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Search Engine Watch
September 28, 2009
Ron Jones |
International SEO 101, Part 1 International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy.   |
Search Engine Watch
September 22, 2010
Christian Arno |
Embracing the Nation -- Why Localizing by Country Works If you're serious about competing with the locals in any given market, then you need to take your localization seriously, and that extends to the linguistic and cultural quirks of each individual market. |
Search Engine Watch
March 2, 2011
Christian Arno |
5 Money-Saving Strategies for Localized Websites How microsites, subdomains, duplication, post-edited machine translation, and competing in foreign markets will increase your ROI and save you more money. |
Search Engine Watch
June 23, 2010
Michael Bonfils |
Dialects, Diversity and Keyword Research Great tips for improving your ad groups and utilizing linguistic diversity and dialects to expand your list of non-English keywords. |
Search Engine Watch
August 11, 2010
Andy Atkins-Kruger |
Improving Your International SEO Skills If you're looking to take your search engine optimization to a global level, you'll need the right skill set. Some tips on how to gain international search experience, where to seek training, and dealing with other languages. |
Search Engine Watch
October 5, 2009
Ron Jones |
International SEO 101, Part 2 One of the challenges with keyword research is to truly identify the language of the customer. With international SEO, this challenge is magnified by localization, different languages, and cultures. |
Search Engine Watch
October 20, 2010
Christian Arno |
Get Linked: How to Build Backlinks in Foreign Languages The foreign language Internet presents the greatest untapped resource of our time, and word is spreading fast of just how profitable it can be and how easy it is to rank highly in foreign language search engines. |
Search Engine Watch
August 18, 2010
Michael Bonfils |
10 Missed Opportunities in Search Engine Marketing in Japan, Part 2 More advice for navigating the Japanese market, including: translations, keyword research, search engine optimization, blogs/ social media, and trust/user engagement. Part 2 of 2. |
Search Engine Watch
March 7, 2006
Heather Lloyd-Martin |
Leveraging the Global SEM Landscape Want to go worldwide with your search marketing campaigns? Here's advice from global search marketing experts on the campaign intricacies for the European, Latin American and Asian markets. |
Search Engine Watch
July 28, 2010
Christian Arno |
Localizing Websites: Why it Pays to Target Countries and Not Languages For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here's why. |
Search Engine Watch
August 25, 2010
Christian Arno |
SEO for Global Websites: Targeting the Right Search Engine for Your Market Developing search engine optimization tactics that are specific to each country's dominant search engine is just as important as creating language- and culture-specific websites. |
Search Engine Watch
July 15, 2010
Mathieu Burgerhout |
International Link Building -- the Best of the Whole World Solutions for targeting relevant, local link partners on country-specific, multilingual, or international websites. |
Search Engine Watch
May 19, 2010
Andy Atkins-Kruger |
The 10 Fundamental Laws of International Search Marketing A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more. |
T.H.E. Journal
November 1999 |
This Just In... Instant Language 2000 |
Search Engine Watch
March 10, 2011
Guillaume Bouchard |
SEO on a Global Scale: Ranking Internationally Tips for ranking on international versions of Google, a look at worldwide ranking factors, and how to build country-specific sites. |
Search Engine Watch
October 6, 2010
Andy Atkins-Kruger |
Key Steps to Launching a Global Website Content delivery and development, keyword research, and localization -- here's a sampler of SES Chicago, where you'll learn best practices for overcoming these obstacles when rolling out an international website. |
Search Engine Watch
December 2, 2009
Andy Atkins-Kruger |
How Language Affects the Long Tail Every language is different and presents its own challenges. You must be linguistically thorough with your keywords to be successful. |
Search Engine Watch
November 29, 2010
Ray "Catfish" Comstock |
The First Steps to High Rankings in Google The difference for some websites in ranking in the top three for a particular competitive search phrase really isn't about black magic. Really, it's about the study of the user that you're trying to target. |
Search Engine Watch
June 30, 2010
Christian Arno |
Multilingual SEO Essentials: Research Your Keywords A three-pronged approach international search marketers should use when working out your keywords for foreign markets. |
Search Engine Watch
May 28, 2010
John Lee |
Google AdWords Placement Targeting: Tools for Success Tools and strategies for placement targeting that will lead you to greater PPC success. |
ONLINE
May/Jun 2008
Greg R. Notess |
Multilingual Searching: Search Engine Language Tools For savvy searchers, the multiple languages and content from distant countries create new opportunities for finding previously buried information resources. |
New Architect
May 2002
Al Williams |
Taking on The World Is your site ready for internationalization? |
PC Magazine
May 18, 2005
Carol A. Mangis |
Visual Thesaurus 3 A remarkably inventive and interactive way to explore language, Visual Thesaurus was one of our favorite products in 2003. |
AskMen.com
June 26, 2002
Dennis O'Connell |
Top 10 Spoken Languages The ten most widely spoken languages on planet Earth. |
Search Engine Watch
September 30, 2009
Bill Hunt |
Less Common Problems of International SEO Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems. |
Search Engine Watch
August 9, 2010
Ray Comstock |
The Challenges of Measuring SEO Success, Part 2 How personalization, localization, and update frequency have changed search engine optimization; what the new key metrics are in Google Webmaster Tools; and why user experience will continue to grow in importance. |
Search Engine Watch
June 6, 2008
Gregg Stewart |
Winning the Local Search Battle - Part 2 Want to enjoy lower cost-per-sale and offer a better user experience? A highly customized, localized marketing approach is vital to your keyword strategies. |
T.H.E. Journal
May 2005 |
EazySpeak Language Software Designed like a game, this application (available in English and Spanish) from Kutoka Interactive is a practical program for students 12 and up who want to learn a second language. |
Job Journal
July 18, 2004 |
Being Bilingual Translates into More Opportunity English language skills are extremely important. But the ability to be bilingual offers opportunities that never before existed, and those with that extra dexterity are already ahead. |
Search Engine Watch
November 22, 2010
Bas van den Beld |
Rules You Have to Know Before You Can Become an SEO Client Living by these seven rules will help you become a client that search engine optimizers will accept and respect. |
PC Magazine
October 19, 2011
Jill Duffy |
Apple's Siri Shuns 35 Million Americans -- Are You One? Siri carries out simple tasks for you when you speak to it, but only if you're an English speaker in the United States. |
HBS Working Knowledge
October 6, 2014
Christian Camerota |
Why Businesses Need a Language Strategy Organizations that effectively marry language strategy with their global talent management process gain a leg up on the competition, says Tsedal Neeley and Robert Steven Kaplan. |
Search Engine Watch
August 13, 2010
Anne Kennedy |
Why Business Needs to Adapt to Global Search Marketing Foolish and expensive mistakes are made because multinational advertisers fail to accommodate differences among searchers in foreign markets without thinking through what the target customers might actually be doing or seeing on their sites. |
InternetNews
November 11, 2009 |
What's Google Thinking With Go? Does the industry really need another programming language? |
The Motley Fool
January 14, 2004
Selena Maranjian |
Learn a Language, Get a Job Multilingual workers are in demand. |
Search Engine Watch
October 7, 2009
Andy Atkins-Kruger |
How to Choose an International Search Agency A vast majority of international search marketing resourcing decisions made this month will be taken by people who've never had to make such decisions and guidance is offered to aid in the process. |
IndustryWeek
December 14, 2011 |
Meeting the Safety Challenge of a Diverse Workforce A safe workplace requires not only breaking down language barriers but also addressing cultural divides. |
The Motley Fool
March 31, 2011
Anders Bylund |
Netflix Sets Sails for Distant Shores Netflix is looking for support staff members who know Portuguese and Korean. Gee, what could that mean? |
HBS Working Knowledge
March 24, 2014
Michael Blanding |
The Surprising Link Between Language and Corporate Responsibility Research by Christopher Marquis shows that a company's degree of social responsibility is affected by a surprising factor -- the language it uses to communicate. |
Job Journal
April 20, 2008
Julia Hollister |
Multilingual Skills Matter Multilingual talents translate directly into dollars for forward-thinking businesses. |
CRM
April 13, 2012
Ora Solomon |
10 Tips for Adapting Your Web Site for International Customers Why an English-only Web site won't cut it. |
Search Engine Watch
November 11, 2009
Michael Bonfils |
Tiptoeing Your Way Into International Search Marketing With global search growing rapidly, there has never been a better time to expand internationally. |
Search Engine Watch
February 3, 2010
Michael Bonfils |
Top International Search Marketing Failures to Avoid in 2010, Part 2 Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators. |
Search Engine Watch
June 2, 2010
Christian Arno |
Thinking Beyond a Monolingual Audience If you're in the business of selling products or services online, here's how to avoid cutting out more than three-quarters of your potential customers -- non-English speakers. |
InternetNews
January 31, 2008
Stuart J. Johnston |
Microsoft Takes CRM 4 International A month after delivering the English edition of its latest CRM software, Redmond rolls out the first foreign language editions. |
Search Engine Watch
August 12, 2009
Andy Atkins-Kruger |
Translating Keywords Should Never EVER Happen Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can't predict that. |
Search Engine Watch
August 6, 2010
Rob Chant |
Small Business and Search: Where's the Return? Keywords can make or break any search marketing campaign. Here are some important questions you need to answer about your niche before diving in. |
Search Engine Watch
September 23, 2009
Andy Atkins-Kruger |
Do Accents Really Matter in International SEO? Do search engines these days compensate for accented characters automatically? Some argue that all you need to do is directly place the character in HTML and Google will do the work for you. So what's the story? |
Search Engine Watch
October 4, 2010
Ray "Catfish" Comstock |
The Challenges of Measuring SEO Success, Part 3 A deep dive into how businesses should use Webmaster tools search rankings, brand vs. non-brand traffic, and long tail keyword performance to gain actionable strategic insights that drive SEO beyond just understanding performance. |
Searcher
February 2012
Nancy K. Herther |
Feature: Language Translation in the Internet Age - 'my Hovercraft is Full of Eels' Webpages are designed to attract users and to keep them coming back. Along with poor design and typos, issues of unclear messages plague many websites today. |
