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Inc.
June 2009
Kasey Wehrum |
How Businesses Can Respond to Criticism on Yelp Yelp, the online review service, recently announced that business owners will be able to publicly answer negative posts. Three business owners give their views on when it makes sense to respond to critics posting negative reviews.   |
Search Engine Watch
August 9, 2010
Greg Habermann |
Google Places Now Allows Replies Review sites, such as Yelp and Google Local, understand that it can be upsetting to business owners to receive negative reviews. Avoid costly mistakes by reviewing their guidelines and suggestions to better manage your online reputations. |
Entrepreneur
December 2008
John Jantsch |
Look Good Online The only way to control what people say about your company is to be part of the conversation. |
Search Engine Watch
February 25, 2011
Jon Schepke |
Ratings & Reviews: 5 Strategies for Local Businesses Ratings and reviews are essential to local businesses. They help by differentiating products and services, improving search engine rankings, and driving free web traffic. |
Fast Company
May 2009
Anya Kamenetz |
Update Small business owners have claimed that soon after they got negative reviews on Yelp, a sales rep from the site would call and offer to eliminate the one-star ratings. |
Fast Company
Neal Ungerleider |
FTC Subpoena Revelations, Thousands Of Complaints Send Yelp's Stock Price Tumbling A steady stream of business owners have gone on record, including in the Los Angeles Times, claiming that Yelp threatened to display negative reviews more prominently if they didn't pay for advertising. |
Inc.
February 1, 2010
Max Chafkin |
You've Been Yelped Yelp, the rambunctious and burgeoning customer-review website, can make or break a small business. It can also drive a business owner slightly insane. |
HBS Working Knowledge
October 24, 2011
Michael Blanding |
The Yelp Factor: Are Consumer Reviews Good for Business? Harvard Business School Assistant Professor Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines and studies the problem of reputation-building in online marketplaces. |
HBS Working Knowledge
January 28, 2013
Kim Girard |
Helping Yelp Create More Accurate Reviews Over time, Yelp's reader rating system of restaurants can make or break an operation, but professor Michael Luca shows the program has flaws. Can a more accurate, fairer system be created? |
BusinessWeek
March 3, 2010
Burrows & Galante |
Yelp: Advertise or Else? The site faces a lawsuit -- and a barrage of criticism -- for mingling ads and reviews. |
CRM
December 11, 2010
Tim Houlne |
The Time to Act The next step beyond social media monitoring. |
Search Engine Watch
December 12, 2008
Gregg Stewart |
User Ratings and Reviews: Join the Conversation Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online. |
Search Engine Watch
February 6, 2011
Eric Enge |
Negative Reviews in Local Search: A Survival Guide for Businesses If your business has received a negative review that is hurting your business, it's time for some online reputation management. Here's how you can show the general public your best face in the local search results. |
Entrepreneur
March 2008
Heather Clancy |
Get Them Talking Tired of trying to round up new customers on your own? Go online and start yelping for referrals. |
Search Engine Watch
January 11, 2007
Kevin Newcomb |
Social Features Key to Yahoo Local Yahoo has recently been putting more of an emphasis on social media and user-generated content in its local search product. |
InternetNews
December 18, 2009 |
Google May Be In Talks to Buy Yelp Rumored $500 million deal would be big vote of confidence for local ad market. |
CRM
January 2015
Maria Minsker |
Should Businesses Review Customers? Reverse reviews hold customers accountable for their behaviors. |
Entrepreneur
August 2003
Elizabeth Goodgold |
A Matter of Opinion Generating customer feedback: how to go about it? |
CRM
February 17, 2012
Ashish Gambhir |
Leveling the Playing Field with Social Media Online feedback puts the spotlight on your customer service department. |
CRM
April 27, 2012
Ashish Gambhir |
How Customer Intelligence Drives Loyalty Listening to -- and acting on -- consumer comments is the best strategy. There is no better place to learn how best to execute changes than from online guest feedback. |
The Motley Fool
December 18, 2009
Rick Aristotle Munarriz |
Google's Cry for Yelp TechCrunch reports that Google is in negotiations to snap up Web 2.0 darling Yelp.com, in a deal worth $500 million or more. |
Fast Company
Chris Gayomali |
How One Brutal Online Review Wrecked A Couple's Credit WNYC's New Tech City aired a fascinating show this week that takes a close look at some of the ways navigating the Wild West of online reviews can land both the reviewer and reviewee in hot water. |
Fast Company
December 2008
Anya Kamenetz |
The Perils and Promise of the Reputation Economy It's not easy doing business in the reputation economy. |
Inc.
April 1, 2010 |
Reader Mail: April 2010 Readers comment on company culture, Yelp, and customer service among others. |
CRM
December 2012
Judith Aquino |
The High Cost of Paying for Reviews The pressure to keep up appearances is encouraging companies to pay for praise. |
PC World
May 2003
Michael Gowan |
Public Opinions: Inside User Reviews All over the Web, all kinds of people write real-world reviews of tech products. Can you rely on them? Here's the straight scoop. |
Inc.
December 2008
Ryan Underwood |
Tell Us What You Really Think If you want to know how your customers feel about your company, it's easier than ever to find out. And if some of them happen to be badmouthing you, you may even have a chance to change their minds. |
Search Engine Watch
March 9, 2011
Greg Habermann |
On Yelp and Google: Shaky Friends, Uncertain Futures Are you too reliant on any one source for your traffic or leads in local search? What search marketers can learn from the Yelp-Google kerfuffle. |
Search Engine Watch
August 4, 2004
Gary Price |
Ask Jeeves Goes Local, Adds New Smart Search Features Ask Jeeves has announced a new exclusive partnership with local search and content provider CitySearch, and added new search shortcuts. |
Inc.
August 2007
Michael Fitzgerald |
Let's Get Together Online social networks have the potential to connect you to a vast world of people and resources, and they've gone from fad to fact of business life. |
Inc.
February 1, 2010 |
Take a Deep Breath How to handle online criticism - on Yelp and elsewhere. |
The Motley Fool
November 9, 2011
Rick Aristotle Munarriz |
An IPO You Can Sink Your Teeth Into Yelp is gearing up to go public next year. |
Search Engine Watch
March 20, 2011
Dean Stephens |
Healthy Local Search The health industry has realized that local search marketing can have great benefits. An overview of health-related tools, directory and review sites, and location-based services. |
Search Engine Watch
September 14, 2009
Liana Evans |
The Link Between Search and Social Search isn't limited to just a search engine anymore. In search and on social sites, the goal is the same: being found. People are increasingly turning to social sites for searches, and trusting the information they find there. |
Search Engine Watch
June 22, 2009
Liana Evans |
Get Your Head Out of the Sand A good chunk of your customers or potential customers are involved in social media in some way. Do you know what they're saying about you? Are you missing out on opportunities to connect with them? |
The Motley Fool
November 18, 2011
Tim Beyers |
Does This Mean a New Internet Bubble Is Upon Us? Angie's List, a 16-year-old dot-com survivor that still isn't profitable, soars on its first day of trading. |
