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HBS Working Knowledge
November 28, 2005
Katherine Heires |
Does Your Company Belong in the Blogosphere? Here is advice from executive experts on helping your company realize the full benefits of blogging.   |
Financial Planning
October 1, 2005
Pat Olsen |
The Financial Blogger Web logs can serve as a cutting-edge marketing tool and communications vehicle for financial advisers. But there are caveats to consider as well. |
Entrepreneur
December 2004
Steve Cooper |
Blogger's Block Sick of blogging? Here's how to deal with business blog burnout. |
PC Magazine
February 8, 2007
Russell Morgan |
Business Blogging Here's how your small business can benefit from blogs. |
AskMen.com
Jim Bauer |
How To: Start A Blog Transaction costs are next to nothing in the digital age, and with just a few key strokes and mouse clicks, you could be on your way to becoming a famous blogger. |
T.H.E. Journal
December 2005
Frank Catalano |
Why Blog? Will your Web log add to the world of knowledge? In 12 days of blogs, our expert demonstrates the myriad benefits this new form of communication holds for teachers, students, and parents alike. |
Search Engine Watch
June 29, 2009
Ron Jones |
Blogs and Blogging 101, Part 1 Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog. |
PC Magazine
September 28, 2005
John C. Dvorak |
Dvorak's Blogging Primer Despite the growing popularity of blogs, lots of people still don't get what they're about. |
Entrepreneur
May 2008
John Jantsch |
The New Frontier These days, everyone's blogging. Is it time for your business to join the club? |
T.H.E. Journal
February 2004
Ferdig & Trammell |
Content Delivery in the 'Blogosphere' While a few educators have already started using blogs in the classroom, more have focused on the potential of blogging in teaching and learning. |
InternetNews
September 9, 2005
Steven Warren |
The Benefits of Corporate Blogging Allowing employees to blog can generate advantages for your company. Here's some rules to follow. |
CFO
October 1, 2004
John Edwards |
Blogging for Dollars Once the domain of the disgruntled and demented, Web logs are being embraced by business executives. Consider Microsoft's commercial web-log pilot service in Japan. |
Information Today
September 29, 2008 |
Technorati Releases 2008 State of the Blogosphere Report Since 2004, Technorati's State of the Blogosphere reports have analyzed the trends around blogs and blogging. For the 2008 study, the company wanted to go beyond the numbers to deliver insights into bloggers and the state of blogging today. |
InternetNews
September 14, 2005
Sean Michael Kerner |
Google's All About The Bloggle Google launches Blog Search Beta, but keeps AdWords ads out of it for now. |
PC Magazine
August 16, 2006
Captain Jack Sparrow |
Blog Nation In only a few short years, blogging has become a vital part of many Americans' lives, according to a phone survey of 7,012 people by the Pew Internet & American Life Project. |
InternetNews
January 2, 2007
David Needle |
Google May Open Up Blog It was a big year for Google's own blog (even if you don't think it really is one). |
InternetNews
July 22, 2005
Susan Kuchinskas |
Sifting Through The Blogs As blogging moves into businesses, presenting useful content and links is essential. Search services and recommendation engines are helping blog posts reach interested readers. |
InternetNews
June 2, 2005
Susan Kuchinskas |
Yahoo Serious About Employee Blogging After Yahoo officially embraced blogging with the launch of its Yahoo 360 consumer blogging feature, the company has gotten serious about employee blogging, as well. |
Search Engine Watch
September 27, 2010
Bas van den Beld |
5 Common Mistakes Bloggers Make Here's how you can avoid common blunders when writing blog posts and ensure what you write benefits your readers. |
PC Magazine
February 14, 2007
Aaron Dalton |
Bloggers: All Typed Out? A Gartner study says blogging will peak in 2007. Have net citizens finally run out of things to talk about? |
Entrepreneur
February 2008
Guy Kawasaki |
Get Your Company Blog On Your company's blog could be one of your strongest marketing tools - so get talking. |
Financial Advisor
March 2006
David J. Drucker |
Blogging For Fun And Profit Do "blogs" have any place in your financial advisory practice? |
Entrepreneur
October 2007
Gwen Moran |
Keep Them Posted To create an effective blog for your business, follow these tips. |
InternetNews
June 20, 2005
Susan Kuchinskas |
Dark Blogs and Voices in the Wilderness Businesses like the buzz of blogging, but trying to market through blogs can be counter-productive. Internal blogs can sometimes be more productive. |
Search Engine Watch
March 9, 2005
Chris Sherman |
A Cool Blog Discovery Tool There's a lot of great content out there on those millions of blogs, so finding the good ones related to your own interests can be a challenge to many blog search engines. But this set of tools takes a different approach to blog searches. |
IndustryWeek
August 1, 2006
Traci Purdum |
Sun Microsystems' CEO Blogs Jonathan Schwartz, president and CEO of Sun Microsystems Inc., reaches employees, partners and customers via his twice-weekly blog. |
Search Engine Watch
July 6, 2009
Ron Jones |
Blogs and Blogging 101, Part 2 One of the best ways to approach your blog posts is to put yourself in the shoes of your followers and identify a question they might have. Your assignment is to answer that question with a post. |
Inc.
May 1, 2003
Matthew Fogel |
Blogging for Dollars Blogs may be the cheapest way to communicate with your customers. |
Search Engine Watch
April 2, 2003
Danny Sullivan |
Loving Each Other More: Search Engines & Blogs There's a good reason for Google or someone else to create a robust, blog-specific search engine. In addition, there are things bloggers could do to make their content more accessible to ordinary web search engines. |
Search Engine Watch
May 3, 2011
Kristi Hines |
How to Use Blog Commenting to Get Valuable Backlinks and Traffic Blog commenting can help you build relationships and authority in your industry. This will ultimately lead to organic links and new traffic. |
ONLINE
Sep/Oct 2002
Greg R. Notess |
The Blog Realm News sources, searching with Daypop, and content management |
Entrepreneur
August 2006
Catherine Seda |
Attention, Please! Having trouble attracting readers to your blog? With the right voice, your popularity in cyberspace will soar. |
Entrepreneur
December 2003
Laura Tiffany |
Easy Read Build business relationships with a company blog. |
Managed Care
July 2007
Alan Adler |
Why Blogs? Don't dismiss this development in Web communication. Blogs -- the best of them -- conduct serious and extensive discussions of health care policy and provide important new information. |
Information Today
February 24, 2003
David Mattison |
Blooglelicious: the Buzz about Google Buying Pyra Labs On Feb. 13, 2003, Google quietly purchased Pyra Labs. The news has blogging pundits and search industry analysts abuzz with speculation about what this signals. Pyra Labs created the most popular, free Web site creation and hosting service for those who blog: Blogger.com. |
Fast Company
May 2005
Danielle Sacks |
Blogging Up Self-proclaimed "blogologist" Alex Halavais on how to career-blog without it coming back to haunt you. |
Fast Company
August 2005
Jory Des Jardins |
Business Blogging for Beginners How to make your company's blog the talk of the town. Here are tips on blogging style and etiquette. |
Inc.
November 2005
Jory Des Jardins |
When Blogs Go Bad Blogs can be a great marketing tool. But when they bite back, it's all about damage control. |
Fast Company
April 2004
Jena McGregor |
It's A Blog World After All Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally). |
CRM
January 2006
Alexandra DeFelice |
A New Marketing Medium Blogging allows marketers to start conversations with prospects and customers through a powerful new avenue of communication. |
Search Engine Watch
May 28, 2009
Justilien Gaspard |
Promoting Your Blog You've followed everyone's advice and started a blog. Now it's time to gain exposure and readership. |
InternetNews
August 12, 2005
Susan Kuchinskas |
Content Mavens: Trump Blog a Slog Industry watchers see huge potential for new Trump blog, but give initial entries low marks. The blog is part of the Trump University Web site. |
Entrepreneur
May 2009
Mikal E. Belicove |
Start a Blog For Your Business Make sure you examine your business goals before jumping on the blogging bandwagon. |
T.H.E. Journal
November 2008
Rama Ramaswami |
The Prose of Blogging (and a Few Cons, Too) Can the technology often derided as the favored tool of lowbrow cyber rogues actually be used to improve student writing? Educators are beginning to demonstrate it can. |
Search Engine Watch
November 5, 2009
Sage Lewis |
Do Follow Pros and cons of building links through blog comments. |
IndustryWeek
February 1, 2008
Brad Kenney |
To Blog or Not to Blog Strategic use of blogs can allow manufacturing companies to increase their competitive profile, as well as their awareness of the needs and concerns of their customers. |
Entrepreneur
July 2005
Melissa Campanelli |
Make It Click Setting up a blog, while time-consuming, can be a great way to generate interest about your products and bring visitors to your site. |
Commercial Investment Real Estate
Nov/Dec 2005
Carolyn Bilsky |
Blogger's World Web logging is catching on in the commercial real estate industry. Industry professionals are launching blogs on topics ranging from financing to technology to marketing strategies. Here one commercial real estate pro shares his blogging experience. |
Search Engine Watch
January 11, 2011
Kevin Gibbons |
10 Tips for Top Business Blogging Is your business blog ready to work in 2011? Read on for some top tips for blogging success. |
Search Engine Watch
November 8, 2007
Bill Hartzer |
Corporate America Can Learn a Lot from Bloggers Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers. |
