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HBS Working Knowledge November 28, 2005 Katherine Heires |
Does Your Company Belong in the Blogosphere? Here is advice from executive experts on helping your company realize the full benefits of blogging. |
CIO June 1, 2006 Michael Fitzgerald |
Welcome to My Blog Blogging isn't the same as writing a memo or a message in the corporate newsletter. And while it may not be as revolutionary as some make it out to be, there's still value there. Here's how to get started and how to do it right. |
Search Engine Watch June 29, 2009 Ron Jones |
Blogs and Blogging 101, Part 1 Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog. |
Financial Planning October 1, 2005 Pat Olsen |
The Financial Blogger Web logs can serve as a cutting-edge marketing tool and communications vehicle for financial advisers. But there are caveats to consider as well. |
Fast Company April 2004 Jena McGregor |
It's A Blog World After All Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally). |
T.H.E. Journal December 2005 Frank Catalano |
Why Blog? Will your Web log add to the world of knowledge? In 12 days of blogs, our expert demonstrates the myriad benefits this new form of communication holds for teachers, students, and parents alike. |
PC Magazine August 16, 2006 Captain Jack Sparrow |
Blog Nation In only a few short years, blogging has become a vital part of many Americans' lives, according to a phone survey of 7,012 people by the Pew Internet & American Life Project. |
Inc. May 1, 2003 Matthew Fogel |
Blogging for Dollars Blogs may be the cheapest way to communicate with your customers. |
InternetNews January 2, 2007 David Needle |
Google May Open Up Blog It was a big year for Google's own blog (even if you don't think it really is one). |
IndustryWeek February 1, 2008 Brad Kenney |
To Blog or Not to Blog Strategic use of blogs can allow manufacturing companies to increase their competitive profile, as well as their awareness of the needs and concerns of their customers. |
InternetNews June 20, 2005 Susan Kuchinskas |
Dark Blogs and Voices in the Wilderness Businesses like the buzz of blogging, but trying to market through blogs can be counter-productive. Internal blogs can sometimes be more productive. |
The Motley Fool April 20, 2005 Alyce Lomax |
Blogging the Nightly News Media companies such as NBC may soon allow viewers to talk back to their favorite news anchor using a blog. |
PC Magazine February 8, 2007 Russell Morgan |
Business Blogging Here's how your small business can benefit from blogs. |
PC Magazine February 14, 2007 Aaron Dalton |
Bloggers: All Typed Out? A Gartner study says blogging will peak in 2007. Have net citizens finally run out of things to talk about? |
Entrepreneur May 2008 John Jantsch |
The New Frontier These days, everyone's blogging. Is it time for your business to join the club? |
Entrepreneur October 2007 Gwen Moran |
Keep Them Posted To create an effective blog for your business, follow these tips. |
T.H.E. Journal February 2004 Ferdig & Trammell |
Content Delivery in the 'Blogosphere' While a few educators have already started using blogs in the classroom, more have focused on the potential of blogging in teaching and learning. |
PC Magazine December 9, 2003 John C. Dvorak |
Co-opting the Future The onerous Big Media incursion marks the beginning of the end for blogging. |
Managed Care July 2007 Alan Adler |
Why Blogs? Don't dismiss this development in Web communication. Blogs -- the best of them -- conduct serious and extensive discussions of health care policy and provide important new information. |
InternetNews September 24, 2004 Chris Nerney |
Balancing in the Blogosphere As Microsoft recently discovered, companies must consider more than bandwidth costs when setting blogging policies for their employees. The company's effort to ease bandwidth burdens generated by RSS feeds was unsupported by employees and eventually reversed. |
PC Magazine September 28, 2005 John C. Dvorak |
Dvorak's Blogging Primer Despite the growing popularity of blogs, lots of people still don't get what they're about. |
AskMen.com Jim Bauer |
How To: Start A Blog Transaction costs are next to nothing in the digital age, and with just a few key strokes and mouse clicks, you could be on your way to becoming a famous blogger. |
InternetNews April 22, 2005 Tim Gray |
Bloggers And The First Amendment A Hostway survey reports bloggers should have the same rights as traditional journalists. |
InternetNews September 9, 2005 Steven Warren |
The Benefits of Corporate Blogging Allowing employees to blog can generate advantages for your company. Here's some rules to follow. |
BusinessWeek December 13, 2004 Lauren Gard |
The Business Of Blogging Explosive growth means Web logs are suddenly in Madison Avenue's sights. Already regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of the media world. |
InternetNews June 2, 2005 Susan Kuchinskas |
Yahoo Serious About Employee Blogging After Yahoo officially embraced blogging with the launch of its Yahoo 360 consumer blogging feature, the company has gotten serious about employee blogging, as well. |
The Motley Fool January 3, 2005 Alyce Lomax |
Blogs Booming? Although investors who have taken stock in newspapers and other media companies ought to keep a careful eye on the trend, for the time being, blogging itself is still an area where nobody's making much money. |
Information Today September 29, 2008 |
Technorati Releases 2008 State of the Blogosphere Report Since 2004, Technorati's State of the Blogosphere reports have analyzed the trends around blogs and blogging. For the 2008 study, the company wanted to go beyond the numbers to deliver insights into bloggers and the state of blogging today. |
Search Engine Watch October 28, 2004 Mike Rende |
Web Feeds, Blogs & Search Engines Blogs are increasingly popular, and can have a dramatic effect on search engine positioning. How can you best take advantage of this new search marketing channel? |
BusinessWeek May 2, 2005 Baker & Green |
Blogs Will Change Your Business Customers and rivals are figuring blogs out and ignoring them may cost business. Here is a primer about blogs and how their growing power can benefit businesses. |
CRM January 2006 Alexandra DeFelice |
A New Marketing Medium Blogging allows marketers to start conversations with prospects and customers through a powerful new avenue of communication. |
Search Engine Watch April 2, 2003 Danny Sullivan |
Loving Each Other More: Search Engines & Blogs There's a good reason for Google or someone else to create a robust, blog-specific search engine. In addition, there are things bloggers could do to make their content more accessible to ordinary web search engines. |
InternetNews May 16, 2005 Roy Mark |
IBM Urges Employees to Blog With Care IBM lays down rules of the road for employees engaging in blogging. |
Entrepreneur July 2005 Melissa Campanelli |
Make It Click Setting up a blog, while time-consuming, can be a great way to generate interest about your products and bring visitors to your site. |
IndustryWeek August 1, 2006 Traci Purdum |
Sun Microsystems' CEO Blogs Jonathan Schwartz, president and CEO of Sun Microsystems Inc., reaches employees, partners and customers via his twice-weekly blog. |
The Motley Fool March 17, 2005 Alyce Lomax |
Mixing and Mingling With Yahoo! Of all the people who adopted Blogger during the past year of blog buzz, it seems difficult to imagine that many will relocate their blogs unless Yahoo! and its rivals provide differentiation and features they just can't refuse. |
Inc. March 1, 2010 Joel Spolsky |
Let's Take This Offline A decade ago, a blog put this software company on the map. But as the business matures, it's blogging that's holding Fog Creek Software back. |
The Motley Fool November 23, 2005 Selena Maranjian |
The Business of Blogging How blogs are influencing business -- and helping investors. |
Fast Company May 2005 Danielle Sacks |
Blogging Up Self-proclaimed "blogologist" Alex Halavais on how to career-blog without it coming back to haunt you. |
Entrepreneur December 2004 Steve Cooper |
Blogger's Block Sick of blogging? Here's how to deal with business blog burnout. |
Search Engine Watch November 5, 2009 Sage Lewis |
Do Follow Pros and cons of building links through blog comments. |
InternetNews July 22, 2005 Susan Kuchinskas |
Sifting Through The Blogs As blogging moves into businesses, presenting useful content and links is essential. Search services and recommendation engines are helping blog posts reach interested readers. |
Entrepreneur February 2008 Guy Kawasaki |
Get Your Company Blog On Your company's blog could be one of your strongest marketing tools - so get talking. |
Search Engine Watch March 9, 2005 Chris Sherman |
A Cool Blog Discovery Tool There's a lot of great content out there on those millions of blogs, so finding the good ones related to your own interests can be a challenge to many blog search engines. But this set of tools takes a different approach to blog searches. |
Fast Company August 2005 Jory Des Jardins |
Business Blogging for Beginners How to make your company's blog the talk of the town. Here are tips on blogging style and etiquette. |
BusinessWeek July 11, 2005 Carol Matlack |
Let Them Eat Cake -- And Blog About It France's passion for Web logs is beginning to alter the political and business climate. |
InternetNews August 13, 2004 Michael Singer |
Blogs: The Marketing Killer Executives are seeing dollar signs in RSS feeds, as corporations are no longer relying solely on the official corporate statement to get the message out. |
PC World September 11, 2002 Tom Spring |
The Internet: Ground Zero for 9/11 Analysis The brilliant, the bogus, and the bitter find audiences in blog explosion of the past year. |
Inc. November 2005 Jory Des Jardins |
When Blogs Go Bad Blogs can be a great marketing tool. But when they bite back, it's all about damage control. |
InternetNews October 29, 2008 Kenneth Corbin |
Blogs Better at Pushing Product? New research finds that bloggers' links are gaining heft as trusted guides for finding useful content and product purchases. |