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HBS Working Knowledge
November 28, 2005
Katherine Heires |
Does Your Company Belong in the Blogosphere? Here is advice from executive experts on helping your company realize the full benefits of blogging.   |
InternetNews
May 16, 2006
Sean Michael Kerner |
The Metrics on Blogs Top blogger Steve Rubel encourages companies to engage the blogosphere but warns that hard metrics are still a work in progress. |
InternetNews
June 2, 2005
Susan Kuchinskas |
Yahoo Serious About Employee Blogging After Yahoo officially embraced blogging with the launch of its Yahoo 360 consumer blogging feature, the company has gotten serious about employee blogging, as well. |
InternetNews
September 9, 2005
Steven Warren |
The Benefits of Corporate Blogging Allowing employees to blog can generate advantages for your company. Here's some rules to follow. |
PC Magazine
February 8, 2007
Russell Morgan |
Business Blogging Here's how your small business can benefit from blogs. |
Inc.
November 2005
Jory Des Jardins |
When Blogs Go Bad Blogs can be a great marketing tool. But when they bite back, it's all about damage control. |
InternetNews
June 20, 2005
Susan Kuchinskas |
Dark Blogs and Voices in the Wilderness Businesses like the buzz of blogging, but trying to market through blogs can be counter-productive. Internal blogs can sometimes be more productive. |
Search Engine Watch
November 8, 2007
Bill Hartzer |
Corporate America Can Learn a Lot from Bloggers Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers. |
Entrepreneur
May 2008
John Jantsch |
The New Frontier These days, everyone's blogging. Is it time for your business to join the club? |
Search Engine Watch
June 29, 2009
Ron Jones |
Blogs and Blogging 101, Part 1 Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog. |
PC Magazine
August 16, 2006
Captain Jack Sparrow |
Blog Nation In only a few short years, blogging has become a vital part of many Americans' lives, according to a phone survey of 7,012 people by the Pew Internet & American Life Project. |
CIO
June 1, 2006
Michael Fitzgerald |
Welcome to My Blog Blogging isn't the same as writing a memo or a message in the corporate newsletter. And while it may not be as revolutionary as some make it out to be, there's still value there. Here's how to get started and how to do it right. |
Information Today
September 29, 2008 |
Technorati Releases 2008 State of the Blogosphere Report Since 2004, Technorati's State of the Blogosphere reports have analyzed the trends around blogs and blogging. For the 2008 study, the company wanted to go beyond the numbers to deliver insights into bloggers and the state of blogging today. |
PC Magazine
February 14, 2007
Aaron Dalton |
Bloggers: All Typed Out? A Gartner study says blogging will peak in 2007. Have net citizens finally run out of things to talk about? |
InternetNews
November 24, 2004
Susan Kuchinskas |
Marqui Product Placement in Blogs Bloggers will get $800 a month to mention Marqui's hosted communications management services with a link once a week in their blogs and post its emblem on a page. |
Fast Company
April 2004
Jena McGregor |
It's A Blog World After All Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally). |
CFO
October 1, 2004
John Edwards |
Blogging for Dollars Once the domain of the disgruntled and demented, Web logs are being embraced by business executives. Consider Microsoft's commercial web-log pilot service in Japan. |
InternetNews
August 12, 2005
Susan Kuchinskas |
Content Mavens: Trump Blog a Slog Industry watchers see huge potential for new Trump blog, but give initial entries low marks. The blog is part of the Trump University Web site. |
Fast Company
May 2005
Danielle Sacks |
Blogging Up Self-proclaimed "blogologist" Alex Halavais on how to career-blog without it coming back to haunt you. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Blogging: More Than Idle Chatter Blog as if you mean it. |
Search Engine Watch
April 7, 2005
Greg Jarboe |
Blogs, Boards, and Posts: Capturing Consumer Buzz Online A new category of software tools has emerged that uses search engine technology to find and organize consumer-posted thoughts and opinions. Here is an overview of some opinion sites and blogs. |
Entrepreneur
October 2007
Gwen Moran |
Keep Them Posted To create an effective blog for your business, follow these tips. |
Entrepreneur
December 2004
Steve Cooper |
Blogger's Block Sick of blogging? Here's how to deal with business blog burnout. |
InternetNews
August 18, 2005
Susan Kuchinskas |
Entering the Corposphere Businesses have begun to embrace blogging. Experts say they don't have a choice. |
Financial Planning
October 1, 2005
Pat Olsen |
The Financial Blogger Web logs can serve as a cutting-edge marketing tool and communications vehicle for financial advisers. But there are caveats to consider as well. |
Search Engine Watch
September 27, 2010
Bas van den Beld |
5 Common Mistakes Bloggers Make Here's how you can avoid common blunders when writing blog posts and ensure what you write benefits your readers. |
IndustryWeek
February 1, 2008
Brad Kenney |
To Blog or Not to Blog Strategic use of blogs can allow manufacturing companies to increase their competitive profile, as well as their awareness of the needs and concerns of their customers. |
Entrepreneur
July 2005
Melissa Campanelli |
Make It Click Setting up a blog, while time-consuming, can be a great way to generate interest about your products and bring visitors to your site. |
Fast Company
April 2008
Robert Scoble |
Meet the Press How to get good PR for yourself in the blogosphere. |
AskMen.com
Jim Bauer |
How To: Start A Blog Transaction costs are next to nothing in the digital age, and with just a few key strokes and mouse clicks, you could be on your way to becoming a famous blogger. |
Entrepreneur
February 2008
Guy Kawasaki |
Get Your Company Blog On Your company's blog could be one of your strongest marketing tools - so get talking. |
BusinessWeek
December 13, 2004
Lauren Gard |
The Business Of Blogging Explosive growth means Web logs are suddenly in Madison Avenue's sights. Already regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of the media world. |
Managed Care
July 2007
Alan Adler |
Why Blogs? Don't dismiss this development in Web communication. Blogs -- the best of them -- conduct serious and extensive discussions of health care policy and provide important new information. |
Fast Company
August 2005
Jory Des Jardins |
Business Blogging for Beginners How to make your company's blog the talk of the town. Here are tips on blogging style and etiquette. |
Search Engine Watch
December 12, 2007
Debby Richman |
Blog Marketing Takes Commitment At Search Engine Strategies Chicago, top bloggers informed marketers that they'll need to leave their comfort zones to succeed in the social ecosystem. |
T.H.E. Journal
February 2004
Ferdig & Trammell |
Content Delivery in the 'Blogosphere' While a few educators have already started using blogs in the classroom, more have focused on the potential of blogging in teaching and learning. |
IndustryWeek
June 1, 2006
Jill Jusko |
Unconvinced: Corporate Blogging Blogging may be all the rage among the Internet-savvy, but top company executives have been slow to bestow any credibility to corporate blogs as a new communications medium, recent survey results show. |
BusinessWeek
May 22, 2006
Stanley Holmes |
Into The Wild Blog Yonder The once-secretive Boeing opens itself up -- to employees, customers, and the public. |
BusinessWeek
May 2, 2005
Baker & Green |
Blogs Will Change Your Business Customers and rivals are figuring blogs out and ignoring them may cost business. Here is a primer about blogs and how their growing power can benefit businesses. |
Search Engine Watch
April 2, 2003
Danny Sullivan |
Loving Each Other More: Search Engines & Blogs There's a good reason for Google or someone else to create a robust, blog-specific search engine. In addition, there are things bloggers could do to make their content more accessible to ordinary web search engines. |
T.H.E. Journal
November 2008
Rama Ramaswami |
The Prose of Blogging (and a Few Cons, Too) Can the technology often derided as the favored tool of lowbrow cyber rogues actually be used to improve student writing? Educators are beginning to demonstrate it can. |
Search Engine Watch
March 4, 2011
Derek Edmond |
5 Steps for Crafting an Effective B2B SEO Blogging Strategy Organizational methods that will help B2B companies achieve success with their blogging strategies. |
InternetNews
April 8, 2005
Susan Kuchinskas |
Blogging Without Getting Burned As the public rushes to the blogosphere, employers and employees have to figure out what's right -- and what's stupid. |
Search Engine Watch
June 9, 2010
Jeremy Bencken |
Link Building with Bloggers: What 'Relationship' Actually Means If you want to build a relationship with bloggers, you need to show them some love first. Here are a few places to start. |
T.H.E. Journal
December 2005
Frank Catalano |
Why Blog? Will your Web log add to the world of knowledge? In 12 days of blogs, our expert demonstrates the myriad benefits this new form of communication holds for teachers, students, and parents alike. |
PC Magazine
December 9, 2003
John C. Dvorak |
Co-opting the Future The onerous Big Media incursion marks the beginning of the end for blogging. |
PC Magazine
September 28, 2005
John C. Dvorak |
Dvorak's Blogging Primer Despite the growing popularity of blogs, lots of people still don't get what they're about. |
IndustryWeek
August 1, 2006
Traci Purdum |
Sun Microsystems' CEO Blogs Jonathan Schwartz, president and CEO of Sun Microsystems Inc., reaches employees, partners and customers via his twice-weekly blog. |
InternetNews
May 16, 2005
Roy Mark |
IBM Urges Employees to Blog With Care IBM lays down rules of the road for employees engaging in blogging. |
Financial Advisor
March 2006
David J. Drucker |
Blogging For Fun And Profit Do "blogs" have any place in your financial advisory practice? |
