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PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising.   |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
BusinessWeek
July 30, 2009
Jon Fine |
Taming the Web for Local Advertisers GrowthSpur has a strategy to help business connect with fragmented audiences |
InternetNews
October 13, 2008 |
MySpace Tries Democracy in Ad Test Social network's 'HyperTargeting Technology' is now available in a widespread beta test. |
InternetNews
July 2, 2007
David Needle |
Latest Yahoo Tech Offers More Targeted Display Ads Yahoo announced SmartAds, a new ad delivery platform it says will help marketers better match consumers with the goods and services they're most interested in. |
InternetNews
March 31, 2008
Kenneth Corbin |
Advertising's Digital Disconnect Expert panel hashes out the obstacles to ad dollars moving online. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
BusinessWeek
January 12, 2004 |
Advertising: The Sizzle Will Be a Harder Sell Overall spending will rise, thanks to events such as the Olympics and the elections. Marketers may shy away from pricey network TV ads in favor of cable and the Net. |
Search Engine Watch
April 15, 2008
Joshua Stylman |
Is Search Recession-Proof? While online advertising will probably suffer if there is a recession, search will be the last place from which marketers pull their ad dollars. |
BusinessWeek
July 24, 2006
Robert D. Hof |
Efficient Frontier: Hacking Madison Avenue Efficient Frontier Inc. is a New Age advertising agency that operates just like Madison Avenue shops, in a sense. It has access to a portfolio of ad space - Web search engines. |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
The Motley Fool
March 27, 2007
Anders Bylund |
Nike Unfastens Her Sandal A consumer giant changes its advertising strategy. Will others follow? These are still the early days of online marketing, and perhaps it's a bit too soon to crown a champion. |
InternetNews
June 5, 2009
Michelle Megna |
Digg to Debut Ads Based on Your Vote Digg announces new advertising based on community votes. |
CRM
November 2011
Leonard Klie |
Marketing Dollars Move to Interactive Spending in this segment will rival TV advertising by 2016. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. |
CRM
April 2013
Judith Aquino |
A First Look at Second Screens As media consumption becomes more fragmented, marketers consider syncing television and mobile content. |
InternetNews
August 22, 2007
Susan Kuchinskas |
Microsoft's New Agency Look Executives say, the purchase of aQuantive is designed to turn part of Microsoft into possibly the world's largest media company. |
Entrepreneur
July 2004
Nancy Michaels |
Thumbs Up! Rave reviews could be all the advertising you need. |
InternetNews
September 24, 2007
Nicholas Carlson |
Web Video Ads Will Not Save Your Soul Now Google and AOL have the numbers they need to get marketers to move their ad spend from television to new Web video advertising formats. |
InternetNews
March 10, 2008
Kenneth Corbin |
TV, Net Wrestle For Kids' Attention Marketers need to realize that while kids are front of their TV sets, most are doing more than just watching television, according to a new study. |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
Home Theater
August 7, 2009
Mark Fleischmann |
Pay to Skip Ads, See Ads Anyway Commercials overrun former bastions of commercial-free viewing. |
InternetNews
November 4, 2005
Susan Kuchinskas |
This 'Live' Space for Rent Microsoft is taking the ad-support fight to Google's backyard, and marketers are welcoming the space to play. |
InternetNews
April 7, 2008
Kenneth Corbin |
Yahoo AMPs Up Advertising Management Yahoo today announced plans to launch a new advertising management platform to automate and simplify the process of buying and selling ads online. |
BusinessWeek
January 16, 2006
David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
The Motley Fool
November 11, 2005
Rick Aristotle Munarriz |
A Fool Looks Back Hot shows and hot wings were passing ships in the past week: Hey, look, it's the Surfing Channel!... Want a flu shot with that popcorn chicken?... |
BusinessWeek
August 8, 2005
Jon Fine |
End Run Around TiVo? Visible World is being touted as the antidote to ad skipping. |
InternetNews
September 5, 2007
Nicholas Carlson |
Yahoo Buys Online Ad Network Yahoo has announced it will buy online ad network BlueLithium for approximately $300 million in cash. The deal is supposed to help Yahoo complement its already successful brand advertising business with a better expertise in direct marketing. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
InternetNews
November 26, 2007 |
News Corp Builds Online Ad Network Proposed network would sell online ads across News Corp's assets and to other media firms as well. |
The Motley Fool
January 9, 2008
Anders Bylund |
Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market. |
InternetNews
May 27, 2010 |
Mobile Ads Taking Hold: ABI Research firm finds that more than a quarter of mobile phone users who have visited a website on their handhelds have clicked on a banner ad or text link. |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
Search Engine Watch
January 24, 2007
Patricia Hursh |
Don't Click Here! Should You Pre-Qualify Clickers? B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads. |
BusinessWeek
August 27, 2009
Jon Fine |
Harry and Louise on Steroids Why issue and advocacy advertising has become such a growth business |
The Motley Fool
July 11, 2006
Tim Beyers |
TiVo in a Full Nielsen How real is the TiVo effect? Prepare to find out. According to The Wall Street Journal, by November, TV tracker Nielsen Media Research plans to deploy a system for rating TV ads. Investors, take note. |
BusinessWeek
May 14, 2009
Jon Fine |
Where Are Advertisers? At the Movies Those on-screen ads before the movie bring in big bucks for National Cinemedia and other movie-ad sellers |
InternetNews
March 26, 2009
Alex Goldman |
Does Search Advertising Need to Change to Grow? A panel of experts from major search engines and ad agencies square off over the state of the market at Search Engine Strategies. |
BusinessWeek
September 3, 2007
Burt Helm |
Which Ads Don't Get Skipped? A TiVo service that tracks viewer fast-forwarding yields big surprises. |
InternetNews
December 5, 2007 |
Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday. |
InternetNews
April 9, 2008
Kenneth Corbin |
Yahoo Acquires More Web Analytics Yahoo's latest ad-tech buy is aimed at improving analytics tools for advertisers. |
CRM
September 2011
Geoffrey Hamelin |
Consumers Power Transformational Marketing Engaging customers in personalized dialogue replaces pushing messages through mass media. Better access to data is empowering consumers, who share that information over social media. |
BusinessWeek
July 24, 2006
Stanley Holmes |
Nike: It's Not A Shoe, It's A Community Nike has set up a Web site where soccer fans can network. |
CRM
November 7, 2012
Judith Aquino |
Eloqua Adds Display Ad Capabilities to Platform AdFocus helps marketers create, manage, and measure paid media, in addition to owned and earned channels. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
BusinessWeek
December 8, 2003
Stephen Baker |
Pop-Up Ads Had Better Start Pleasing With the means to block them on the rise, their last hope is to entice, rather than irritate |
The Motley Fool
June 25, 2007
Anders Bylund |
"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to. |
