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ONLINE
Sep/Oct 2008
Pressley & McCallum |
Putting the Library in Wikipedia Few online resources provoke as much controversy in the library community as Wikipedia.   |
Search Engine Watch
July 14, 2009
Eric Enge |
Should You Still Use Nofollow? Recent changes in the processing of the nofollow attribute have caused consternation and concern among many publishers. How should you adapt your on-page SEO strategy? |
Search Engine Watch
February 21, 2011
Josh McCoy |
Big Brands and Bad Linking: How to Avoid Google Penalties The recent hype involving JCPenney's linking scheme penalty may have many wondering if their SEO firm is playing by the rules. Learn how you can avoid punishment from Google. |
Search Engine Watch
November 4, 2010
John Lynch |
Deconstructing Link Value Factors Links are the primary driver of domain authority and the key to ranking quality content. An outline of the factors that affect the value of a link. |
Search Engine Watch
January 9, 2011
Eric Enge |
6 Ways to Sculpt Your Site's Link Equity Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity to help pages rank for particular search queries. |
Search Engine Watch
October 13, 2005
Chris Sherman |
Mapping Places in Wikipedia Wikipedia is a high quality online source of information, but does not do a good job displaying images or maps. Placeopedia attempts to fill that gap by mapping Wikipedia location entries on Google maps. |
Search Engine Watch
August 12, 2010
Peter van der Graaf |
Optimizing Your Existing Links Contacting your link partners can improve your link profile and rankings. Here are some helpful link building strategies, plus some pitfalls you'll want avoid. |
Search Engine Watch
October 28, 2010
Garrett French |
How to Find Safe, Valuable, and Scalable Link Building Opportunities A guide for finding trustworthy links that drive the right traffic to your site. |
Search Engine Watch
January 23, 2009
Chris Boggs |
A Linking Strategy Is About More Than Just Quality Content Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. |
Search Engine Watch
July 22, 2008
Carrie Hill |
Why Links are Like Shoes The man with no links cried until he met the man with no SEO. This week you'll find out why all SEOs should want to be the Zappos of link building. |
Search Engine Watch
December 30, 2008
Mark Jackson |
The Paid Links Debate Rages On Should an ethical SEO recommend paid links to their clients? |
D-Lib
May/Jun 2007
Lally & Dunford |
Using Wikipedia to Extend Digital Collections Web 2.0 technologies offer librarians a great opportunity to enhance the authority of resources that students use on a daily basis, and to push their knowledge and expertise beyond the traditional boundaries of the library. |
Search Engine Watch
September 1, 2010
Jeremy Bencken |
6 Metrics You Need to Manage Link Building You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything. |
Search Engine Watch
January 6, 2011
Guillaume Bouchard |
Using Social Media to Boost Search Rankings Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs. |
Search Engine Watch
November 2, 2010
Kristi Hines |
Link Building: 3 Strategies for Link Requests Here's what you need to be aware of when contacting webmasters as a representative of the client or as a brand advocate when requesting links. |
HBS Working Knowledge
July 23, 2007
Sean Silverthorne |
HBS Cases: How Wikipedia Works (or Doesn't) Harvard Business School professors conduct a case study on how online cultures are made and maintained, the power of self-policing organizations, the question of whether the service is drifting from its core principles, and whether a Wikipedia-like concept can work in a business setting. |
Search Engine Watch
November 11, 2003
Elizabeth Osmeloski |
The Art of Advanced Link Building Advanced link building strategies are critical for achieving high rankings in search engines, according to two noted experts and representatives from Google and Teoma. |
Search Engine Watch
March 22, 2005
Mary Ellen Bates |
Just the Facts, Please While the major search engines continue to dabble with shortcuts to reference sources, Wikipedia and Answers.com have quietly evolved into two of the most comprehensive online search resources for quick, free and reliable ready reference information. |
Search Engine Watch
April 22, 2010
John Lynch |
Analyzing the 9 Most Common Link Building Strategies A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine. |
Search Engine Watch
July 23, 2009
Justilien Gaspard |
Link Marketing Opportunities in Your Backyard You may have spent a lot of time looking far and wide for links to your Web site. But are you overlooking opportunities in your home town? |
Search Engine Watch
October 26, 2010
Jennifer Van Iderstyne |
Incorporating Geo-Targeting into Your Link Building Searchers are getting better all the time at incorporating specific locations into their queries. Ignoring that fact is just fatal. Here are a few simple things you can do to amp up the geo-targeting as you build links. |
Search Engine Watch
February 2, 2009
Ron Jones |
Link Building 101, Part 1 The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards? |
ONLINE
Mar/Apr 2008
William Badke |
What to Do With Wikipedia Often banned by professors, panned by traditional reference book publishers, and embraced by just about everyone else, Wikipedia marches on like a great beast, growing larger and more commanding every day. |
Search Engine Watch
August 13, 2010
Nichola Stott |
Internal Link Housekeeping To get the best from your internal link strategy, it's a good idea to perform regular housekeeping checks looking at these three areas. |
Entrepreneur
January 2008
Jennifer Lonoff Schiff |
New Entry Your company's arrived. Now let everyone know by getting on Wikipedia. |
Search Engine Watch
October 17, 2008
Frank Watson |
Google's New Tools for Site Link Strengthening Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience. These new tools will assist site owners and SEOs with a quick way to improve a site's overall impact on search results. |
Pharmaceutical Executive
April 10, 2014
Peter Houston |
Fixing Wikipedia Will Pharma join a growing effort to make the world's leading online health information resource more relevant to providers and safer for patients? |
Search Engine Watch
November 23, 2010
Jennifer Van Iderstyne |
The Redeeming Qualities of Links with a Bad Reputation Backlink rejects, such as nofollows, blog comments, and reciprocal links, have earned their bad reputations by being mostly garbage. But that doesn't make them entirely beyond salvation. |
Search Engine Watch
November 24, 2009
Mark Jackson |
Natural Link Building Practices Don't take chances buying links. Make these safe, proven link building tactics part of your search engine optimization strategy. |
Search Engine Watch
July 21, 2009
Mark Jackson |
Brand Promotion Online -- Signals for Today's SEO Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn't so much that Google only wants to rank big brands. But they do like all of the signals that these big brands carry. |
Search Engine Watch
February 3, 2011
Jeremy Bencken |
Fixing the Web's Lost Content: An 8 Step Guide for Link Builders This strategy takes an extreme approach to designing an entire campaign around creating content curators want to link to -- it's a safe bet they want to fix their dead links. Here's how to do it. |
InternetNews
December 7, 2005
Erin Joyce |
Wikipedia And The Truth Troops The community-driven, Internet encyclopedia, Wikipedia, needs to do more than check anonymous editors at the site's door. |
Search Engine Watch
June 3, 2009
Kevin Newcomb |
Google Changes Course on Nofollow Google used to advise SEOs that using the nofollow attribute on internal links could help save PageRank for more important pages. Now Matt Cutts has said that's no longer the case. |
Fast Company
March 15, 2007 |
The Tangled Relationship Between Jimbo Wales and Google Wikipedia depends on the search results from Google to succeed. But, how? |
Searcher
March 2006
Paula Berinstein |
Wikipedia and Britannica: The Kid's All Right (And So's the Old Man) Can the public concoct and maintain a free, authoritative encyclopedia that's unbiased, complete, and reliable? |
Search Engine Watch
June 9, 2004
Jarboe & O'Donnell |
The Art and Science of an Effective Link Building Campaign A group of experts at the Search Engine Strategies 2004 Conference offers answers to ethical and strategic link-building and search technology questions. |
Search Engine Watch
August 10, 2010
Kristi Hines |
7 Things to Watch Out for When Link Building What you should lookout for or check in advance before trying to get a link on a particular page or website. These seven things will save you time, effort, and money. |
Search Engine Watch
January 10, 2011
Adam Audette |
Quit Obsessing On Anchor Text Already Instead of creating links with exact-match anchor text, work hard to build great, unique content and resources that are real contributions on the web. Provide value that builds links over time based on its own merit. |
Information Today
July 16, 2015 |
EBSCO Health Gives Wikipedia Access to Its Clinical Reference Solution Up to 300 Wikipedia editors who meet the qualifications set out by this partnership will get free accounts for DynaMed Plus. |
Search Engine Watch
July 13, 2010
Kristi Hines |
Win the Best High Volume Links Some tips for getting the best of your client's competitors' links for higher volume while still sticking to your principles of better link quality. |
Search Engine Watch
July 13, 2010
Eric Enge |
The Death of Natural Linking Social media will become a big ranking factor. The next question for SEOs to answer: how do you balance your investment in link building with your investment in social media? |
Search Engine Watch
October 8, 2009
Sage Lewis |
Paid Links: Seller and Buyer Beware! Don't let your site drop out of search results. Here's how. |
Search Engine Watch
January 8, 2009
Justilien Gaspard |
Don't Overlook These Link Building Opportunities With each passing year, link development becomes increasingly difficult. Yet we sometimes tend to overlook good link opportunities that are right under our noses. |
Search Engine Watch
September 12, 2008
William Flaiz |
Would You Endorse this Web Site? Think of link building as running for president of your SERPs. The candidate is your Web site, and you need all the support you can muster to get there. The right connections can provide the bump you need, and the wrong connections can prove calamitous. |
D-Lib
Mar/Apr 2013
Michael Szajewski |
Using Wikipedia to Enhance the Visibility of Digitized Archival Assets This case study examines the use of Wikipedia by the Ball State University Libraries as an opportunity to raise the visibility of digitized historic sheet music assets made available in the university's Digital Media Repository. |
Search Engine Watch
March 26, 2009
Sage Lewis |
My Thoughts on Promo Outcomes Asking people to give feedback about your product or service is great on many levels. It builds relationships and provides incredibly valuable information. |
Search Engine Watch
May 8, 2008
Sage Lewis |
Giving Links Away There are a few ways of controlling what pages of your site share their link love. PageRank "sculpting" and siloing are two methods that use the "nofollow" attribute to control which links are counted in search engine ranking algorithms. |
Search Engine Watch
June 17, 2010
Peter van der Graaf |
SEO & Link Building: The Domain Authority Factor Tips on how to gain authority, use it to your own benefit, and avoid Google penalties. |
Search Engine Watch
January 17, 2007
Eric Enge |
An Introduction to SEO Best Practices Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans. |
Search Engine Watch
April 28, 2011
Jeremy Bencken |
50+ Tools to Automate Your Link Building These backlink analysis and link prospecting tools can help link builders shift their workload to computers as much as humanly possible. |
