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Information Today September 29, 2008	Technorati Releases 2008 State of the Blogosphere Report Since 2004, Technorati's State of the Blogosphere reports have analyzed the trends around blogs and blogging. For the 2008 study, the company wanted to go beyond the numbers to deliver insights into bloggers and the state of blogging today.
HBS Working Knowledge November 28, 2005 Katherine Heires	Does Your Company Belong in the Blogosphere? Here is advice from executive experts on helping your company realize the full benefits of blogging.
Fast Company April 2004 Jena McGregor	Professionals, Publishing for the Public If it's true that markets are conversations, business blogs might help corporate conversations scale globally.
PC Magazine February 14, 2007 Aaron Dalton	Bloggers: All Typed Out? A Gartner study says blogging will peak in 2007. Have net citizens finally run out of things to talk about?
InternetNews June 17, 2004 Erin Joyce	Advice For Blogging Newbies Blogs? RSS Feeds? What's all that about? Panelists at Internet Planet offer a few tips to companies about the power of blogging.
InternetNews October 17, 2005 Susan Kuchinskas	Corporate Blogging Takes Off Companies are using blogs for both internal and external communications, to improve customer relations and improve business processes.
PC Magazine August 16, 2006 Captain Jack Sparrow	Blog Nation In only a few short years, blogging has become a vital part of many Americans' lives, according to a phone survey of 7,012 people by the Pew Internet & American Life Project.
Search Engine Watch June 29, 2009 Ron Jones	Blogs and Blogging 101, Part 1 Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog.
InternetNews August 13, 2004 Michael Singer	Blogs: The Marketing Killer Executives are seeing dollar signs in RSS feeds, as corporations are no longer relying solely on the official corporate statement to get the message out.
CFO October 1, 2004 John Edwards	Blogging for Dollars Once the domain of the disgruntled and demented, Web logs are being embraced by business executives. Consider Microsoft's commercial web-log pilot service in Japan.
InternetNews June 2, 2005 Susan Kuchinskas	Yahoo Serious About Employee Blogging After Yahoo officially embraced blogging with the launch of its Yahoo 360 consumer blogging feature, the company has gotten serious about employee blogging, as well.
CIO June 1, 2006 Michael Fitzgerald	Welcome to My Blog Blogging isn't the same as writing a memo or a message in the corporate newsletter. And while it may not be as revolutionary as some make it out to be, there's still value there. Here's how to get started and how to do it right.
Fast Company April 2004 Jena McGregor	It's A Blog World After All Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally).
Inc. November 2005 Jory Des Jardins	When Blogs Go Bad Blogs can be a great marketing tool. But when they bite back, it's all about damage control.
Entrepreneur October 2007 Gwen Moran	Keep Them Posted To create an effective blog for your business, follow these tips.
CRM January 2006 Alexandra DeFelice	A New Marketing Medium Blogging allows marketers to start conversations with prospects and customers through a powerful new avenue of communication.
T.H.E. Journal February 2004 Ferdig & Trammell	Content Delivery in the 'Blogosphere' While a few educators have already started using blogs in the classroom, more have focused on the potential of blogging in teaching and learning.
Fast Company August 2005 Jory Des Jardins	Business Blogging for Beginners How to make your company's blog the talk of the town. Here are tips on blogging style and etiquette.
Search Engine Watch November 8, 2007 Bill Hartzer	Corporate America Can Learn a Lot from Bloggers Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers.
Search Engine Watch October 28, 2004 Mike Rende	Web Feeds, Blogs & Search Engines Blogs are increasingly popular, and can have a dramatic effect on search engine positioning. How can you best take advantage of this new search marketing channel?
IndustryWeek August 1, 2006 Traci Purdum	Sun Microsystems' CEO Blogs Jonathan Schwartz, president and CEO of Sun Microsystems Inc., reaches employees, partners and customers via his twice-weekly blog.
Inc. May 1, 2003 Matthew Fogel	Blogging for Dollars Blogs may be the cheapest way to communicate with your customers.
PC Magazine February 8, 2007 Russell Morgan	Business Blogging Here's how your small business can benefit from blogs.
InternetNews August 18, 2005 Susan Kuchinskas	Entering the Corposphere Businesses have begun to embrace blogging. Experts say they don't have a choice.
The Motley Fool January 3, 2005 Alyce Lomax	Blogs Booming? Although investors who have taken stock in newspapers and other media companies ought to keep a careful eye on the trend, for the time being, blogging itself is still an area where nobody's making much money.
The Motley Fool November 23, 2005 Selena Maranjian	The Business of Blogging How blogs are influencing business -- and helping investors.
InternetNews October 18, 2005 Tim Gray	Blogs of a Different Color At the BlogOn Conference, David Weinberger discussed the direction blogs are taking in the corporate world and the media.
InternetNews September 9, 2005 Steven Warren	The Benefits of Corporate Blogging Allowing employees to blog can generate advantages for your company. Here's some rules to follow.
PC Magazine September 28, 2005 John C. Dvorak	Dvorak's Blogging Primer Despite the growing popularity of blogs, lots of people still don't get what they're about.
Inc. November 2005 Jory Des Jardins	Blog Rules The business blogosphere is a world unto itself, with its own set of rules and regulations. Newcomers break them at their own peril. Here's what you need to know before jumping into the fray.
InternetNews July 22, 2005 Susan Kuchinskas	Sifting Through The Blogs As blogging moves into businesses, presenting useful content and links is essential. Search services and recommendation engines are helping blog posts reach interested readers.
PC Magazine December 9, 2003 John C. Dvorak	Co-opting the Future The onerous Big Media incursion marks the beginning of the end for blogging.
Entrepreneur September 2003 Chris Penttila	Hired Guns Is enlisting bloggers the wave of the future in marketing?
InternetNews August 12, 2005 Susan Kuchinskas	Content Mavens: Trump Blog a Slog Industry watchers see huge potential for new Trump blog, but give initial entries low marks. The blog is part of the Trump University Web site.
Financial Planning October 1, 2005 Pat Olsen	The Financial Blogger Web logs can serve as a cutting-edge marketing tool and communications vehicle for financial advisers. But there are caveats to consider as well.
InternetNews September 14, 2005 Sean Michael Kerner	Google's All About The Bloggle Google launches Blog Search Beta, but keeps AdWords ads out of it for now.
Inc. February 2008 Buchanan, Chafkin & McCarthy	Blogging: More Than Idle Chatter Blog as if you mean it.
T.H.E. Journal December 2005 Frank Catalano	Why Blog? Will your Web log add to the world of knowledge? In 12 days of blogs, our expert demonstrates the myriad benefits this new form of communication holds for teachers, students, and parents alike.
BusinessWeek December 13, 2004 Lauren Gard	The Business Of Blogging Explosive growth means Web logs are suddenly in Madison Avenue's sights. Already regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of the media world.
Financial Advisor March 2006 David J. Drucker	Blogging For Fun And Profit Do "blogs" have any place in your financial advisory practice?
Information Today February 24, 2003 David Mattison	Blooglelicious: the Buzz about Google Buying Pyra Labs On Feb. 13, 2003, Google quietly purchased Pyra Labs. The news has blogging pundits and search industry analysts abuzz with speculation about what this signals. Pyra Labs created the most popular, free Web site creation and hosting service for those who blog: Blogger.com.
Entrepreneur May 2008 John Jantsch	The New Frontier These days, everyone's blogging. Is it time for your business to join the club?
The Motley Fool March 17, 2005 Alyce Lomax	Mixing and Mingling With Yahoo! Of all the people who adopted Blogger during the past year of blog buzz, it seems difficult to imagine that many will relocate their blogs unless Yahoo! and its rivals provide differentiation and features they just can't refuse.
InternetNews September 24, 2004 Chris Nerney	Balancing in the Blogosphere As Microsoft recently discovered, companies must consider more than bandwidth costs when setting blogging policies for their employees. The company's effort to ease bandwidth burdens generated by RSS feeds was unsupported by employees and eventually reversed.
IndustryWeek February 1, 2008 Brad Kenney	To Blog or Not to Blog Strategic use of blogs can allow manufacturing companies to increase their competitive profile, as well as their awareness of the needs and concerns of their customers.
Entrepreneur July 2008 Gail Dutton	Go Blog-wild When your company goes global, its blog should, too.
The Motley Fool April 20, 2005 Alyce Lomax	Blogging the Nightly News Media companies such as NBC may soon allow viewers to talk back to their favorite news anchor using a blog.
Managed Care July 2007 Alan Adler	Why Blogs? Don't dismiss this development in Web communication. Blogs -- the best of them -- conduct serious and extensive discussions of health care policy and provide important new information.
BusinessWeek September 19, 2005 Jon Fine	Remapping The Blogosphere Technorati's new searchable blog directory would help readers -- and advertisers. The company's focus on making the blog world bite-sized for a more mainstream audience comes as it takes heat from bloggers complaining about spotty searches and sluggish technology.
IndustryWeek June 1, 2006 Jill Jusko	Unconvinced: Corporate Blogging Blogging may be all the rage among the Internet-savvy, but top company executives have been slow to bestow any credibility to corporate blogs as a new communications medium, recent survey results show.