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InternetNews
October 16, 2009 |
IAB Calls on FTC to Scrap Blogger Rules Digital advertising association argues that new endorsement guidelines would create a double standard for new and old media and challenges their constitutionality.   |
CRM
May 18, 2012
Ted Murphy |
The Future of Social Media Sponsorship In today's environment, a presence is not enough - engagement is needed too. |
Entrepreneur
June 2010
Gwen Moran |
Pay for Praise New FTC guidelines address paid endorsements. |
PC World
December 22, 2006
Dan Tynan |
This Blog for Hire Some bloggers pitch products for pay, often without telling their readers. |
InternetNews
September 1, 2009 |
Google's Take on the Future of Blogging Google touts growth potential as it unwraps enhancements to its Blogger service, which celebrates its 10th anniversary this month. |
Entrepreneur
September 2007
Catherine Seda |
Pay the Piper? Paying bloggers to review your product could lead to fame - or shame. |
Search Engine Watch
March 3, 2011
Jeremy Bencken |
21-Day Link Builder Relationship Challenge As link builders, we must give in order to receive. Here are three general categories of relationship-building "gives" that will help you create a worthy relationship foundation and attract an unfair share of links. |
Search Engine Watch
June 9, 2010
Jeremy Bencken |
Link Building with Bloggers: What 'Relationship' Actually Means If you want to build a relationship with bloggers, you need to show them some love first. Here are a few places to start. |
The Motley Fool
June 27, 2011
Tim Beyers |
Does Google Need to Be Broken Up? The FTC takes a closer look at the Big G's business practices. |
CRM
December 2012
Judith Aquino |
The High Cost of Paying for Reviews The pressure to keep up appearances is encouraging companies to pay for praise. |
Inc.
April 2006
Mike Hofman |
Lies, Damn Lies, and Word of Mouth The hottest marketers in the country face their biggest challenge yet: marketing themselves. |
IEEE Spectrum
October 2007
Paul McFedries |
All A-Twitter The major buzz in microblogging centers around Twitter, a site that combines social networking and microblogging. |
BusinessWeek
May 2, 2005
Baker & Green |
Blogs Will Change Your Business Customers and rivals are figuring blogs out and ignoring them may cost business. Here is a primer about blogs and how their growing power can benefit businesses. |
The Motley Fool
November 23, 2009
Tim Beyers |
How Twitter Will Destroy Google Robert Scoble lays out a compelling case for Twitter ads. |
IndustryWeek
May 1, 2008
Brad Kenney |
Four Steps to Understanding the Blogosphere Maintaining your brands online requires recognizing the influence of new media constituencies. |
Fast Company
April 2008
Robert Scoble |
Meet the Press How to get good PR for yourself in the blogosphere. |
Search Engine Watch
May 30, 2003
Danny Sullivan |
Search Engine Disclosure Ratings In June 2002, the US Federal Trade Commission issued guidelines to US-based search engines about how they should disclose paid content to searchers. Periodically, Search Engine Watch assesses how well it believes search engines are meeting these guidelines. |
Entrepreneur
June 2008
Guy Kawasaki |
Mind Your Manners To take advantage of free buzz from bloggers, make sure to follow the code of conduct. |
Wired
October 20, 2008
Paul Boutin |
Twitter, Flickr, Facebook Make Blogs Look So 2004 Thinking about launching your own blog? Here's some friendly advice: Don't. And if you've already got one, pull the plug. |
AskMen.com
Jeremy Berger |
Blogging To Make Money The notion of what is a blog and what is journalism is getting murkier as blogs become news sites, bloggers write for traditional news outlets, newspapers chop up their online content into blogs, journalists start personal blogs, and so on. |
InternetNews
February 21, 2007
Roy Mark |
FTC Tags Site Again for Deceptive Ads Consumerinfo.com pays $300,000 to settle charges for deceptive advertising practices. This follows a $950,000 fine a year ago. |
Search Engine Watch
June 3, 2003
Danny Sullivan |
Report Shows Confusion Over Paid Listings Expect to see the issue of how well, or poorly, search engine disclose paid content to come up this month. Reason? Consumer WebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers. |
PC Magazine
March 5, 2009
Lance Ulanoff |
Facebook Challenges Twitter to Celebrity Deathmatch! Twitter's success, ease of use, and The_Real_Shaq drove Facebook to push celebrities, athletes, and brands to full profiles. |
ONLINE
Jan/Feb 2006
Marydee Ojala |
The Dollar Sign - The New Life Cycle of Business Information Business researchers are now confronted with out-of-control, random, nonlinear information. |
InternetNews
August 16, 2005
Roy Mark |
Site Settles Deceptive Credit Report Claims FTC imposes a $950,000 fine and requires consumer restitution from Consumerinfo.com, which misled consumers with promises of a free credit report. |
CRM
July 30, 2012
Judith Aquino |
BlogFrog Launches Influencer Marketing Platform New platform lets marketers identify influential bloggers by topic, vertical market, consumer reach, and more. |
The Motley Fool
December 8, 2008
Tim Beyers |
Tune Into the Twitter Rebellion Welcome to the new world of microreporting. In less than two weeks, Twitter has evolved from a digital water cooler into a semi-legitimate source of news that briefly trumped Big Media. |
Search Engine Watch
November 8, 2007
Bill Hartzer |
Corporate America Can Learn a Lot from Bloggers Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers. |
AFP eWire
December 20, 2004 |
Nonprofits Must Comply with CAN-SPAM Regs As expected, nonprofit organizations are not automatically exempt from the final regulations recently published by the Federal Trade Commission (FTC) regarding the CAN-SPAM Act. |
Information Today
January 14, 2013
George H. Pike |
Google Reaches Settlements With FTC Over Search, Patent Practices On Jan. 3, 2013, the U.S. Federal Trade Commission and Google reached a series of agreements that closed the FTC's investigation into several of Google's business practices, in return for Google's agreement to modify those practices. |
Search Engine Watch
December 12, 2007
Debby Richman |
Blog Marketing Takes Commitment At Search Engine Strategies Chicago, top bloggers informed marketers that they'll need to leave their comfort zones to succeed in the social ecosystem. |
InternetNews
October 20, 2009 |
Facebook Groups Gets Facelift Tweak aims for improved accessibility, but is Facebook planning something more? |
Search Engine Watch
June 29, 2002
Danny Sullivan |
FTC Recommends Disclosure To Search Engines The US Federal Trade Commission has made an important recommendation to major search engines suggesting that they better disclose their paid content. This came in response to a complaint made last year by the watchdog group Commercial Alert. |
InternetNews
March 4, 2009
Kenneth Corbin |
Facebook Takes a Page From Twitter's Playbook New features emphasize real-time communication and offer celebrity updates via News Feeds. |
InternetNews
March 24, 2006
Roy Mark |
FTC Slaps Spammer With Record Fine The Federal Trade Commission Thursday hit Internet marketer Jumpstart Technologies with a $900,000 civil fine for violating the CAN-SPAM Act, the largest penalty to date for a violation of the two-year-old law. |
Search Engine Watch
September 14, 2006
Grant Crowell |
Search Marketing in Regulated Industries Developing and promoting a site for a company in a highly regulated industry can be a challenge to a search marketer on many unforeseen levels. Here's how to avoid common gotchas or even worse consequences. |
Salon.com
May 10, 2002
Scott Rosenberg |
Much ado about blogging Is it the end of journalism as we know it? Or just 6 zillion writers in search of an editor? Neither... |
The Motley Fool
March 7, 2006
Alyce Lomax |
Wal-Mart's Blogging Blunder The retail behemoth's attempt to repair its image via blogs seems to be backfiring. |
| AFP eWire |
U.S. Do-Not-Call List Now Permanent Phone numbers on the Federal Trade Commission's (FTC) national Do-Not-Call List will remain there permanently unless voluntarily removed under a bill signed into law recently by President Bush. |
InternetNews
September 14, 2005
Sean Michael Kerner |
Google's All About The Bloggle Google launches Blog Search Beta, but keeps AdWords ads out of it for now. |
BusinessWeek
July 8, 2010
Douglas MacMillan |
The FTC Takes on the Spam Dispensers The FTC's David Vladeck is fighting Twitter, Facebook, and other Web titans to hunt spammers, spyware, and identity thieves. |
