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Search Engine Watch
October 28, 2004
Mike Rende |
Web Feeds, Blogs & Search Engines Blogs are increasingly popular, and can have a dramatic effect on search engine positioning. How can you best take advantage of this new search marketing channel?   |
Search Engine Watch
November 8, 2005
Catherine Seda |
Using Search for Public Relations & Reputation Management If you're only using search engine marketing to sell your company's products or services, you're missing out. |
HBS Working Knowledge
November 28, 2005
Katherine Heires |
Does Your Company Belong in the Blogosphere? Here is advice from executive experts on helping your company realize the full benefits of blogging. |
BusinessWeek
May 2, 2005
Baker & Green |
Blogs Will Change Your Business Customers and rivals are figuring blogs out and ignoring them may cost business. Here is a primer about blogs and how their growing power can benefit businesses. |
Search Engine Watch
July 21, 2005
Chris Sherman |
Deeper Insight into the Blogosphere BlogPulse, Intelliseek's suite of tools for tracking trends and monitoring activities in the blogosphere, now has a cleaner look and a host of new features. |
Fast Company
April 2004
Jena McGregor |
It's A Blog World After All Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally). |
CRM
January 2006
Alexandra DeFelice |
A New Marketing Medium Blogging allows marketers to start conversations with prospects and customers through a powerful new avenue of communication. |
Search Engine Watch
April 2, 2003
Danny Sullivan |
Loving Each Other More: Search Engines & Blogs There's a good reason for Google or someone else to create a robust, blog-specific search engine. In addition, there are things bloggers could do to make their content more accessible to ordinary web search engines. |
Search Engine Watch
February 21, 2006
Shari Thurow |
News Search Engine Optimization News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information. |
Search Engine Watch
August 31, 2005
Chris Sherman |
RSS Search Engines A look at the specialized search tools that help you locate content in blogs, feeds and other sources of information. |
Search Engine Watch
March 9, 2005
Chris Sherman |
A Cool Blog Discovery Tool There's a lot of great content out there on those millions of blogs, so finding the good ones related to your own interests can be a challenge to many blog search engines. But this set of tools takes a different approach to blog searches. |
Search Engine Watch
May 3, 2005
Shari Thurow |
Feeds: A New Channel for Search Marketing Savvy search marketers are taking advantage of an increasingly popular technology to attract traffic: RSS feeds that get picked up virtually instantaneously. |
ONLINE
Jan/Feb 2006
Marydee Ojala |
The Dollar Sign - The New Life Cycle of Business Information Business researchers are now confronted with out-of-control, random, nonlinear information. |
CFO
October 1, 2004
John Edwards |
Blogging for Dollars Once the domain of the disgruntled and demented, Web logs are being embraced by business executives. Consider Microsoft's commercial web-log pilot service in Japan. |
ONLINE
Sep/Oct 2002
Greg R. Notess |
The Blog Realm News sources, searching with Daypop, and content management |
Search Engine Watch
December 12, 2007
Debby Richman |
Blog Marketing Takes Commitment At Search Engine Strategies Chicago, top bloggers informed marketers that they'll need to leave their comfort zones to succeed in the social ecosystem. |
Information Today
June 5, 2006
Barbara Quint |
Ask.com's Blog & Feed Search Joins the Blogosphere Ask.com has added a new "Blogs & Feeds" search category to the list of options on its home page. |
Financial Planning
October 1, 2005
Pat Olsen |
The Financial Blogger Web logs can serve as a cutting-edge marketing tool and communications vehicle for financial advisers. But there are caveats to consider as well. |
InternetNews
March 30, 2005
Jim Wagner |
Read Your Blogs, Check Your Packages The newly-acquired Ask Jeeves property Bloglines resumes its quest for the universal inbox, adding package-tracking updates. |
Searcher
October 2006
Laura Gordon-Murnan |
Politics and Tech Tools - Blogs, Aggregators, and Tracking Tools Dynamic, exciting, and wide open political blogging is playing an active role and has an aggressive voice in shaping political discourse. |
Information Today
November 13, 2006
Paula J. Hane |
Enterprise Solutions and Mainstream Media Get Into the Sphere Sphere, a blog search engine, is starting to make a move into new distribution channels with its newly announced partnerships. |
Inc.
November 2005
Jory Des Jardins |
When Blogs Go Bad Blogs can be a great marketing tool. But when they bite back, it's all about damage control. |
InternetNews
February 8, 2005
Colin C. Haley |
Ask Jeeves Goes to the Blogs The search giant acquires the parent company of blog and RSS pioneer Bloglines. |
PC Magazine
September 28, 2005
John C. Dvorak |
Dvorak's Blogging Primer Despite the growing popularity of blogs, lots of people still don't get what they're about. |
BusinessWeek
May 7, 2007
Heather Green |
The Big Shots Of Blogdom Executives are learning to take the 24/7 patter of online critics very seriously indeed. |
InternetNews
July 22, 2005
Susan Kuchinskas |
Sifting Through The Blogs As blogging moves into businesses, presenting useful content and links is essential. Search services and recommendation engines are helping blog posts reach interested readers. |
InternetNews
December 2, 2004
Jim Wagner |
Bloglines Welcomes the World With the increasing use of RSS on blogs and other sites, feed aggregators are gaining in popularity. That's why Bloglines has gone international. |
Information Today
February 24, 2003
David Mattison |
Blooglelicious: the Buzz about Google Buying Pyra Labs On Feb. 13, 2003, Google quietly purchased Pyra Labs. The news has blogging pundits and search industry analysts abuzz with speculation about what this signals. Pyra Labs created the most popular, free Web site creation and hosting service for those who blog: Blogger.com. |
Entrepreneur
May 2008
John Jantsch |
The New Frontier These days, everyone's blogging. Is it time for your business to join the club? |
InternetNews
August 13, 2004
Michael Singer |
Blogs: The Marketing Killer Executives are seeing dollar signs in RSS feeds, as corporations are no longer relying solely on the official corporate statement to get the message out. |
PC World
September 11, 2002
Tom Spring |
The Internet: Ground Zero for 9/11 Analysis The brilliant, the bogus, and the bitter find audiences in blog explosion of the past year. |
Managed Care
July 2007
Alan Adler |
Why Blogs? Don't dismiss this development in Web communication. Blogs -- the best of them -- conduct serious and extensive discussions of health care policy and provide important new information. |
Search Engine Watch
June 29, 2009
Ron Jones |
Blogs and Blogging 101, Part 1 Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog. |
Search Engine Watch
June 1, 2006
Chris Sherman |
Ask Debuts Blog & Feed Search Ask's new blog and feed search offers a high-quality alternative for finding information in the blogosphere, with a number of unique tools not found on competing services. |
IndustryWeek
February 1, 2008
Brad Kenney |
To Blog or Not to Blog Strategic use of blogs can allow manufacturing companies to increase their competitive profile, as well as their awareness of the needs and concerns of their customers. |
InternetNews
September 14, 2005
Sean Michael Kerner |
Google's All About The Bloggle Google launches Blog Search Beta, but keeps AdWords ads out of it for now. |
InternetNews
June 20, 2005
Susan Kuchinskas |
Dark Blogs and Voices in the Wilderness Businesses like the buzz of blogging, but trying to market through blogs can be counter-productive. Internal blogs can sometimes be more productive. |
Search Engine Watch
April 2, 2003
Danny Sullivan |
RSS: Your Gateway To News & Blog Content A look at how content from blogs, news sites and other sources is distributed via RSS feeds. These feeds can be a great way for anyone to receive customized news information. |
The Motley Fool
September 16, 2005
Tom Taulli |
Google Goes in Search of Blogs Blog search is Google's latest feature in its race to stay on top. But, for the most part, don't expect it to have an immediate impact on the bottom line. |
T.H.E. Journal
December 2005
Frank Catalano |
Why Blog? Will your Web log add to the world of knowledge? In 12 days of blogs, our expert demonstrates the myriad benefits this new form of communication holds for teachers, students, and parents alike. |
InternetNews
September 24, 2004
Chris Nerney |
Balancing in the Blogosphere As Microsoft recently discovered, companies must consider more than bandwidth costs when setting blogging policies for their employees. The company's effort to ease bandwidth burdens generated by RSS feeds was unsupported by employees and eventually reversed. |
Financial Advisor
March 2006
David J. Drucker |
Blogging For Fun And Profit Do "blogs" have any place in your financial advisory practice? |
The Motley Fool
April 20, 2005
Alyce Lomax |
Blogging the Nightly News Media companies such as NBC may soon allow viewers to talk back to their favorite news anchor using a blog. |
T.H.E. Journal
February 2004
Ferdig & Trammell |
Content Delivery in the 'Blogosphere' While a few educators have already started using blogs in the classroom, more have focused on the potential of blogging in teaching and learning. |
InternetNews
June 17, 2004
Erin Joyce |
Advice For Blogging Newbies Blogs? RSS Feeds? What's all that about? Panelists at Internet Planet offer a few tips to companies about the power of blogging. |
Entrepreneur
December 2008
John Jantsch |
Look Good Online The only way to control what people say about your company is to be part of the conversation. |
Search Engine Watch
July 6, 2009
Ron Jones |
Blogs and Blogging 101, Part 2 One of the best ways to approach your blog posts is to put yourself in the shoes of your followers and identify a question they might have. Your assignment is to answer that question with a post. |
InternetNews
May 16, 2006
Sean Michael Kerner |
The Metrics on Blogs Top blogger Steve Rubel encourages companies to engage the blogosphere but warns that hard metrics are still a work in progress. |
InternetNews
April 22, 2005
Tim Gray |
Bloggers And The First Amendment A Hostway survey reports bloggers should have the same rights as traditional journalists. |
CIO
June 1, 2006
Michael Fitzgerald |
Welcome to My Blog Blogging isn't the same as writing a memo or a message in the corporate newsletter. And while it may not be as revolutionary as some make it out to be, there's still value there. Here's how to get started and how to do it right. |
