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Pharmaceutical Executive March 1, 2007 Alex Porter	Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach.
Pharmaceutical Executive February 1, 2014 Longacre et al.	Social Media: Have We Reached The Tipping Point? For pharma marketers, the good news is recent advances in social media monitoring make it possible to listen to or engage with patients on social media websites. This month FDA released its draft guidance on the use of "Interactive Promotional Media."
Prepared Foods July 22, 2007 Mark Hostetler	Promoting Safe and Nutritious Congress, the FDA and USDA have created a changing regulatory environment for food marketers.
Pharmaceutical Executive November 1, 2005 Peter H. Nalen	Alternative Media: Targeting Audiences on the Web The most important web page to communicate with doctors and patients is the page of results that your potential customers see when they use search engines, such as Google, Yahoo!, or MSN.
Pharmaceutical Executive July 30, 2007	Direct to Consumer: Creativity Through Understanding Creative consumer campaigns begin with a clear understanding of pharma rules and regulations.
Pharmaceutical Executive October 1, 2005 Alana Klein	Ad Agencies to the Rescue Faced with strict guidelines and regulatory pressures over advertising, pharmaceutical clients are looking to their agencies for support and guidance.
Pharmaceutical Executive January 1, 2012	Compliance: Getting Those Ducks in a Row Pharma must coordinate the efforts of medical, legal, HR, global partners and many other players in the regulatory compliance space to keep itself afloat in choppy seas.
Pharmaceutical Executive May 1, 2009	Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration.
Search Engine Watch February 16, 2009 William Flaiz	The Best of Outsourced: 10 Greatest Hits The author bids farewell to Search Engine Watch by revisiting some of the hottest topics in search marketing agencies from the past 18 months.
Search Engine Watch January 24, 2008 Kevin Newcomb	Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
InternetNews February 13, 2009 Kenneth Corbin	Advocates Blast FTC Guidelines on Web Privacy Agency refreshes self-regulatory best practices for behavioral targeting as privacy advocates call for tougher stance.
Pharmaceutical Executive February 1, 2009 David Johnson	Dive into Digital Exclusive Pharma Exec survey details how pharma can make virtual channels effective marketing vehicles.
Search Engine Watch January 6, 2009 Mark Jackson	There's No Shortcut to Good SEO...Or Is There? If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines.
Global Services November 29, 2007	The Future of Regulation Whether offshore or onshore, the confluence of increased regulations and increased outsourcing will result in increasingly intense scrutiny by regulators of outsourcing relationships.
CIO September 23, 2010 Kim S. Nash	FTC Considers Allowing Consumers to Opt Out of Behavioral Marketing CIOs may need to handle another compliance issue with data-sharing restrictions under discussion.
Search Engine Watch May 30, 2003 Danny Sullivan	Search Engine Disclosure Ratings In June 2002, the US Federal Trade Commission issued guidelines to US-based search engines about how they should disclose paid content to searchers. Periodically, Search Engine Watch assesses how well it believes search engines are meeting these guidelines.
Pharmaceutical Executive June 1, 2006 Ron Buzzeo	Sales Management: Gifting Laws Cause Regulatory Woe New legislation forces drug companies to rethink marketing and sales initiatives.
American Family Physician February 1, 2002	Problem Drinking -- How To Recognize It Guidelines for recognizing problem drinking and getting help if necessary...
Pharmaceutical Executive September 1, 2011	Turning the Ins and Outs of Marketing Inside-Out Keeping your finger on the pulse of consumers leads to better, more actionable insights and better results.
Pharmaceutical Executive August 1, 2013 Peter Houston	The Case for Content Reaching skittish consumers through objective, story driven information is digital marketing's hottest digit. But applying this consumer phenomenon in Big Pharma presents some unique challenges.
Search Engine Watch October 23, 2003 Anne Kennedy	Balancing Paid and Organic Search Listings Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines?
Pharmaceutical Executive August 1, 2011 Peter Houston	Google+ and Pharma Is Google+ the social media platform that pharma has been waiting for?
American Family Physician April 1, 2003	Substance Abuse--How To Recognize It Am I drinking too much?... Am I taking risks with alcohol or other mood-altering substances?... Has my drinking or drug use become a habit?... Is alcohol or drug use taking over my life?... Has drinking alcohol or using drugs become a problem for me?... etc.
InternetNews January 13, 2009 Judy Mottl	FTC Petition Asks for Mobile Data Scrutiny Advertising industry claims self regulation works for protecting consumer privacy.
Pharmaceutical Executive June 1, 2009 Michael Maher	Learning to Relate A multi-phase implementation strategy can debunk the myth that social media won't work for pharma.
Search Engine Watch July 29, 2010 Justilien Gaspard	Hiring an In-House Link Marketer? 2 Essential Skills for the Job When hiring a link marketer, ask these important questions during the hiring process to make sure they have the right stuff to help your company.
Pharmaceutical Executive May 1, 2009 Lee Slovitt	A Day Late and a Dollar Short Pharma marketers face a crisis in digital media. But there's a way to turn it around.
InternetNews April 11, 2008 Kenneth Corbin	Groups Spar Over Behavioral Web Ads FTC gets an earful in response to its proposal for self-regulatory behavioral ad targeting.
Search Engine Watch December 3, 2001 Danny Sullivan	Search Engine Marketing: You Like It, You Really Like It Readers say in droves that they like the suggestion of Search Engine Marketing as a term to define promoting sites on search engines...
Pharmaceutical Executive July 30, 2007 Stewart Young	Marketing to Professionals: The Essence of a Brand Beyond good messaging, marketers must establish a brand that is forever etched into physicians' minds.
Search Engine Watch March 3, 2009 Mark Jackson	Search Engine Optimization in a Down Economy During the last downturn, we witnessed Google become a leader in their space without a huge marketing budget. They had a better widget.
Search Engine Watch March 11, 2004 Jennifer Laycock	Outsourcing Search Engine Marketing Search engine marketing is crucial for the success of online businesses -- but should you take on search marketing in-house, or outsource this challenging task to a contractor or agency?
Pharmaceutical Executive July 1, 2005 Patrick Clinton	The Single Source of Truth The regulatory load thrust upon pharma's shoulders in recent years has made compliance solutions a top budget priority for IT executives, and sent technology suppliers on a mission to uncover for pharma companies.
Pharmaceutical Executive June 1, 2007 Stan Bernard	Consumerization: Pandora's Pillbox By going direct-to-consumer, the industry unwittingly unleashed a swarm of opportunities for other players to enter the pharmaceutical fray. And they made the most of it. Now, a decade later, pharma is feeling the fallout in consumer trust and product value. It's time to take back control.
Pharmaceutical Executive May 1, 2011	The Cloud and Beyond Cloud computing is becoming the IT platform of choice for pharma, affecting nearly every aspect of business.
American Family Physician March 15, 2004	Alcohol Abuse: How to Recognize Problem Drinking Questions and answers on alcohol abuse.
PC Magazine October 8, 2009 Dan Costa	FTC Guns for Blogger Shills -- and Misses Blogger payola is risible, but the new FTC guidelines are misguided, unenforceable, and utterly useless.
Search Engine Watch July 3, 2008 Ron Jones	SEM Going Legit - Literally EDU Many newcomers are looking for some kind of accredited SEM course. But for a university to offer such course, it must be created in theory, pass through boards and deans, and be completely vetted. That can take anywhere from two to five years.
Pharmaceutical Executive May 1, 2005 Kathy Kastner	Direct to Consumer: Information vs. Education Although the pharma industry is good at providing information, it has not yet learned how to transform it into reliable education. If pharma marketers can initiate that transformation, they will grab a significant opportunity to connect with consumers.