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HBS Working Knowledge
October 24, 2011
Michael Blanding |
The Yelp Factor: Are Consumer Reviews Good for Business? Harvard Business School Assistant Professor Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines and studies the problem of reputation-building in online marketplaces.   |
HBS Working Knowledge
January 28, 2013
Kim Girard |
Helping Yelp Create More Accurate Reviews Over time, Yelp's reader rating system of restaurants can make or break an operation, but professor Michael Luca shows the program has flaws. Can a more accurate, fairer system be created? |
HBS Working Knowledge
December 5, 2011
Carmen Nobel |
It's Alive!: Business Scholars Turn to Experimental Research Researchers use field and lab experiments to better understand the logic of real-world decisions, which sometimes fly in the face of established economic theory. |
HBS Working Knowledge
May 5, 2014
Carmen Nobel |
Reflecting on Work Improves Job Performance New research by Francesca Gino, Gary Pisano, and colleagues shows that taking time to reflect on our work improves job performance in the long run. |
Search Engine Watch
February 25, 2011
Jon Schepke |
Ratings & Reviews: 5 Strategies for Local Businesses Ratings and reviews are essential to local businesses. They help by differentiating products and services, improving search engine rankings, and driving free web traffic. |
