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Inc.
February 1, 2010 |
Take a Deep Breath How to handle online criticism - on Yelp and elsewhere.   |
BusinessWeek
March 3, 2010
Burrows & Galante |
Yelp: Advertise or Else? The site faces a lawsuit -- and a barrage of criticism -- for mingling ads and reviews. |
Inc.
June 2009
Kasey Wehrum |
How Businesses Can Respond to Criticism on Yelp Yelp, the online review service, recently announced that business owners will be able to publicly answer negative posts. Three business owners give their views on when it makes sense to respond to critics posting negative reviews. |
BusinessWeek
February 4, 2010
Peter Burrows |
Hot Tech Companies Like Yelp Are Bypassing IPOs In a desire to keep control, they're opting for private rather than public investment -- even, as in Yelp's case, in the case of rich bids from Google and Microsoft. |
Fast Company
Neal Ungerleider |
FTC Subpoena Revelations, Thousands Of Complaints Send Yelp's Stock Price Tumbling A steady stream of business owners have gone on record, including in the Los Angeles Times, claiming that Yelp threatened to display negative reviews more prominently if they didn't pay for advertising. |
Fast Company
May 2009
Anya Kamenetz |
Update Small business owners have claimed that soon after they got negative reviews on Yelp, a sales rep from the site would call and offer to eliminate the one-star ratings. |
Inc.
April 1, 2010 |
Reader Mail: April 2010 Readers comment on company culture, Yelp, and customer service among others. |
Fast Company
Pavithra Mohan |
Yelp Elects Its First Chairwoman Diane Irvine, who has been on Yelp's board since 2011, is filling the spot left by the departure of PayPal cofounder Max Levchin, who resigned in July following an underwhelming second-quarter earnings report. |
BusinessWeek
June 2, 2011
David Sax |
Yelp's Online Reviewing Mafia The $500 million website Yelp grows on the strength -- and grumpy volume -- of its Elite food critics. |
HBS Working Knowledge
January 28, 2013
Kim Girard |
Helping Yelp Create More Accurate Reviews Over time, Yelp's reader rating system of restaurants can make or break an operation, but professor Michael Luca shows the program has flaws. Can a more accurate, fairer system be created? |
Entrepreneur
March 2008
Heather Clancy |
Get Them Talking Tired of trying to round up new customers on your own? Go online and start yelping for referrals. |
Fast Company
December 2008
Anya Kamenetz |
The Perils and Promise of the Reputation Economy It's not easy doing business in the reputation economy. |
Search Engine Watch
March 9, 2011
Greg Habermann |
On Yelp and Google: Shaky Friends, Uncertain Futures Are you too reliant on any one source for your traffic or leads in local search? What search marketers can learn from the Yelp-Google kerfuffle. |
Search Engine Watch
December 12, 2008
Gregg Stewart |
User Ratings and Reviews: Join the Conversation Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online. |
HBS Working Knowledge
October 24, 2011
Michael Blanding |
The Yelp Factor: Are Consumer Reviews Good for Business? Harvard Business School Assistant Professor Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines and studies the problem of reputation-building in online marketplaces. |
Search Engine Watch
February 25, 2011
Jon Schepke |
Ratings & Reviews: 5 Strategies for Local Businesses Ratings and reviews are essential to local businesses. They help by differentiating products and services, improving search engine rankings, and driving free web traffic. |
Search Engine Watch
August 9, 2010
Greg Habermann |
Google Places Now Allows Replies Review sites, such as Yelp and Google Local, understand that it can be upsetting to business owners to receive negative reviews. Avoid costly mistakes by reviewing their guidelines and suggestions to better manage your online reputations. |
Fast Company
Chris Gayomali |
How One Brutal Online Review Wrecked A Couple's Credit WNYC's New Tech City aired a fascinating show this week that takes a close look at some of the ways navigating the Wild West of online reviews can land both the reviewer and reviewee in hot water. |
The Motley Fool
December 18, 2009
Rick Aristotle Munarriz |
Google's Cry for Yelp TechCrunch reports that Google is in negotiations to snap up Web 2.0 darling Yelp.com, in a deal worth $500 million or more. |
Fast Company
November 2014
Austin Carr |
Unfinished Business: Max Levchin's Quest To Build the Next PayPal Building Affirm, which he launched in the spring of 2012, is not Levchin's first battle. The 39-year-old serial entrepreneur cofounded PayPal. Affirm's goal is to reimagine the idea of a bank from the ground up. |
Entrepreneur
July 2010
Emma Johnson |
From Nay to Yay What to do about bad reviews on customer feedback sites. |
The Motley Fool
November 9, 2011
Rick Aristotle Munarriz |
An IPO You Can Sink Your Teeth Into Yelp is gearing up to go public next year. |
Fast Company
September 2014
Baratunde Thurston |
We Cheer! We lead! We Know There is a Need! Hundreds of people transformed Big Earl's Yelp page into a platform for satirical political expression, celebrating how gay-friendly the place is. |
Inc.
August 2007
Michael Fitzgerald |
Let's Get Together Online social networks have the potential to connect you to a vast world of people and resources, and they've gone from fad to fact of business life. |
Entrepreneur
December 2008
John Jantsch |
Look Good Online The only way to control what people say about your company is to be part of the conversation. |
CRM
April 2014
Sarah Sluis |
How Reliable Is That Online Review? Twenty-one percent of consumers write about products they've never used. |
InternetNews
December 18, 2009 |
Google May Be In Talks to Buy Yelp Rumored $500 million deal would be big vote of confidence for local ad market. |
Inc.
December 2008
Ryan Underwood |
Tell Us What You Really Think If you want to know how your customers feel about your company, it's easier than ever to find out. And if some of them happen to be badmouthing you, you may even have a chance to change their minds. |
CRM
January 2015
Maria Minsker |
Should Businesses Review Customers? Reverse reviews hold customers accountable for their behaviors. |
Search Engine Watch
September 14, 2009
Liana Evans |
The Link Between Search and Social Search isn't limited to just a search engine anymore. In search and on social sites, the goal is the same: being found. People are increasingly turning to social sites for searches, and trusting the information they find there. |
Search Engine Watch
July 9, 2010
Michael Boland |
Who's Winning the Geo-social Game? In addition to consumer appeal and massive scale, the winner in the local geo-social mobile game will have direct touch points with SMBs or be able to build or partner to get them. |
Fast Company
Dec 2013/Jan 2014
Elena Bergeron |
Is it Time To Go Analog? Can online websites try to creatively promote their content in print? |
The Motley Fool
November 18, 2011
Tim Beyers |
Does This Mean a New Internet Bubble Is Upon Us? Angie's List, a 16-year-old dot-com survivor that still isn't profitable, soars on its first day of trading. |
Search Engine Watch
January 11, 2007
Kevin Newcomb |
Social Features Key to Yahoo Local Yahoo has recently been putting more of an emphasis on social media and user-generated content in its local search product. |
The Motley Fool
June 24, 2011
Tim Beyers |
Go Public Now, Yelp Research predicts that total U.S. spending on mobile ads will rise from $790 million last year to more than $4 billion by 2015. |
Fast Company
Christina Farr |
Facebook Moves In On Yelp's Turf With Discovery Site For Local Services Facebook is quietly testing a new site to help you find highly rated businesses in your area. |
CRM
December 2012
Judith Aquino |
The High Cost of Paying for Reviews The pressure to keep up appearances is encouraging companies to pay for praise. |
CRM
December 11, 2010
Tim Houlne |
The Time to Act The next step beyond social media monitoring. |
