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PC World
December 22, 2006
Dan Tynan |
This Blog for Hire Some bloggers pitch products for pay, often without telling their readers.   |
Entrepreneur
September 2007
Catherine Seda |
Pay the Piper? Paying bloggers to review your product could lead to fame - or shame. |
InternetNews
December 9, 2005
David Needle |
Making Blog Money Through Video Vive Network wants to help bloggers take ads a little further by hooking bloggers up with video ad dollars. |
InternetNews
October 29, 2008
Kenneth Corbin |
Blogs Better at Pushing Product? New research finds that bloggers' links are gaining heft as trusted guides for finding useful content and product purchases. |
Information Today
September 29, 2008 |
Technorati Releases 2008 State of the Blogosphere Report Since 2004, Technorati's State of the Blogosphere reports have analyzed the trends around blogs and blogging. For the 2008 study, the company wanted to go beyond the numbers to deliver insights into bloggers and the state of blogging today. |
Wired
January 18, 2008
Mathew Honan |
Advertisers Paid Me to Blog About Them. Is That So Wrong? PayPerPost, is an online service that links companies with bloggers willing to write about products for a fee. |
BusinessWeek
December 13, 2004
Lauren Gard |
The Business Of Blogging Explosive growth means Web logs are suddenly in Madison Avenue's sights. Already regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of the media world. |
BusinessWeek
September 19, 2005
Jon Fine |
Remapping The Blogosphere Technorati's new searchable blog directory would help readers -- and advertisers. The company's focus on making the blog world bite-sized for a more mainstream audience comes as it takes heat from bloggers complaining about spotty searches and sluggish technology. |
Search Engine Watch
November 8, 2007
Bill Hartzer |
Corporate America Can Learn a Lot from Bloggers Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers. |
Search Engine Watch
September 27, 2010
Bas van den Beld |
5 Common Mistakes Bloggers Make Here's how you can avoid common blunders when writing blog posts and ensure what you write benefits your readers. |
PC Magazine
August 16, 2006
Captain Jack Sparrow |
Blog Nation In only a few short years, blogging has become a vital part of many Americans' lives, according to a phone survey of 7,012 people by the Pew Internet & American Life Project. |
InternetNews
November 24, 2004
Susan Kuchinskas |
Marqui Product Placement in Blogs Bloggers will get $800 a month to mention Marqui's hosted communications management services with a link once a week in their blogs and post its emblem on a page. |
The Motley Fool
March 7, 2006
Alyce Lomax |
Wal-Mart's Blogging Blunder The retail behemoth's attempt to repair its image via blogs seems to be backfiring. |
PC Magazine
April 4, 2008
Eileen Travers |
Blogging for Dollars Cashing in on a free format. |
PC Magazine
February 14, 2007
Aaron Dalton |
Bloggers: All Typed Out? A Gartner study says blogging will peak in 2007. Have net citizens finally run out of things to talk about? |
InternetNews
November 26, 2004
Susan Kuchinskas |
RSS: Feed Me the Money XML syndication strips ads from online content. For self-supporting bloggers, that's a problem. |
Entrepreneur
May 2008
John Jantsch |
The New Frontier These days, everyone's blogging. Is it time for your business to join the club? |
Entrepreneur
July 2008
Gail Dutton |
Go Blog-wild When your company goes global, its blog should, too. |
Fast Company
April 2008
Robert Scoble |
Meet the Press How to get good PR for yourself in the blogosphere. |
AskMen.com
Jim Bauer |
How To: Start A Blog Transaction costs are next to nothing in the digital age, and with just a few key strokes and mouse clicks, you could be on your way to becoming a famous blogger. |
InternetNews
November 9, 2004
Susan Kuchinskas |
Kanoodle 'Ads' Bloggers Six Apart, provider of blogging software and hosting services, will work with online ad network Kanoodle to let bloggers add sponsored links to their content. |
BusinessWeek
May 7, 2007
Heather Green |
The Big Shots Of Blogdom Executives are learning to take the 24/7 patter of online critics very seriously indeed. |
Entrepreneur
June 2008
Guy Kawasaki |
Mind Your Manners To take advantage of free buzz from bloggers, make sure to follow the code of conduct. |
Entrepreneur
February 2008
Guy Kawasaki |
Get Your Company Blog On Your company's blog could be one of your strongest marketing tools - so get talking. |
Search Engine Watch
June 3, 2003
Danny Sullivan |
Report Shows Confusion Over Paid Listings Expect to see the issue of how well, or poorly, search engine disclose paid content to come up this month. Reason? Consumer WebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers. |
HBS Working Knowledge
March 31, 2014
Julia Hanna |
Encouraging Niche Content in an Ad-Driven World Advertising drives bloggers to shift their writing to subjects that will grab more eyeballs -- namely the stock market, celebrities, and salacious behavior. But surprise: Ads might also help generate more niche content, too. |
BusinessWeek
July 30, 2009
Jon Fine |
Taming the Web for Local Advertisers GrowthSpur has a strategy to help business connect with fragmented audiences |
Search Engine Watch
June 9, 2010
Jeremy Bencken |
Link Building with Bloggers: What 'Relationship' Actually Means If you want to build a relationship with bloggers, you need to show them some love first. Here are a few places to start. |
BusinessWeek
May 2, 2005
Baker & Green |
Blogs Will Change Your Business Customers and rivals are figuring blogs out and ignoring them may cost business. Here is a primer about blogs and how their growing power can benefit businesses. |
IndustryWeek
February 1, 2008
Brad Kenney |
To Blog or Not to Blog Strategic use of blogs can allow manufacturing companies to increase their competitive profile, as well as their awareness of the needs and concerns of their customers. |
InternetNews
April 22, 2005
Tim Gray |
Bloggers And The First Amendment A Hostway survey reports bloggers should have the same rights as traditional journalists. |
Search Engine Watch
April 25, 2006
Chris Sherman |
Sphere: A New Approach to Blog Search Sphere's approach to blog search is clean and easy-to-use -- and usually offers good, uncluttered results. |
Search Engine Watch
May 20, 2008
Aaron Shear |
Social Media Marketing in an Enterprise Environment Social media sites like MySpace or Facebook, and even long-standing social media tools like blogs remain a mystery to many large organizations. But that's all beginning to change, as more big businesses find ways to incorporate these elements into their overall marketing strategy. |
Fast Company
April 2004
Jena McGregor |
It's A Blog World After All Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally). |
Fast Company
February 1, 2007
Michael A. Prospero |
Blogging the Bloggers The top sites for and about bloggers. Bloggers Blog... Blog Business Summit... Blogebrity... |
Entrepreneur
December 2004
Steve Cooper |
Blogger's Block Sick of blogging? Here's how to deal with business blog burnout. |
PC Magazine
September 28, 2005
John C. Dvorak |
Dvorak's Blogging Primer Despite the growing popularity of blogs, lots of people still don't get what they're about. |
Search Engine Watch
May 28, 2009
Justilien Gaspard |
Promoting Your Blog You've followed everyone's advice and started a blog. Now it's time to gain exposure and readership. |
Entrepreneur
June 2010
Gwen Moran |
Pay for Praise New FTC guidelines address paid endorsements. |
Entrepreneur
August 2006
Catherine Seda |
Attention, Please! Having trouble attracting readers to your blog? With the right voice, your popularity in cyberspace will soar. |
The Motley Fool
September 16, 2005
Tom Taulli |
Google Goes in Search of Blogs Blog search is Google's latest feature in its race to stay on top. But, for the most part, don't expect it to have an immediate impact on the bottom line. |
HBS Working Knowledge
November 28, 2005
Katherine Heires |
Does Your Company Belong in the Blogosphere? Here is advice from executive experts on helping your company realize the full benefits of blogging. |
Fast Company
April 2005
Jena McGregor |
Your Blog Here! There's no shortage of online verbiage dedicated to the advertising industry -- but in the blogosphere, as in the ad biz, it's tough to navigate the cacophony. Here are our top ad-blog picks. |
Entrepreneur
September 2003
Chris Penttila |
Hired Guns Is enlisting bloggers the wave of the future in marketing? |
Search Engine Watch
April 14, 2011
Justilien Gaspard |
3 Link Marketing Strategies for Online Retailers Link development for an online retailer has its challenges. Here are three strategies. |
PC Magazine
May 2, 2007 |
All the News That's Fit to Click We tracked five news stories circulating on the Internet late in March to see how many posts and mentions each got. |
BusinessWeek
August 8, 2005
Bruce Einhorn |
Blogs Under Its Thumb How Beijing keeps blogs from spinning out of control. |
Search Engine Watch
September 28, 2010
Jeremy Bencken |
5 Tips to Kick Start Your Link Building via Social Media Monitoring It's important to start your social media link building with a thorough review of existing social content. Here's how to find bloggers faster with highly-targeted, relevant searches. |
Information Today
April 3, 2006
Barbara Quint |
Two New Syndication Services for Digital Content: Mochila and BlogBurst Two new content licensing efforts have emerged - one focuses on licensing magazine content at a more "granular" level than available before; the other focuses on bridging "new era" content with traditional. |
Fast Company
May 2005 |
Chic Lit Women create more than half of all blogs, says a research firm. But in the business world, blogs penned by women are less common. Here, three smart women sound off. |
