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CRM
July 30, 2012
Judith Aquino |
BlogFrog Launches Influencer Marketing Platform New platform lets marketers identify influential bloggers by topic, vertical market, consumer reach, and more.   |
PC Magazine
October 8, 2009
Dan Costa |
FTC Guns for Blogger Shills -- and Misses Blogger payola is risible, but the new FTC guidelines are misguided, unenforceable, and utterly useless. |
Search Engine Watch
June 28, 2010
Nathan Linnell |
Measuring Audience Engagement in Social Media Providing a framework for measuring audience engagement while also soliciting feedback for additional metrics that should be factored into such a calculation. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
Fast Company
Rachel Gillett |
Infographic: 6 Rules For Managing Your Business's Facebook Page If you're part of the 93% of marketers who use social media for business, then you already understand how much weight it carries for your company, and you likely place a lot of value in your company Facebook page. |
Fast Company
Kevan Lee |
The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More Social media marketers want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations. |
Search Engine Watch
March 3, 2011
Jeremy Bencken |
21-Day Link Builder Relationship Challenge As link builders, we must give in order to receive. Here are three general categories of relationship-building "gives" that will help you create a worthy relationship foundation and attract an unfair share of links. |
Search Engine Watch
April 8, 2010
Manny Rivas |
Video: The Next Digital Marketing Frontier The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement. |
CRM
October 8, 2013 |
Digimind Launches Social Media Monitoring Platform Digimind Social offers a single tool for real-time discovery of true online presence, reach, and influence. |
InternetNews
July 22, 2009
Michelle Megna |
Social Media Marketing Makes More Money Deep engagement with consumers through social media channels correlates to better financial performance, says new study. |
CRM
April 2015
Maria Minsker |
Fox Entertainment Engages Twitter Audiences with Speakr The company turned to the platform's influencer community to generate buzz for a movie's premiere. |
CFO
February 1, 2011
David McCann |
Social-Media Frenzy Amid the chatter, companies are beginning to achieve tangible benefits from social media. |
Fast Company
Nanton & Dicks |
4 Big Ideas On How To Manage Your Online Persona How do you create a timeline that draws an audience and impresses potential clients? Here are a few important tips to take on board whenever you're posting online. |
Search Engine Watch
July 14, 2010
Kevin Gibbons |
10 Top Tips to Secure Social Media Success Ready to start marketing your brand through social media? Then you really need to hurry up and get started. |
Search Engine Watch
March 16, 2011
Gareth Owen |
Top 13 Social Media Ranking Factors for SEO Looking to carry out an investigation into whether social media is a big influencing on search engine optimization? Monitoring these social media metrics will help you base your insights on more empirical data. |
Search Engine Watch
August 31, 2009
Liana Evans |
Can Social Media Be Measured? There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing. |
CRM
July 11, 2012
Judith Aquino |
Votigo Rolls out Saas-Based Social Marketing and CRM Suite Platform includes promotions and conversation managers, analytics, and more |
Search Engine Watch
February 23, 2011
Marc Poirier |
Twitter Promoted Tweets & Accounts: A Preview An overview of what you can expect once Twitter's self-serve ad platform becomes available. |
Fast Company
Kevan Lee |
The Definitive Guide To Social Media Tools For Startups Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. |
Entrepreneur
February 2009
Laura Tiffany |
Generate Buzz about Your Business Sometimes buzz happens. Most times, however, you need to create it. |
Search Engine Watch
December 15, 2010
Gareth Owen |
How Will SEO Evolve in 2011? SEO, rather than being purely an ongoing process of optimization, will be more influential as part of a campaign-led marketing strategy. We'll need to work with our clients to ensure this happens. |
Search Engine Watch
February 28, 2008
Mike Jones |
The Role of the Brand in Social Media Marketing The more your brand can assist people in connecting with others online to create or share something new, the more favorably you will be received in these new and influential social circles. |
Search Engine Watch
June 9, 2010
Jeremy Bencken |
Link Building with Bloggers: What 'Relationship' Actually Means If you want to build a relationship with bloggers, you need to show them some love first. Here are a few places to start. |
AFP eWire
May 29, 2012
Derrick Feldmann |
You Get More With Facebook Than You Give -- Is Your Organization Stepping Up to the Challenge? Here are three suggested applications for non-profit organizations that use Facebook. |
CRM
June 3, 2011
Jason Peck |
Engage Customers With Social Media Taking your company to the next level. Having a process for engaging customers with social media is crucial to success. |
CRM
June 6, 2012
Leonard Klie |
Social Is the Next Great Call Center Tech Social media use in the contact center is projected to grow 22.9 percent this year. |
InternetNews
October 16, 2009 |
IAB Calls on FTC to Scrap Blogger Rules Digital advertising association argues that new endorsement guidelines would create a double standard for new and old media and challenges their constitutionality. |
AskMen.com
Ross Bonander |
How To: Get Sponsored You can attract sponsors by maintaining high visibility in your field or community. |
CRM
July 2011
Brittany Farb |
The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015. |
CRM
June 16, 2011
Brittany Farb |
Meltwater Launches Buzz Engage Meltwater unveiled yesterday Buzz Engage, fusing the social CRM and business offerings it gained in its March acquisition of Jitterjam with the social media monitoring and analysis capabilities of its own Buzz solution. |
InternetNews
February 25, 2008
Kenneth Corbin |
Microsoft Pitches New Ad Measurement Approach Microsoft seeks to differentiate itself with a new tool to better track multichannel campaigns, amid Web ad spending growth, diversification. |
CRM
May 2014
Maria Minsker |
The 6 Types of Twitter Conversations Social Media Research Foundation takes a social snapshot. |
InternetNews
August 18, 2005
Susan Kuchinskas |
Entering the Corposphere Businesses have begun to embrace blogging. Experts say they don't have a choice. |
Search Engine Watch
August 3, 2009
Liana Evans |
Understanding Social Media Communities Social communities, whether they're online or offline, have interesting dynamics. To make any kind of headway, you must understand and respect how each individual community functions before charging in to join the party. |
CRM
October 3, 2014 |
Sendible Launches Sendible 360 Social Media Platform Sendible 360 simplifies social media interactions for businesses. |
InternetNews
September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
CRM
January 10, 2014
Jeff Lautenbach |
Encouraging Brand Advocacy Five components of a better customer engagement system. |
Search Engine Watch
December 8, 2010
Kevin Gibbons |
10 Top Tips For Really Ramping up Retweets When a post goes viral on Twitter, it can help your SEO and social media marketing. Here's how you can get people to tweet your stuff? |
CRM
June 2014
Paul Greenberg |
What's Customer Engagement Again? More than just a buzzword, it's key to retaining today's digital customer. |
InternetNews
July 23, 2009 |
Marketing Startups Get Serious About Twitter A number of companies in the fast-growing Twitterverse are focused on helping users and companies leverage the popular microblogging service for financial or marketing success. |
CRM
October 3, 2013 |
HP Adds Social Media to Customer Engagement Management (CEM) Services HP Enterprise Services today announced new and enhanced services that support enterprises in their efforts to connect with customers via social media channels all while improving the bottom line. |
AFP eWire
December 1, 2009 |
Social Media Performance Linked to Financial Success A new study shows that companies that are significantly involved in social media efforts have consistently experienced strong financial growth over the past 12 months and offers advice for organizations (including nonprofits) on growing social media engagement. |
ONLINE
Nov/Dec 2009
David Stuart |
Social Media Metrics Social media has been adopted by every type of library in recent years, from small special libraries to large national ones. |
CRM
April 19, 2011
Leonard Klie |
Sitecore Releases the Customer Engagement Platform The new software solution combines analytics, interaction automation, and personalization across channels. |
CRM
April 2014
David Myron |
Why Customer Experience Is a Bad Metric This year, we received more conference presentation pitches than ever before, and many of them focus on...you guessed it -- customer engagement. |
Search Engine Watch
November 3, 2010
Simon Heseltine |
Social Media in the NFL Twitter and Facebook are powerful social media marketing tools. A look at which teams are the contenders and pretenders in the National Football League. |
Entrepreneur
May 2008
Kim T. Gordon |
Word on the Street Make outdoor events your ticket to getting noticed this spring. |
CRM
June 17, 2010
Mark Johnson |
The Voice of the Customer in the Community What does it mean for loyalty and engagement? |
InternetNews
September 1, 2009 |
Google's Take on the Future of Blogging Google touts growth potential as it unwraps enhancements to its Blogger service, which celebrates its 10th anniversary this month. |
Search Engine Watch
November 19, 2010
Frank Watson |
Can Twitter Help Sell Cars and Other Big Ticket Items? There's a fine line between making sales and annoying potential customers. Some dos and don'ts for promoting sales on Twitter. |
