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Search Engine Watch February 24, 2009 Mark Jackson	International SEO Challenges and Tips Here are a few challenges that companies with an international Web presence face, and some advice for how to create an optimal Web presence that can do well in international search engines.
Search Engine Watch November 10, 2010 Michael Bonfils	Choosing a Naming Convention for Global Search Marketing The pros and cons of ccTLDs, subdomains, subdirectories, IDNs, and RegionalTLDs in international search.
Search Engine Watch July 15, 2010 Mathieu Burgerhout	International Link Building -- the Best of the Whole World Solutions for targeting relevant, local link partners on country-specific, multilingual, or international websites.
Search Engine Watch September 28, 2009 Ron Jones	International SEO 101, Part 1 International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy.
Search Engine Watch January 6, 2011 Guillaume Bouchard	Using Social Media to Boost Search Rankings Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs.
Entrepreneur December 2008 Gwen Moran	Maximize Your SEO 5 simple secrets can make the most of your search engine rankings.
Search Engine Watch October 26, 2010 Jennifer Van Iderstyne	Incorporating Geo-Targeting into Your Link Building Searchers are getting better all the time at incorporating specific locations into their queries. Ignoring that fact is just fatal. Here are a few simple things you can do to amp up the geo-targeting as you build links.
Search Engine Watch July 6, 2010 Adam Audette	Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 3) A framework for SEO strategy that captures the three primary elements of search engine optimization. The final installment of a three-part series.
Search Engine Watch December 8, 2009 Mark Jackson	Reputation Management: Own the Top 10 Results for your Brand Owning as much real estate in the SERPs as possible for mentions of a brand is a basic, fundamental element of controlling the public perception.
Search Engine Watch September 30, 2009 Bill Hunt	Less Common Problems of International SEO Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems.
Search Engine Watch October 13, 2009 Mark Jackson	Addressing the 'O' in Search Engine Optimization Tips for improving optimization efforts.
Search Engine Watch August 30, 2010 John Greer	SEO, Meet Server. Server, Meet SEO. Servers play an important role in SEO and deserve more attention than they get. Tips on domains, subdomains, international search implications, and redirects.
Search Engine Watch June 10, 2008 Mark Jackson	SEO Competitive Analysis Search engine rankings change regularly, are different on various data centers, and won't generate traffic to the Web site, much less generate leads and sales. Instead, marketers should be focused on reports that mean something, like a competitive SEO analysis.
Search Engine Watch May 9, 2011 Guillaume Bouchard	6 Ways to Socialize Your SEO & Content Strategy Traditional onsite SEO and backlinks are still fundamental. But if you really want to get competitive with your SEO strategy, you need to send search engines the right "social signals" that your site and pages deserve to rank well.
Search Engine Watch April 28, 2010 Michael Bonfils	Targeting by Language or Country: What You Need to Know The benefits and challenges associated with international search targeting tactics.
Search Engine Watch December 1, 2010 Andy Atkins-Kruger	Time for Google to Extend Geographic Targeting in Webmaster Central? Here's what Google should do to make Webmaster Central geo-targeting more useful for non-U.S.-based marketers.
Entrepreneur July 2010 Mikal E. Belicove	The Best Blog Spot Creating a business blog may be a simple part of your online strategy, but how and where to host it?
Search Engine Watch March 17, 2011 Kristine Schachinger	Your Company Sucks! The Online Reputation Management Wars Don't wait until you wake up one day and find that a slanderous site is suddenly ranking for searches on your company or personal name. Here's how to begin protecting yourself.
Search Engine Watch August 28, 2009 Chris Boggs	Common SEO Problems of E-commerce Sites All sites must address technical infrastructure, content and linking strategies. For large e-commerce sites, some problems in these areas are magnified due to the size and complexity of their sites.
Searcher November 2011 Rushton & Funke	The Goodness in the Evil of SEO - Why Search Engine Optimization Matters to Information Professionals Some information professionals view SEO with some reservation or even actual contempt due to the rampant SEO techniques that reduce the quality of search results by driving traffic to sites that take advantage of trending searches rather than useful information.
Search Engine Watch January 30, 2011 Mark Jackson	Search Engine Optimized vs. Search Engine Friendly Websites Having a search engine friendly website structure isn't the same as optimizing a website for search engines. Here's how to make sure your website is actually search engine optimized, as well as friendly.
Search Engine Watch January 19, 2011 Gareth Owen	Social Media Links and SEO -- Spam Ye Not! Social media links have been increasingly making their presence felt in the SERPs. It appears as though the engines (in particular Google) may be responding to an increase in manipulative social activity.
Search Engine Watch April 20, 2010 Eric Enge	4 Things SEOs Should Consider When Creating Content When evaluating your content development strategy, make sure to address on-page search engine optimization, conversion optimization, link worthiness, and social media environments.
Search Engine Watch November 22, 2010 Bas van den Beld	Rules You Have to Know Before You Can Become an SEO Client Living by these seven rules will help you become a client that search engine optimizers will accept and respect.
Search Engine Watch July 7, 2009 Mark Jackson	Top Signs Your Site Isn't Ready for Prime Time, Part 2 We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now let's look the title tag, domain age, and link building to see if your Web site is ready for prime time.
Search Engine Watch August 29, 2008 William Flaiz	There's No Secret Recipe to SEO Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search engine optimization process must be adaptable. Here are some tips for guiding you down the path to SEO success.
Search Engine Watch November 1, 2010 Ray "Catfish" Comstock	The Importance of Localized Content - Local SEO Takes Center Stage How to create content and link connectivity that sends the right signals to the search engines, telling them your site is relevant for users in those geographies.
Search Engine Watch March 2, 2011 Christian Arno	5 Money-Saving Strategies for Localized Websites How microsites, subdomains, duplication, post-edited machine translation, and competing in foreign markets will increase your ROI and save you more money.
Search Engine Watch November 8, 2010 Josh McCoy	Diversifying Your SEO Imagine your site as you would your investment portfolio. Spreading your assets evenly is extremely important to long-term growth.
Search Engine Watch May 1, 2011 Eric Enge	The Role of On-Page SEO Content: Relevance, Not Rankings From an SEO perspective, on-page content is solely about helping establish what search queries your page might be relevant to. Visualizing how the major SEO components fit together.
Entrepreneur March 2009 Amanda C. Kooser	Your Site + SEO = High Search Rankings If search engines can't find you, neither can customers. Build your site right.
Search Engine Watch January 6, 2009 Mark Jackson	There's No Shortcut to Good SEO...Or Is There? If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines.
Search Engine Watch December 29, 2010 Horst Joepen	2010 to 2011; What SEO's Have Seen, Learned And Can Look Forward To A summary of new SEO factors which came into play in 2010 and how they might play out in 2011.
Search Engine Watch September 19, 2008 Gregg Stewart	Getting to Know Local SEO Local SEO is a must for businesses that sell products locally to a specified geographical area. The channels consumers are using to search are changing.
Search Engine Watch November 4, 2008 Mark Jackson	SEO Site Review: Custom Creations, Unlimited The author performs his quarterly SEO site review, and this time the subject promises to implement his recommendations. Like many Web sites, it isn't in bad shape from a SEO perspective, but it is a great example of the importance of the little things.
Search Engine Watch April 20, 2009 Ron Jones	SEO Tools 101, Part 1 Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.
Search Engine Watch July 28, 2010 Gareth Owen	Defining Search Engine Optimization in 2010 Taking the time to identify your market and focusing on how to build relationships with those relevant sites will put you above SEOs who are still focusing on outdated tactics.
Search Engine Watch May 11, 2009 Joshua Palau	Why Settle for Best Practices? Part 2 As a marketer, you can't take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don't assume they're implementing a full-blown search engine optimization strategy.
Search Engine Watch June 22, 2010 Garry Przyklenk	How to Optimize Your Videos for SEO This checklist will help you optimize your YouTube videos and gain top rankings in the SERPs. Also, bonus tips for optimizing hosted videos.
Search Engine Watch September 2, 2008 Mark Jackson	How Much Are You Spending on SEO? SEO deserves its rightful place in every company's marketing budget.
Search Engine Watch August 24, 2010 Gareth Owen	Don't be Afraid of URL Links Monitor and manage the spread of URL vs. keyword rich links across your client's profile. And don't worry if you get really high quality links that only use your client's URL.
Search Engine Watch March 27, 2011 Dave Davies	Improve Your Organic Rankings With Google Places, Part 2 A step-by-step guide to help you better understand how to enter/edit the information for your Places page and send good SEO signals to Google to improve your rankings.
Search Engine Watch March 21, 2011 Josh McCoy	The Slippery Slope of SEO Recent algorithmic updates didn't just hurt the bad guys and clean up the SERPs. Many other sites felt the wrath of Google's tweaks. So, how do you adjust fire and move on from here?
Search Engine Watch September 9, 2010 Peter van der Graaf	How Monitoring Tools Aid in Link Building Ranking monitoring definitely isn't dead. A look at drawbacks of available data, why you should monitor rankings and inlinks, which tools to use, and how to use those tools.
Search Engine Watch January 23, 2009 Chris Boggs	A Linking Strategy Is About More Than Just Quality Content Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone.
Search Engine Watch March 25, 2009 Eric Enge	Choose the Right SEO Project Goals Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Success comes when you can tie your SEO goals to the broader goals of your business.
Search Engine Watch December 2, 2008 Mark Jackson	Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site.
Search Engine Watch August 9, 2010 Ray Comstock	The Challenges of Measuring SEO Success, Part 2 How personalization, localization, and update frequency have changed search engine optimization; what the new key metrics are in Google Webmaster Tools; and why user experience will continue to grow in importance.
Search Engine Watch April 13, 2010 Herndon Hasty	Optimizing for Personalized Search SEO fundamentals, keyword targeting, and click-throughs are more important than ever to rank in Google's personalized search results. Is your site ready?
Search Engine Watch September 23, 2008 Mark Jackson	Who Audits the Auditor? There are some individuals and companies who will provide SEO audits. But some of these folks look at this as an opportunity for them to earn new business or referral checks.