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Inc.
February 1, 2010
Max Chafkin |
You've Been Yelped Yelp, the rambunctious and burgeoning customer-review website, can make or break a small business. It can also drive a business owner slightly insane.   |
BusinessWeek
March 3, 2010
Burrows & Galante |
Yelp: Advertise or Else? The site faces a lawsuit -- and a barrage of criticism -- for mingling ads and reviews. |
Search Engine Watch
August 9, 2010
Greg Habermann |
Google Places Now Allows Replies Review sites, such as Yelp and Google Local, understand that it can be upsetting to business owners to receive negative reviews. Avoid costly mistakes by reviewing their guidelines and suggestions to better manage your online reputations. |
Inc.
June 2009
Kasey Wehrum |
How Businesses Can Respond to Criticism on Yelp Yelp, the online review service, recently announced that business owners will be able to publicly answer negative posts. Three business owners give their views on when it makes sense to respond to critics posting negative reviews. |
Inc.
April 1, 2010 |
Reader Mail: April 2010 Readers comment on company culture, Yelp, and customer service among others. |
HBS Working Knowledge
January 28, 2013
Kim Girard |
Helping Yelp Create More Accurate Reviews Over time, Yelp's reader rating system of restaurants can make or break an operation, but professor Michael Luca shows the program has flaws. Can a more accurate, fairer system be created? |
Search Engine Watch
December 12, 2008
Gregg Stewart |
User Ratings and Reviews: Join the Conversation Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online. |
Fast Company
Chris Gayomali |
How One Brutal Online Review Wrecked A Couple's Credit WNYC's New Tech City aired a fascinating show this week that takes a close look at some of the ways navigating the Wild West of online reviews can land both the reviewer and reviewee in hot water. |
Search Engine Watch
February 25, 2011
Jon Schepke |
Ratings & Reviews: 5 Strategies for Local Businesses Ratings and reviews are essential to local businesses. They help by differentiating products and services, improving search engine rankings, and driving free web traffic. |
HBS Working Knowledge
October 24, 2011
Michael Blanding |
The Yelp Factor: Are Consumer Reviews Good for Business? Harvard Business School Assistant Professor Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines and studies the problem of reputation-building in online marketplaces. |
Fast Company
May 2009
Anya Kamenetz |
Update Small business owners have claimed that soon after they got negative reviews on Yelp, a sales rep from the site would call and offer to eliminate the one-star ratings. |
Entrepreneur
March 2008
Heather Clancy |
Get Them Talking Tired of trying to round up new customers on your own? Go online and start yelping for referrals. |
Fast Company
Neal Ungerleider |
FTC Subpoena Revelations, Thousands Of Complaints Send Yelp's Stock Price Tumbling A steady stream of business owners have gone on record, including in the Los Angeles Times, claiming that Yelp threatened to display negative reviews more prominently if they didn't pay for advertising. |
The Motley Fool
December 18, 2009
Rick Aristotle Munarriz |
Google's Cry for Yelp TechCrunch reports that Google is in negotiations to snap up Web 2.0 darling Yelp.com, in a deal worth $500 million or more. |
Fast Company
Pavithra Mohan |
Yelp Elects Its First Chairwoman Diane Irvine, who has been on Yelp's board since 2011, is filling the spot left by the departure of PayPal cofounder Max Levchin, who resigned in July following an underwhelming second-quarter earnings report. |
Fast Company
December 2008
Anya Kamenetz |
The Perils and Promise of the Reputation Economy It's not easy doing business in the reputation economy. |
The Motley Fool
November 9, 2011
Rick Aristotle Munarriz |
An IPO You Can Sink Your Teeth Into Yelp is gearing up to go public next year. |
Search Engine Watch
March 9, 2011
Greg Habermann |
On Yelp and Google: Shaky Friends, Uncertain Futures Are you too reliant on any one source for your traffic or leads in local search? What search marketers can learn from the Yelp-Google kerfuffle. |
Search Engine Watch
February 6, 2011
Eric Enge |
Negative Reviews in Local Search: A Survival Guide for Businesses If your business has received a negative review that is hurting your business, it's time for some online reputation management. Here's how you can show the general public your best face in the local search results. |
Fast Company
Dec 2013/Jan 2014
Elena Bergeron |
Is it Time To Go Analog? Can online websites try to creatively promote their content in print? |
Entrepreneur
May 2008
Gwen Moran |
Close to Home Make the most of local search - and watch your sales soar. |
InternetNews
December 18, 2009 |
Google May Be In Talks to Buy Yelp Rumored $500 million deal would be big vote of confidence for local ad market. |
BusinessWeek
June 2, 2011
David Sax |
Yelp's Online Reviewing Mafia The $500 million website Yelp grows on the strength -- and grumpy volume -- of its Elite food critics. |
CRM
April 2014
Sarah Sluis |
How Reliable Is That Online Review? Twenty-one percent of consumers write about products they've never used. |
Entrepreneur
December 2008
John Jantsch |
Look Good Online The only way to control what people say about your company is to be part of the conversation. |
Entrepreneur
July 2010
Emma Johnson |
From Nay to Yay What to do about bad reviews on customer feedback sites. |
