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Search Engine Watch May 8, 2008 Sage Lewis |
Giving Links Away There are a few ways of controlling what pages of your site share their link love. PageRank "sculpting" and siloing are two methods that use the "nofollow" attribute to control which links are counted in search engine ranking algorithms. |
Search Engine Watch July 14, 2009 Eric Enge |
Should You Still Use Nofollow? Recent changes in the processing of the nofollow attribute have caused consternation and concern among many publishers. How should you adapt your on-page SEO strategy? |
Search Engine Watch June 3, 2009 Kevin Newcomb |
Google Changes Course on Nofollow Google used to advise SEOs that using the nofollow attribute on internal links could help save PageRank for more important pages. Now Matt Cutts has said that's no longer the case. |
Search Engine Watch November 4, 2010 John Lynch |
Deconstructing Link Value Factors Links are the primary driver of domain authority and the key to ranking quality content. An outline of the factors that affect the value of a link. |
Search Engine Watch August 10, 2010 Kristi Hines |
7 Things to Watch Out for When Link Building What you should lookout for or check in advance before trying to get a link on a particular page or website. These seven things will save you time, effort, and money. |
Search Engine Watch August 12, 2010 Peter van der Graaf |
Optimizing Your Existing Links Contacting your link partners can improve your link profile and rankings. Here are some helpful link building strategies, plus some pitfalls you'll want avoid. |
Search Engine Watch June 17, 2009 Kevin Newcomb |
Following the Nofollow Kerfuffle Matt Cutts says Google changed its handling of nofollow last year, but no one noticed. Can that really be what happened? |
Search Engine Watch January 9, 2011 Eric Enge |
6 Ways to Sculpt Your Site's Link Equity Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity to help pages rank for particular search queries. |
Search Engine Watch February 2, 2009 Ron Jones |
Link Building 101, Part 1 The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards? |
Search Engine Watch December 1, 2009 Eric Enge |
Four New Signals in Search Search engines are trying to improve search quality by looking at signals such as load time, click data, Web references, and social media. |
Search Engine Watch February 21, 2011 Josh McCoy |
Big Brands and Bad Linking: How to Avoid Google Penalties The recent hype involving JCPenney's linking scheme penalty may have many wondering if their SEO firm is playing by the rules. Learn how you can avoid punishment from Google. |
Search Engine Watch July 13, 2010 Eric Enge |
The Death of Natural Linking Social media will become a big ranking factor. The next question for SEOs to answer: how do you balance your investment in link building with your investment in social media? |
Search Engine Watch August 28, 2008 Sage Lewis |
Get Links Now: Make a Difference, Make Connections Want to solve the link building riddle? Stop thinking about money and start thinking about something bigger. Getting outside of your own little world can expand your horizons, as well as your link portfolio. |
Search Engine Watch January 8, 2009 Justilien Gaspard |
Don't Overlook These Link Building Opportunities With each passing year, link development becomes increasingly difficult. Yet we sometimes tend to overlook good link opportunities that are right under our noses. |
Search Engine Watch July 31, 2008 Sage Lewis |
Link Building: Understand Where You Are To Know Where You're Going In link building, if you don't know where you're going, you'll probably end up someplace else. |
Search Engine Watch March 8, 2011 Kristi Hines |
Google Panda Update: Say Goodbye to Low-Quality Link Building What does the recent news of Google penalties and recent algorithm updates mean for your link building strategies? Advice on how you can determine valuable backlink opportunities. |
Search Engine Watch March 3, 2009 Carrie Hill |
SMB Link Building Without a Dime Link building doesn't have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying what they're doing right. |
Search Engine Watch March 26, 2009 Sage Lewis |
My Thoughts on Promo Outcomes Asking people to give feedback about your product or service is great on many levels. It builds relationships and provides incredibly valuable information. |
Search Engine Watch July 30, 2008 Eric Enge |
Google vs. Yahoo on Paid Links Google created a firestorm in the industry with its Paid Links directive. So where does Yahoo stand in the Paid Links debate? |
Search Engine Watch April 22, 2010 John Lynch |
Analyzing the 9 Most Common Link Building Strategies A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine. |
Entrepreneur September 2006 Amanda Kooser |
Think Links The road to link popularity. |
Search Engine Watch April 21, 2009 Mark Jackson |
Link Building? How About Link Optimization? Without a doubt, one of the toughest things to do is to build link popularity for your Web site. |
Search Engine Watch December 7, 2003 Danny Sullivan |
What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change. |
Search Engine Watch January 27, 2011 Peter van der Graaf |
Local Search: Your Address is the New Link A look at some of the changes local search results are bringing to SEO -- especially link building. |
Search Engine Watch November 23, 2010 Jennifer Van Iderstyne |
The Redeeming Qualities of Links with a Bad Reputation Backlink rejects, such as nofollows, blog comments, and reciprocal links, have earned their bad reputations by being mostly garbage. But that doesn't make them entirely beyond salvation. |
Search Engine Watch July 13, 2010 Kristi Hines |
Win the Best High Volume Links Some tips for getting the best of your client's competitors' links for higher volume while still sticking to your principles of better link quality. |
Search Engine Watch April 15, 2011 Rob Chant |
Introduction to Google PageRank: Myths & Facts Clearing up the confusion about what Google's PageRank algorithm is, how it works, how important it is, and how we can use data based on it. |
Search Engine Watch October 29, 2010 Rob Chant |
Preparing Your Small Business Site For SEO A starter guide for small business owners who are launching a brand new site and approaching search engine optimization for the first time. |
Search Engine Watch December 17, 2009 Sage Lewis |
Link Building Basics: 3 Great Tips Debra Mastaler's session as Search Engine Strategies Chicago was jam-packed with great tips, tools, and concepts. Here are some of the highlights. |
Search Engine Watch September 10, 2009 Sage Lewis |
Links Top List of Search Engine Ranking Factors In a recent survey of industry experts, four of the top five search engine ranking factors were link-related. Links may not always be the most important ranking factor, but today, it appears they are the dominating force. |
Search Engine Watch November 11, 2003 Elizabeth Osmeloski |
The Art of Advanced Link Building Advanced link building strategies are critical for achieving high rankings in search engines, according to two noted experts and representatives from Google and Teoma. |
Search Engine Watch February 9, 2011 Simon Heseltine |
Is Syndication Killing Your Rankings? An 8 Point SEO Inspection Syndicating stories can get more people reading your content, but it can also result in other sites ranking higher in the SERPs for your content. Follow these steps to make sure you aren't giving search engines mixed signals. |
Search Engine Watch March 27, 2011 Peter van der Graaf |
Old Black Hat SEO Tricks Still Work This article is all about unethical SEO. Hopefully you don't have any practical use for it. Search Engine Watch assumes no responsibility when you end up being banned from Google! |
Search Engine Watch February 15, 2010 John Greer |
Mastering Google Webmaster Central From site verification and crawl errors to newer tools and features, Google Webmaster Central is critical to the success of search engine optimization campaigns and keeping ahead of the competition. |
Search Engine Watch July 30, 2009 Sage Lewis |
Re-Thinking Link Building Commentary Readers respond to Sage's last column, where he urged them to change the way they think about link building. |
Technology Research News July 27, 2005 |
Internet Structure Search engines find content via spiders that go through the pages on a Web site by following the links among pages. Here is an overview of how search engines handle queries on the Internet. |
Search Engine Watch February 6, 2001 Danny Sullivan |
Bush's Dubious Victory At Google For the past three months, if you did a search on Google for a particularly insulting phrase -- think dumb Oedipus -- the top result was to the official George W. Bush campaign store. How on earth did this happen? |
Search Engine Watch July 27, 2010 Eric Enge |
12 Ways Your SEO Mileage May Vary If you've spent time analyzing search results for a variety of queries, you've likely seen results you can't easily explain. Here's why this happens. |
Search Engine Watch December 30, 2008 Mark Jackson |
The Paid Links Debate Rages On Should an ethical SEO recommend paid links to their clients? |
Entrepreneur September 2005 Catherine Seda |
The Missing Link? Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers. |
Search Engine Watch December 2, 2008 Mark Jackson |
Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site. |
Search Engine Watch May 15, 2008 Justilien Gaspard |
Keeping SEO Staff Motivated and Driven With the proper incentives, you can keep your link marketers productive and driven while reducing staff turnover. Talented link developers are hard to find -- you want to retain them as long as possible. |
Search Engine Watch May 20, 2009 Eric Enge |
Before You Start Link Building Link building is not something you should launch into without doing some planning. You need to think through the overall plan, because doing so will help you obtain significantly better results. |
Search Engine Watch February 27, 2011 Mark Jackson |
The Difference Between Black Hat SEO and Bad SEO The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and try to win links the "white hat" way. |
Search Engine Watch March 18, 2011 Rob Chant |
How Small Businesses Can Get a Link from Wikipedia If you want a link from Wikipedia, it will be a hard process. Here's a four-step strategy that will potentially get you that link. |
Search Engine Watch June 8, 2010 Jennifer Van Iderstyne |
Build Links Without a Computer If you have a quality website with link-worthy content, here are four ways you can gain links offline. |
Search Engine Watch July 7, 2009 Mark Jackson |
Top Signs Your Site Isn't Ready for Prime Time, Part 2 We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now let's look the title tag, domain age, and link building to see if your Web site is ready for prime time. |
InternetNews January 19, 2005 Susan Kuchinskas |
Search Leaders, Bloggers Band to Fight Comment Spam Industry group says it will support Google's 'no-follow' tag that tells search engine spiders to lay off links. |
Search Engine Watch September 1, 2010 Jeremy Bencken |
6 Metrics You Need to Manage Link Building You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything. |
Search Engine Watch April 28, 2011 Jeremy Bencken |
50+ Tools to Automate Your Link Building These backlink analysis and link prospecting tools can help link builders shift their workload to computers as much as humanly possible. |