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InternetNews
April 23, 2007
Nicholas Carlson |
Audits Called For Nielsen/NetRatings, comScore In an open letter to comScore President Magid Abraham and Nielsen/NetRatings President and CEO William Pulver, Rothenberg said he wants their companies to commit their interactive-audience measurement processes to a third-party audit.   |
InternetNews
December 22, 2003
Pamela Parker |
NetRatings Goes Down Under to Expand Site Analytics NetRatings is acquiring RedSheriff of Australia for more than $12 million. NetRatings made its name in panel-based Web audience measurement, but the technique often disagrees with site-based Internet audience measurement methods like RedSheriff's. Now, NetRatings may be able to reconcile the results. |
InternetNews
January 12, 2004
Pamela Parker |
Habla Interactive? Online Hispanic publishers unite to push their collective agenda with advertisers. |
InternetNews
June 2, 2009
Michelle Megna |
Online Ad Group Helps Track Social Media ROI New tools and metrics emerge to address quandary of tracking social media ad campaign performance. |
BusinessWeek
October 23, 2006
Sarah Lacy |
Web Numbers: What's Real? Competing methods of measuring traffic online leave advertisers, investors, and even Net companies almost flying blind. |
InternetNews
May 13, 2009
Michelle Megna |
Interactive Ad Bureau Issues PPC Guidelines The IAB today issued Click Measurement Guidelines with the goal of reconciling what constitutes a click in pay-per-click ad campaigns. |
The Motley Fool
June 28, 2007
Tom Taulli |
comScore Busts a Move From March to December 2006, the company received more than 16,500 mentions from third-party media outlets. Yesterday brought even more ink, as comScore held its IPO, and its stock price skyrocketed 42% to $23.47. |
InternetNews
October 5, 2007
Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet. |
InternetNews
March 18, 2005
Sean Michael Kerner |
Report: U.S. Internet Usage Thins Out User sessions in 'mature' markets have gone flat and companies need to take new tactics to stimulate additional Web growth, Nielsen//NetRatings found. |
Search Engine Watch
April 26, 2005
Andrew Goodman |
Viewing the Search Landscape Which search engine appeals most to U.S. searchers? Which service is the most popular elsewhere in the world? It depends on who you ask, and how they're measuring. |
InternetNews
April 13, 2005
Sean Michael Kerner |
Firefox Popularity Spurs Mozilla Traffic Surge New stats from Nielsen/NetRatings report that traffic to the Mozilla.org website is up by 284 percent. |
InternetNews
September 6, 2007
David Needle |
What Is Web 2.0's Magic Metric? How effective are ads in the emerging web 2.0 era? |
The Motley Fool
December 11, 2009
Anders Bylund |
A Revolution in Media Measurement Nielsen sold most of its publishing operations to a private investor group and shut down the rest, a move that highlights how important the company's core competency of audience measurement really is. Unfortunately, it's also a dying business model. |
InternetNews
October 16, 2009 |
IAB Calls on FTC to Scrap Blogger Rules Digital advertising association argues that new endorsement guidelines would create a double standard for new and old media and challenges their constitutionality. |
InternetNews
October 5, 2009 |
Internet Ad Spending Down, But It Could Be Worse Although interactive advertising is still slipping, the category overall is still faring well compared to traditional marketing. |
InternetNews
November 24, 2008
Kenneth Corbin |
IAB: Online Ad Spending Leveling Off After several years of stout growth, Web advertising is beginning to feel a hit from the economic meltdown. |
InternetNews
August 20, 2010 |
New Metric Shuffles Yahoo, Bing Market Share Web metrics firm comScore has adjusted the way that it tallies search queries to account for so-called slide show features that appeared to have skewed results in favor of Microsoft and Yahoo. |
InternetNews
November 27, 2006
Nicholas Carlson |
E-Commerce Makes Hay on Black Friday Shoppers clicked their way to record revenues for Internet retailers. |
Entrepreneur
June 2004
Steve Cooper |
It Figures 06/04 Protecting the boss, where we log on and more. |
InternetNews
October 20, 2005
Susan Kuchinskas |
No Summer Slump For Google Google beat earnings estimates and showed strong audience grown for various services in the third quarter. |
InternetNews
December 31, 2003
Susan Kuchinskas |
The Fabulous Disappearing Internet As Internet connectivity gets closer to ubiquity, some say it's as essential and as forgettable as the air itself. |
InternetNews
December 29, 2003 |
November 2003 Internet Usage Stats The average Internet activity -- both at work and at home -- in November 2003 for surfers in the U.S., UK, and Australia, as reported by Nielsen//NetRatings Inc. |
The Motley Fool
April 17, 2007
Steven Mallas |
Nielsen Cells Another Service In a society busy with entertainment, quality ratings data will turn out to be crucial. Nielsen's gauge of social-spot viewing habits should deliver some interesting insight into what all those eyeballs want to see. |
