takes Commitment At Search Engine Strategies Chicago, top bloggers informed marketers that they'll need to leave their comfort zones to succeed in the social ecosystem. |