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InternetNews October 17, 2005 Susan Kuchinskas	Corporate Blogging Takes Off Companies are using blogs for both internal and external communications, to improve customer relations and improve business processes.
PC Magazine August 16, 2006 Captain Jack Sparrow	Blog Nation In only a few short years, blogging has become a vital part of many Americans' lives, according to a phone survey of 7,012 people by the Pew Internet & American Life Project.
Fast Company April 2004 Jena McGregor	Professionals, Publishing for the Public If it's true that markets are conversations, business blogs might help corporate conversations scale globally.
PC Magazine February 14, 2007 Aaron Dalton	Bloggers: All Typed Out? A Gartner study says blogging will peak in 2007. Have net citizens finally run out of things to talk about?
Information Today September 29, 2008	Technorati Releases 2008 State of the Blogosphere Report Since 2004, Technorati's State of the Blogosphere reports have analyzed the trends around blogs and blogging. For the 2008 study, the company wanted to go beyond the numbers to deliver insights into bloggers and the state of blogging today.
PC Magazine December 9, 2003 John C. Dvorak	Co-opting the Future The onerous Big Media incursion marks the beginning of the end for blogging.
InternetNews April 22, 2005 Tim Gray	Bloggers And The First Amendment A Hostway survey reports bloggers should have the same rights as traditional journalists.
InternetNews June 20, 2005 Susan Kuchinskas	Dark Blogs and Voices in the Wilderness Businesses like the buzz of blogging, but trying to market through blogs can be counter-productive. Internal blogs can sometimes be more productive.
Salon.com May 10, 2002 Scott Rosenberg	Much ado about blogging Is it the end of journalism as we know it? Or just 6 zillion writers in search of an editor? Neither...
BusinessWeek December 13, 2004 Lauren Gard	The Business Of Blogging Explosive growth means Web logs are suddenly in Madison Avenue's sights. Already regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of the media world.
The Motley Fool March 7, 2006 Alyce Lomax	Wal-Mart's Blogging Blunder The retail behemoth's attempt to repair its image via blogs seems to be backfiring.
Entrepreneur December 2004 Steve Cooper	Blogger's Block Sick of blogging? Here's how to deal with business blog burnout.
Search Engine Watch November 8, 2007 Bill Hartzer	Corporate America Can Learn a Lot from Bloggers Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers.
IndustryWeek June 1, 2006 Jill Jusko	Unconvinced: Corporate Blogging Blogging may be all the rage among the Internet-savvy, but top company executives have been slow to bestow any credibility to corporate blogs as a new communications medium, recent survey results show.
T.H.E. Journal February 2004 Ferdig & Trammell	Content Delivery in the 'Blogosphere' While a few educators have already started using blogs in the classroom, more have focused on the potential of blogging in teaching and learning.
InternetNews September 9, 2005 Steven Warren	The Benefits of Corporate Blogging Allowing employees to blog can generate advantages for your company. Here's some rules to follow.
Entrepreneur September 2003 Chris Penttila	Hired Guns Is enlisting bloggers the wave of the future in marketing?
InternetNews November 5, 2004 Erin Joyce	Are Bloggers Really Journalists? When bloggers start to consider themselves journalists in the traditional sense they risk becoming what they often detest and deplore in traditional and new media.
PC Magazine February 8, 2007 Russell Morgan	Business Blogging Here's how your small business can benefit from blogs.
IndustryWeek February 1, 2008 Brad Kenney	To Blog or Not to Blog Strategic use of blogs can allow manufacturing companies to increase their competitive profile, as well as their awareness of the needs and concerns of their customers.
InternetNews June 2, 2005 Susan Kuchinskas	Yahoo Serious About Employee Blogging After Yahoo officially embraced blogging with the launch of its Yahoo 360 consumer blogging feature, the company has gotten serious about employee blogging, as well.
PC Magazine September 28, 2005 John C. Dvorak	Dvorak's Blogging Primer Despite the growing popularity of blogs, lots of people still don't get what they're about.
CIO January 1, 2003 Daintry Duffy	Blogging for Bucks Blogging started out as a form of personal expression and linking. But companies are beginning to realize that same brand of opinion and news content can be a crackerjack sales, marketing and communications tool. Consequently, more of them are hopping on the blogging bandwagon.
The Motley Fool November 23, 2005 Selena Maranjian	The Business of Blogging How blogs are influencing business -- and helping investors.
The Motley Fool January 3, 2005 Alyce Lomax	Blogs Booming? Although investors who have taken stock in newspapers and other media companies ought to keep a careful eye on the trend, for the time being, blogging itself is still an area where nobody's making much money.
Entrepreneur October 2007 Gwen Moran	Keep Them Posted To create an effective blog for your business, follow these tips.
BusinessWeek June 28, 2004 Conlin & Park	Blogging With The Boss's Blessing More companies are helping employees to speak freely -- and bond with customers
The Motley Fool June 20, 2007 Rick Aristotle Munarriz	Blog Rolling at CNET Investors, CNET providing a broader blogging network may be more accurately interpreted as CNET's attempt to deliver snappy third-party content quickly. It could work, but either way, odds are you'll read about its success or failure on a different blog first.
CFO October 1, 2004 John Edwards	Blogging for Dollars Once the domain of the disgruntled and demented, Web logs are being embraced by business executives. Consider Microsoft's commercial web-log pilot service in Japan.
Information Today July 30, 2012	New Home for Nature Network Blogs Nature Publishing Group announced the launch of SciLogs.com, a new English-language blogging network for scientists and science communicators.
BusinessWeek August 8, 2005 Bruce Einhorn	Blogs Under Its Thumb How Beijing keeps blogs from spinning out of control.
The Motley Fool April 20, 2005 Alyce Lomax	Blogging the Nightly News Media companies such as NBC may soon allow viewers to talk back to their favorite news anchor using a blog.
Wired June 22, 2009 Steven Levy	Salon Cofounder and Blogger Gives His Short-Form Medium the Long-Form Treatment Salon cofounder Scott Rosenberg has written a new book, Say Everything: How Blogging Began, What It's Becoming, and Why It Matters.
Fast Company April 2004 Jena McGregor	It's A Blog World After All Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally).
Entrepreneur May 2008 John Jantsch	The New Frontier These days, everyone's blogging. Is it time for your business to join the club?
InternetNews July 22, 2005 Susan Kuchinskas	Sifting Through The Blogs As blogging moves into businesses, presenting useful content and links is essential. Search services and recommendation engines are helping blog posts reach interested readers.
Reason February 2006 Cathy Young	Smears in Cyberspace Sometimes in journalism, the medium is the story. So it is with the ongoing saga of The Blogs vs. The Mainstream Media, endlessly flogged and blogged in the old and new media alike.
ONLINE Sep/Oct 2002 Greg R. Notess	The Blog Realm News sources, searching with Daypop, and content management
BusinessWeek May 2, 2005 Baker & Green	Blogs Will Change Your Business Customers and rivals are figuring blogs out and ignoring them may cost business. Here is a primer about blogs and how their growing power can benefit businesses.
InternetNews February 15, 2008	Blogs Get Official Go-ahead For Beijing The International Olympic Committee on Friday gave the green light to allow blogging at the Olympics for the first time, issuing guidelines for this August's Beijing Games.
HBS Working Knowledge November 28, 2005 Katherine Heires	Does Your Company Belong in the Blogosphere? Here is advice from executive experts on helping your company realize the full benefits of blogging.
CRM January 2006 Alexandra DeFelice	A New Marketing Medium Blogging allows marketers to start conversations with prospects and customers through a powerful new avenue of communication.
InternetNews September 24, 2004 Chris Nerney	Balancing in the Blogosphere As Microsoft recently discovered, companies must consider more than bandwidth costs when setting blogging policies for their employees. The company's effort to ease bandwidth burdens generated by RSS feeds was unsupported by employees and eventually reversed.
Inc. February 2008 Buchanan, Chafkin & McCarthy	Blogging: More Than Idle Chatter Blog as if you mean it.
Entrepreneur July 2008 Gail Dutton	Go Blog-wild When your company goes global, its blog should, too.
Commercial Investment Real Estate Nov/Dec 2005 Carolyn Bilsky	Blogger's World Web logging is catching on in the commercial real estate industry. Industry professionals are launching blogs on topics ranging from financing to technology to marketing strategies. Here one commercial real estate pro shares his blogging experience.
Managed Care July 2007 Alan Adler	Why Blogs? Don't dismiss this development in Web communication. Blogs -- the best of them -- conduct serious and extensive discussions of health care policy and provide important new information.
Search Engine Watch October 28, 2004 Mike Rende	Web Feeds, Blogs & Search Engines Blogs are increasingly popular, and can have a dramatic effect on search engine positioning. How can you best take advantage of this new search marketing channel?
PC Magazine April 4, 2008 Eileen Travers	Blogging for Dollars Cashing in on a free format.
InternetNews August 13, 2004 Michael Singer	Blogs: The Marketing Killer Executives are seeing dollar signs in RSS feeds, as corporations are no longer relying solely on the official corporate statement to get the message out.