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Search Engine Watch August 12, 2010 Peter van der Graaf	Optimizing Your Existing Links Contacting your link partners can improve your link profile and rankings. Here are some helpful link building strategies, plus some pitfalls you'll want avoid.
Search Engine Watch April 21, 2009 Mark Jackson	Link Building? How About Link Optimization? Without a doubt, one of the toughest things to do is to build link popularity for your Web site.
Search Engine Watch February 21, 2011 Josh McCoy	Big Brands and Bad Linking: How to Avoid Google Penalties The recent hype involving JCPenney's linking scheme penalty may have many wondering if their SEO firm is playing by the rules. Learn how you can avoid punishment from Google.
Search Engine Watch January 23, 2009 Chris Boggs	A Linking Strategy Is About More Than Just Quality Content Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone.
Search Engine Watch January 11, 2011 Kristi Hines	Is Link Relevance as Effective as Anchor Text? Obtaining links from high authority pages will increase your site's authority. Here's how to find pages with strong relevance to the keywords for which you want to rank.
Search Engine Watch November 4, 2010 John Lynch	Deconstructing Link Value Factors Links are the primary driver of domain authority and the key to ranking quality content. An outline of the factors that affect the value of a link.
Search Engine Watch July 7, 2009 Mark Jackson	Top Signs Your Site Isn't Ready for Prime Time, Part 2 We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now let's look the title tag, domain age, and link building to see if your Web site is ready for prime time.
Search Engine Watch March 3, 2009 Carrie Hill	SMB Link Building Without a Dime Link building doesn't have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying what they're doing right.
Search Engine Watch April 28, 2011 Jeremy Bencken	50+ Tools to Automate Your Link Building These backlink analysis and link prospecting tools can help link builders shift their workload to computers as much as humanly possible.
Search Engine Watch November 1, 2010 Ray "Catfish" Comstock	The Importance of Localized Content - Local SEO Takes Center Stage How to create content and link connectivity that sends the right signals to the search engines, telling them your site is relevant for users in those geographies.
Search Engine Watch November 30, 2010 Kristi Hines	4 Ways to Build Links Without Anchor Text Is there such a thing as too much anchor text? Absolutely. Here are some of the benefits of creating a more natural looking link profile.
Search Engine Watch January 27, 2011 Peter van der Graaf	Local Search: Your Address is the New Link A look at some of the changes local search results are bringing to SEO -- especially link building.
Search Engine Watch June 15, 2010 Kristi Hines	Competitor Research - Focusing on Companies, Keywords, and Broken Links Tips on researching keyword advertising competitors, how to convince webmasters to link to your client's site, and some useful tools you can use.
Search Engine Watch August 24, 2010 Gareth Owen	Don't be Afraid of URL Links Monitor and manage the spread of URL vs. keyword rich links across your client's profile. And don't worry if you get really high quality links that only use your client's URL.
Search Engine Watch January 10, 2011 Adam Audette	Quit Obsessing On Anchor Text Already Instead of creating links with exact-match anchor text, work hard to build great, unique content and resources that are real contributions on the web. Provide value that builds links over time based on its own merit.
Search Engine Watch December 30, 2008 Mark Jackson	The Paid Links Debate Rages On Should an ethical SEO recommend paid links to their clients?
Search Engine Watch January 20, 2011 Justilien Gaspard	Alternative Ways to Find Sites for Link Building When trying to build links, you don't have to rely only on organic search for your research. Here are some additional sources.
Search Engine Watch November 11, 2003 Elizabeth Osmeloski	The Art of Advanced Link Building Advanced link building strategies are critical for achieving high rankings in search engines, according to two noted experts and representatives from Google and Teoma.
Search Engine Watch February 20, 2009 Chris Boggs	Be My Valentine: Please Link to Me? Here's a look at how the process of requesting links for your Web site can work, its continued importance, and the strategy behind picking the right sites to ask.
Search Engine Watch July 16, 2010 Nichola Stott	Are We Over-Engineering the Link Graph? Brand versus keyword-rich anchor text: a case study on ranking factors.
Search Engine Watch July 16, 2009 Sage Lewis	Re-Thinking Link Building I've yet to meet anyone who loves to chase down links, and the time involved can become costly. Is passing the task off to interns or outsourcing this important task to India the answer?
Search Engine Watch November 2, 2010 Kristi Hines	Link Building: 3 Strategies for Link Requests Here's what you need to be aware of when contacting webmasters as a representative of the client or as a brand advocate when requesting links.
Search Engine Watch April 22, 2010 John Lynch	Analyzing the 9 Most Common Link Building Strategies A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine.
Search Engine Watch March 18, 2011 Rob Chant	How Small Businesses Can Get a Link from Wikipedia If you want a link from Wikipedia, it will be a hard process. Here's a four-step strategy that will potentially get you that link.
Search Engine Watch March 10, 2011 Guillaume Bouchard	SEO on a Global Scale: Ranking Internationally Tips for ranking on international versions of Google, a look at worldwide ranking factors, and how to build country-specific sites.
Search Engine Watch October 28, 2010 Garrett French	How to Find Safe, Valuable, and Scalable Link Building Opportunities A guide for finding trustworthy links that drive the right traffic to your site.
Search Engine Watch August 31, 2010 Jennifer Van Iderstyne	Re-Thinking Relevance in Link Building What is relevant isn't always instantly apparent. Sometimes we need to expand our definition of what relevance means. Here's how you can stretch it, and even is some cases, create link building relevance.
Search Engine Watch December 2, 2008 Mark Jackson	Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site.
Search Engine Watch April 19, 2011 Jennifer Van Iderstyne	You Are the Ultimate Link Building Tool Killer SEO tools can definitely strengthen a link building campaign and help with data collection, organization, and presentation. Ultimately, though, these tools are nothing without the minds and hands controlling them.
Search Engine Watch July 23, 2009 Justilien Gaspard	Link Marketing Opportunities in Your Backyard You may have spent a lot of time looking far and wide for links to your Web site. But are you overlooking opportunities in your home town?
Search Engine Watch February 1, 2011 Garrett French	The New School of Link Prospecting Keyword Research (+4 Tools & 2 Tips) Tools, tips, and resources for keyword research to build a deep, comprehensive list of link prospects.
Search Engine Watch September 1, 2010 Jeremy Bencken	6 Metrics You Need to Manage Link Building You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything.
Search Engine Watch August 13, 2010 Nichola Stott	Internal Link Housekeeping To get the best from your internal link strategy, it's a good idea to perform regular housekeeping checks looking at these three areas.
Entrepreneur September 2006 Amanda Kooser	Think Links The road to link popularity.
Search Engine Watch June 9, 2004 Jarboe & O'Donnell	The Art and Science of an Effective Link Building Campaign A group of experts at the Search Engine Strategies 2004 Conference offers answers to ethical and strategic link-building and search technology questions.
Search Engine Watch January 9, 2011 Eric Enge	6 Ways to Sculpt Your Site's Link Equity Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity to help pages rank for particular search queries.
Search Engine Watch June 17, 2010 Peter van der Graaf	SEO & Link Building: The Domain Authority Factor Tips on how to gain authority, use it to your own benefit, and avoid Google penalties.
Search Engine Watch April 7, 2009 Mark Jackson	Don't Overlook Local Search Opportunities With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO?
Search Engine Watch July 27, 2010 Eric Enge	12 Ways Your SEO Mileage May Vary If you've spent time analyzing search results for a variety of queries, you've likely seen results you can't easily explain. Here's why this happens.
Search Engine Watch July 22, 2008 Carrie Hill	Why Links are Like Shoes The man with no links cried until he met the man with no SEO. This week you'll find out why all SEOs should want to be the Zappos of link building.
Search Engine Watch September 22, 2010 Gareth Owen	Improve Your Rankings by Removing Links SEOs and agencies need to consider not just how to build quality links for clients, but how to actively manage the link profile and ensure that the right links are being built.
Search Engine Watch May 12, 2010 Peter van der Graaf	Viral Link Building: Build Links Quickly If your website needs a huge boost in links on a specific topic, viral link building might be the solution you're looking for.
Search Engine Watch February 2, 2009 Ron Jones	Link Building 101, Part 1 The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards?
Search Engine Watch June 9, 2009 Mark Jackson	Are PPC Ads Now Counting in Google Organic Backlinks? In the past, I've said there's no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid search really can affect organic search.
Search Engine Watch July 15, 2010 Mathieu Burgerhout	International Link Building -- the Best of the Whole World Solutions for targeting relevant, local link partners on country-specific, multilingual, or international websites.
Search Engine Watch February 27, 2011 Mark Jackson	The Difference Between Black Hat SEO and Bad SEO The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and try to win links the "white hat" way.
Search Engine Watch July 27, 2009 Ron Jones	Link Building Tactics 101, Part 1 Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results.
Search Engine Watch May 27, 2008 Mark Jackson	It Pays to Link Consistently You have control over the internal links on your site, so be sure you're taking advantage of that when creating them. Taking a look at your Web site's consistency in internal linking and the use of your domain name can make a big difference in your site's organic search engine rankings.
Search Engine Watch September 10, 2009 Sage Lewis	Links Top List of Search Engine Ranking Factors In a recent survey of industry experts, four of the top five search engine ranking factors were link-related. Links may not always be the most important ranking factor, but today, it appears they are the dominating force.
Search Engine Watch September 12, 2008 William Flaiz	Would You Endorse this Web Site? Think of link building as running for president of your SERPs. The candidate is your Web site, and you need all the support you can muster to get there. The right connections can provide the bump you need, and the wrong connections can prove calamitous.