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BusinessWeek May 29, 2006 Robert Berner	I Sold It Through The Grapevine Not even small talk is sacred anymore. P&G has enlisted a stealth army of 600,000 moms who chat up its products.
The Motley Fool April 7, 2005 Selena Maranjian	Buzzing About Buzz Word-of-mouth marketing has gotten turbo-charged lately.
Entrepreneur July 2005 Kirsten Osolind	Walk the Talk Wise word-of-mouth marketing works, and word on the street is that this type of marketing is reinventing its image. Here's how to make it work for you.
Fast Company March 1, 2007 Andy Sernovitz	Share This Article! This word-of-mouth guru talks about generating buzz.
Fast Company August 2003 Keith H. Hammonds	The Dirty Little Secret About Spam What J.P. Morgan Chase and Kraft want is exactly what the guys peddling porn and gambling want: free access to your inbox. That's why there's no easy solution to a problem that could soon make the world's email system crash and burn.
InternetNews July 17, 2009	Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising.
Entrepreneur October 2005 Gwen Moran	Buzz Skill Psst! Have you heard about BzzAgent? Find out why this word of mouth marketing company is on everybody's lips.
Information Today July 8, 2002 Richard W. Wiggins	FTC Warns Search Engine Companies Responding to a 2001 accusation by a consumer watchdog group that search engine companies engaged in deceptive advertising by failing to clearly label favorable links on hit lists, the Federal Trade Commission sent a letter to seven companies suggesting that they alter their behavior.
PC Magazine October 8, 2009 Dan Costa	FTC Guns for Blogger Shills -- and Misses Blogger payola is risible, but the new FTC guidelines are misguided, unenforceable, and utterly useless.
Inc. December 2006 Kasey Wehrum	The Outsider Want to learn the truth about your business? Hire a blogger.
CRM April 1, 2007 Jessica Sebor	Guerrilla Marketing's Monkey Business No matter whether deployed outdoors or on the Internet, viral campaigns are out of marketers' hands once released. The word-of-mouth element leaves the shape of the campaign almost completely in the hands of consumers.
Inc. March 2007 Mike Hofman	Q&A With Andy Sernovitz Andy Sernovitz, the co-founder of the Word of Mouth Marketing Association and author of a new book that bears the straightforward title Word of Mouth Marketing, explained how bosses can change the behavior within their companies.
Entrepreneur February 2005 Jerry Fisher	Spread the Word If word-of-mouth advertising isn't included in your marketing plan, it should be. Get customers talking, and they'll do your advertising for you.
CRM January 19, 2011	Emailvision Acquires Social Marketing Management Firm ObjectiveMarketer Emailvision, a provider of software as a service for email marketing, has acquired ObjectiveMarketer, a provider of social media marketing. This acquisition will enable online marketers to efficiently plan, automate, execute, and measure social marketing campaigns.
CRM October 5, 2012 Kyle Lacy	The Future of Marketing Strategy Embracing the cross-channel approach is the only option.
InternetNews March 10, 2008 Kenneth Corbin	TV, Net Wrestle For Kids' Attention Marketers need to realize that while kids are front of their TV sets, most are doing more than just watching television, according to a new study.
Fast Company May 2004 Linda Tischler	What's The Buzz? A young Boston-based marketing agency, BzzAgent LLC, has put together a nationwide army of just plain folks who stand ready to give your product great word of mouth.
CRM September 2011 Geoffrey Hamelin	Consumers Power Transformational Marketing Engaging customers in personalized dialogue replaces pushing messages through mass media. Better access to data is empowering consumers, who share that information over social media.
CRM December 2010 Juan Martinez	No Longer The Text-Best Thing Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects
Search Engine Watch January 7, 2011 Matt Lawson	Campaign Overload: How Search Marketers Can Overcome Fragmentation More platforms and formats have made managing online marketing increasingly difficult. Use these tips to help tame campaign fragmentation in 2011.
CRM September 3, 2015 Jessica Hawthorne-Castro	With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits.
Search Engine Watch April 15, 2008 Joshua Stylman	Is Search Recession-Proof? While online advertising will probably suffer if there is a recession, search will be the last place from which marketers pull their ad dollars.
CRM March 2015 Jeffrey Rayport	Why Marketing Automation Means More Than Faster, Better, Cheaper Programmatic ads make precision marketing a reality.
InternetNews June 15, 2004 Susan Kuchinskas	Do-Not-Spam List Great For Spammers After a six-month study, the FTC updates Congress on the National Do Not E-Mail registry. Hint: It's not a good thing.
CRM June 1, 2006 Grosso et al.	The Promise of Digital Advertising Good news abounds for CRM departments that can nimbly deploy their resident skills and data. CRM will be the critical differentiator among advertisers trying to navigate the next big wave in the digital era.
Search Engine Watch April 1, 2008 Noah Elkin	The Shifting Power of Words Marketers memorable words are not necessarily their own. Increasingly, search terms used by customers provide a window into those customers' wants and desires.
CRM November 1, 2007 David Myron	The Age of Influence The failure of many word-of-mouth marketing campaigns is largely due to their transparency.
Pharmaceutical Executive September 1, 2005 Lydia Worthington	Alternative Media: Mouthing Off Word-of-mouth marketing provides insight into patients' attitudes on drugs and treatments.
CRM May 4, 2015	AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value.
InternetNews April 19, 2006 Roy Mark	FTC Calls for International Anti-Spam Efforts The Federal Trade Commission joined 29 other countries today in calling for increased cooperation between nations in combating spam.
CRM January 9, 2013 Judith Aquino	Total Communicator Solutions Debuts Mobile Marketing Communication Platform The cloud based platform allows marketers to deliver offers based on location, shopping behavior, and preferences.
InternetNews February 13, 2009 Kenneth Corbin	Advocates Blast FTC Guidelines on Web Privacy Agency refreshes self-regulatory best practices for behavioral targeting as privacy advocates call for tougher stance.
Search Engine Watch September 28, 2004 Patricia Hursh	Search Marketing in Europe Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe?
CRM July 8, 2015 Charles Nicholls	Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience.
Search Engine Watch April 14, 2011 P.J. Fusco	Google's Panda Update + Social = New Enterprise SEM Opportunities The elimination of link farms and content scrapers, along with the introduction of signals from authoritative social media networks, have combined to create new opportunities for enterprise-level search marketers.
Search Engine Watch January 30, 2008 Kevin Newcomb	Search Marketers' Wish Lists Predictions of the future of Internet marketing from several search marketers and social media marketers.
Entrepreneur December 2006 Kim T. Gordon	Talk is Cheap... And as a marketing method, it's downright unbeatable. Get customers to spread the word about your business with 3 simple strategies.
CRM May 5, 2011 Brittany Farb	Mobile Marketing on the Rise, While Social Marketing Suffers "Growing Pains" IBM survey highlights trends, cites an urgent need to turn data into actions
Search Engine Watch December 12, 2008 Gregg Stewart	User Ratings and Reviews: Join the Conversation Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online.
Search Engine Watch February 4, 2011 Kaley Dobson	Will a New Tier of Search Advertising Providers Emerge? Google and Microsoft will dominate paid search in 2011, but we'll see a new category of search providers differentiate themselves from the rest of the ad networks and become trusted partners for those marketers looking to expand their reach.
Search Engine Watch January 6, 2005 Danny Sullivan	Looking Back, Looking Ahead: Developments With Consumer Search This year, web search will morph into consumer search, where major search companies offer a robust range of ways to search for information in specialized areas.
Search Engine Watch December 10, 2010 Marc Poirier	Online Advertising: The End of Cookies? Regardless of how we track, it's what we do with the data that is the main issue. Privacy concerns aren't going away, so it's our responsibility as marketers to use the data we gather responsibly.
BusinessWeek July 24, 2006 Green & Hof	Your Attention Please As the mass media market fragments, the Web opens up ways to put it together again.
PC World August 2003 Daniel Tynan	Uncle Sam vs. Spam A slew of proposed federal and state bills promise to protect your in-box. But can any law stem the tide of spam?
InternetNews January 13, 2009 Judy Mottl	FTC Petition Asks for Mobile Data Scrutiny Advertising industry claims self regulation works for protecting consumer privacy.
CRM October 2014 Maria Minsker	How Mature Is Content Marketing? Eighty-five percent of B2B marketers can't attribute business value to content activity.
Search Engine Watch February 10, 2011 Paul Burani	Search, Social Media & the Offline Purchase How to target the social media audience in search engines and guide their offline consumer behavior.
Inc. October 2008	Ask Robert Stephens What is the best way to boost word-of-mouth marketing?
BusinessWeek April 23, 2007 Catherine Holahan	The Sell-Phone Revolution Stay tuned for a message from your cell phone, which seems to know an awful lot about you.
InternetNews December 20, 2005 Roy Mark	FTC: CAN-SPAM Is Working With a big helping hand from technology, the Federal Trade Commission say spam volume is declining. But are spammers staying away?