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Entrepreneur June 2010 Gwen Moran |
Pay for Praise New FTC guidelines address paid endorsements. |
PC Magazine October 8, 2009 Dan Costa |
FTC Guns for Blogger Shills -- and Misses Blogger payola is risible, but the new FTC guidelines are misguided, unenforceable, and utterly useless. |
InternetNews November 20, 2007 Kenneth Corbin |
Google-DoubleClick Privacy Concerns Prompt Senate Protest A Senate subcommittee letter was the latest warning of competitive and privacy questions surrounding the Google-DoubleClick merger, but is it all just talk? |
Search Engine Watch March 8, 2011 Kevin Gibbons |
Why Social Media Paranoia is Healthy A little bit of social media paranoia can help you protect yourself on social media sites. Here are nine basic guidelines for social media communications. |
The Motley Fool June 27, 2011 Tim Beyers |
Does Google Need to Be Broken Up? The FTC takes a closer look at the Big G's business practices. |
InternetNews June 2, 2005 Susan Kuchinskas |
Yahoo Serious About Employee Blogging After Yahoo officially embraced blogging with the launch of its Yahoo 360 consumer blogging feature, the company has gotten serious about employee blogging, as well. |
PC Magazine April 4, 2008 Eileen Travers |
Blogging for Dollars Cashing in on a free format. |
InternetNews March 18, 2010 |
FTC Raps Weak Privacy in the Cloud, Social Media FTC officials remain adamant that the current privacy regime isn't working They also remain coy about action they will take following Wednesday's third and final privacy workshop. |
InternetNews June 2, 2009 Michelle Megna |
Online Ad Group Helps Track Social Media ROI New tools and metrics emerge to address quandary of tracking social media ad campaign performance. |
Entrepreneur September 2007 Catherine Seda |
Pay the Piper? Paying bloggers to review your product could lead to fame - or shame. |
InternetNews May 13, 2009 Michelle Megna |
Interactive Ad Bureau Issues PPC Guidelines The IAB today issued Click Measurement Guidelines with the goal of reconciling what constitutes a click in pay-per-click ad campaigns. |
InternetNews April 11, 2008 Kenneth Corbin |
Groups Spar Over Behavioral Web Ads FTC gets an earful in response to its proposal for self-regulatory behavioral ad targeting. |
Reason February 2006 Cathy Young |
Smears in Cyberspace Sometimes in journalism, the medium is the story. So it is with the ongoing saga of The Blogs vs. The Mainstream Media, endlessly flogged and blogged in the old and new media alike. |
CIO September 23, 2010 Kim S. Nash |
FTC Considers Allowing Consumers to Opt Out of Behavioral Marketing CIOs may need to handle another compliance issue with data-sharing restrictions under discussion. |
InternetNews April 22, 2005 Tim Gray |
Bloggers And The First Amendment A Hostway survey reports bloggers should have the same rights as traditional journalists. |
InternetNews November 24, 2008 Kenneth Corbin |
IAB: Online Ad Spending Leveling Off After several years of stout growth, Web advertising is beginning to feel a hit from the economic meltdown. |
InternetNews December 28, 2009 |
Groups Call on FTC to Block Google's AdMob Deal Consumer groups warn $750 million buy would extend Google's dominance into the mobile sector. |
The Motley Fool April 20, 2005 Alyce Lomax |
Blogging the Nightly News Media companies such as NBC may soon allow viewers to talk back to their favorite news anchor using a blog. |
PC Magazine August 16, 2006 Captain Jack Sparrow |
Blog Nation In only a few short years, blogging has become a vital part of many Americans' lives, according to a phone survey of 7,012 people by the Pew Internet & American Life Project. |
InternetNews November 2, 2007 |
FTC Says Internet Ad Self-Regulation Falling Short Regulators scrutinize online advertising and the industry's data-collection and behavioral targeting efforts. |
InternetNews February 13, 2009 Kenneth Corbin |
Advocates Blast FTC Guidelines on Web Privacy Agency refreshes self-regulatory best practices for behavioral targeting as privacy advocates call for tougher stance. |
InternetNews December 7, 2009 |
FTC Examines Passwords and Privacy in Ads Yet another signal that the federal government is inching toward a more active approach to a largely unregulated industry. |
CRM June 1, 2009 Lauren McKay |
Social Shepherds Many enterprises are developing social strategies to become more transparent, which is great for customers and corporations in general. There's always some amount of risk, however. |
Search Engine Watch June 9, 2010 Jeremy Bencken |
Link Building with Bloggers: What 'Relationship' Actually Means If you want to build a relationship with bloggers, you need to show them some love first. Here are a few places to start. |
Information Today September 29, 2008 |
Technorati Releases 2008 State of the Blogosphere Report Since 2004, Technorati's State of the Blogosphere reports have analyzed the trends around blogs and blogging. For the 2008 study, the company wanted to go beyond the numbers to deliver insights into bloggers and the state of blogging today. |
CRM May 18, 2012 Ted Murphy |
The Future of Social Media Sponsorship In today's environment, a presence is not enough - engagement is needed too. |
InternetNews November 3, 2005 Roy Mark |
House Defeats Political Blogging Bill The U.S. House of Representatives defeated a Republican bill Wednesday night that would have exempted political bloggers from campaign finance laws. |
CRM September 1, 2009 Lauren McKay |
Do You Accept the Terms of Engagement? Eager to play with social media, employees of CRM vendors are finding themselves burdened by new rules. |
PC World December 22, 2006 Dan Tynan |
This Blog for Hire Some bloggers pitch products for pay, often without telling their readers. |
InternetNews October 5, 2009 |
Internet Ad Spending Down, But It Could Be Worse Although interactive advertising is still slipping, the category overall is still faring well compared to traditional marketing. |
Information Today January 14, 2013 George H. Pike |
Google Reaches Settlements With FTC Over Search, Patent Practices On Jan. 3, 2013, the U.S. Federal Trade Commission and Google reached a series of agreements that closed the FTC's investigation into several of Google's business practices, in return for Google's agreement to modify those practices. |
The Motley Fool March 7, 2006 Alyce Lomax |
Wal-Mart's Blogging Blunder The retail behemoth's attempt to repair its image via blogs seems to be backfiring. |
The Motley Fool September 29, 2011 Rick Aristotle Munarriz |
Where Have All the Advertisers Gone? Online advertising is a booming business in the United States, but investors need to make sure that they're buying companies that really are on the right bandwagon. |
Search Engine Watch May 20, 2008 Aaron Shear |
Social Media Marketing in an Enterprise Environment Social media sites like MySpace or Facebook, and even long-standing social media tools like blogs remain a mystery to many large organizations. But that's all beginning to change, as more big businesses find ways to incorporate these elements into their overall marketing strategy. |
InternetNews May 17, 2007 Nicholas Carlson |
Nielsen//NetRatings Spills Metric Guts Nielsen//NetRatings trades in information, metrics for Web advertisers and publishers. And now the firm will tell us how it finds that information. |
The Motley Fool January 3, 2005 Alyce Lomax |
Blogs Booming? Although investors who have taken stock in newspapers and other media companies ought to keep a careful eye on the trend, for the time being, blogging itself is still an area where nobody's making much money. |
Search Engine Watch April 2, 2003 Danny Sullivan |
Loving Each Other More: Search Engines & Blogs There's a good reason for Google or someone else to create a robust, blog-specific search engine. In addition, there are things bloggers could do to make their content more accessible to ordinary web search engines. |
InternetNews April 23, 2007 Nicholas Carlson |
Audits Called For Nielsen/NetRatings, comScore In an open letter to comScore President Magid Abraham and Nielsen/NetRatings President and CEO William Pulver, Rothenberg said he wants their companies to commit their interactive-audience measurement processes to a third-party audit. |
Search Engine Watch December 12, 2007 Debby Richman |
Blog Marketing Takes Commitment At Search Engine Strategies Chicago, top bloggers informed marketers that they'll need to leave their comfort zones to succeed in the social ecosystem. |
InternetNews August 16, 2005 Roy Mark |
Site Settles Deceptive Credit Report Claims FTC imposes a $950,000 fine and requires consumer restitution from Consumerinfo.com, which misled consumers with promises of a free credit report. |
InternetNews October 5, 2007 Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet. |
PC Magazine February 14, 2007 Aaron Dalton |
Bloggers: All Typed Out? A Gartner study says blogging will peak in 2007. Have net citizens finally run out of things to talk about? |
CRM July 30, 2012 Judith Aquino |
BlogFrog Launches Influencer Marketing Platform New platform lets marketers identify influential bloggers by topic, vertical market, consumer reach, and more. |
The Motley Fool October 10, 2006 Jack Uldrich |
The Real YouTube Scoop TechCrunch's reporting of Google's buyout deal demonstrates new media's growing influence. At a minimum, the rise of YouTube and similar video-sharing sites suggests that media companies will have to adjust their strategies to keep this revolution from running off without them. |
InternetNews December 1, 2009 |
Murdoch Ramps Up Attack on Internet Freeloaders News Corp. boss takes paid content message to Washington as regulators mull action on the journalism front. |
InternetNews January 13, 2009 Judy Mottl |
FTC Petition Asks for Mobile Data Scrutiny Advertising industry claims self regulation works for protecting consumer privacy. |
Entrepreneur June 2008 Guy Kawasaki |
Mind Your Manners To take advantage of free buzz from bloggers, make sure to follow the code of conduct. |
Search Engine Watch November 8, 2007 Bill Hartzer |
Corporate America Can Learn a Lot from Bloggers Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers. |
InternetNews July 28, 2010 |
FTC Mulls Browser-Based Block for Online Ads Modeled after the "Do Not Call" registry that keeps telemarketers from pestering consumers at all hours of the day and night, the FTC is looking for an online equivalent to protect Internet users' privacy and sanity. |
AskMen.com Jeremy Berger |
Blogging To Make Money The notion of what is a blog and what is journalism is getting murkier as blogs become news sites, bloggers write for traditional news outlets, newspapers chop up their online content into blogs, journalists start personal blogs, and so on. |