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Search Engine Watch
June 17, 2010
Peter van der Graaf |
SEO & Link Building: The Domain Authority Factor Tips on how to gain authority, use it to your own benefit, and avoid Google penalties.   |
Search Engine Watch
January 27, 2011
Peter van der Graaf |
Local Search: Your Address is the New Link A look at some of the changes local search results are bringing to SEO -- especially link building. |
Search Engine Watch
August 12, 2010
Peter van der Graaf |
Optimizing Your Existing Links Contacting your link partners can improve your link profile and rankings. Here are some helpful link building strategies, plus some pitfalls you'll want avoid. |
Search Engine Watch
August 24, 2010
Gareth Owen |
Don't be Afraid of URL Links Monitor and manage the spread of URL vs. keyword rich links across your client's profile. And don't worry if you get really high quality links that only use your client's URL. |
Search Engine Watch
February 21, 2011
Josh McCoy |
Big Brands and Bad Linking: How to Avoid Google Penalties The recent hype involving JCPenney's linking scheme penalty may have many wondering if their SEO firm is playing by the rules. Learn how you can avoid punishment from Google. |
Search Engine Watch
February 27, 2011
Mark Jackson |
The Difference Between Black Hat SEO and Bad SEO The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and try to win links the "white hat" way. |
Search Engine Watch
September 9, 2010
Peter van der Graaf |
How Monitoring Tools Aid in Link Building Ranking monitoring definitely isn't dead. A look at drawbacks of available data, why you should monitor rankings and inlinks, which tools to use, and how to use those tools. |
Search Engine Watch
April 22, 2010
John Lynch |
Analyzing the 9 Most Common Link Building Strategies A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine. |
Search Engine Watch
September 1, 2010
Jeremy Bencken |
6 Metrics You Need to Manage Link Building You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything. |
Search Engine Watch
June 2, 2009
Eric Enge |
SEO Challenges of Restructuring a Site It's one thing to make simple changes, where a page on the new site corresponds exactly to every page on your old site. But it's much tougher when you're making more fundamental changes to the layout, organization, and content of your site. |
Search Engine Watch
November 2, 2010
Kristi Hines |
Link Building: 3 Strategies for Link Requests Here's what you need to be aware of when contacting webmasters as a representative of the client or as a brand advocate when requesting links. |
Search Engine Watch
December 30, 2008
Mark Jackson |
The Paid Links Debate Rages On Should an ethical SEO recommend paid links to their clients? |
Search Engine Watch
November 4, 2010
John Lynch |
Deconstructing Link Value Factors Links are the primary driver of domain authority and the key to ranking quality content. An outline of the factors that affect the value of a link. |
Search Engine Watch
July 6, 2010
Adam Audette |
Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 3) A framework for SEO strategy that captures the three primary elements of search engine optimization. The final installment of a three-part series. |
Search Engine Watch
January 10, 2011
Adam Audette |
Quit Obsessing On Anchor Text Already Instead of creating links with exact-match anchor text, work hard to build great, unique content and resources that are real contributions on the web. Provide value that builds links over time based on its own merit. |
Search Engine Watch
April 15, 2011
Rob Chant |
Introduction to Google PageRank: Myths & Facts Clearing up the confusion about what Google's PageRank algorithm is, how it works, how important it is, and how we can use data based on it. |
Search Engine Watch
July 27, 2010
Eric Enge |
12 Ways Your SEO Mileage May Vary If you've spent time analyzing search results for a variety of queries, you've likely seen results you can't easily explain. Here's why this happens. |
Search Engine Watch
February 2, 2009
Ron Jones |
Link Building 101, Part 1 The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards? |
Search Engine Watch
July 7, 2009
Mark Jackson |
Top Signs Your Site Isn't Ready for Prime Time, Part 2 We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now let's look the title tag, domain age, and link building to see if your Web site is ready for prime time. |
Search Engine Watch
March 14, 2011
Gary-Adam Shannon |
2 Ways to Protect Your Site From SEO Attacks How would you protect your websites if a competitor targeted you? These simple steps can help protect your brand in the future. |
Search Engine Watch
January 9, 2011
Eric Enge |
6 Ways to Sculpt Your Site's Link Equity Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity to help pages rank for particular search queries. |
Search Engine Watch
September 24, 2008
Eric Enge |
Use Care When Choosing an SEO Agency It's important to beware of instant SEO experts who know a few things about what's going on, but don't get the whole picture. Don't hire an SEO or begin SEO work on your own without validating that it's the right course of action. |
Search Engine Watch
December 2, 2008
Mark Jackson |
Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site. |
Search Engine Watch
January 6, 2009
Mark Jackson |
There's No Shortcut to Good SEO...Or Is There? If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines. |
Search Engine Watch
November 8, 2010
Josh McCoy |
Diversifying Your SEO Imagine your site as you would your investment portfolio. Spreading your assets evenly is extremely important to long-term growth. |
Search Engine Watch
April 6, 2011
Simon Heseltine |
The SEO Industry Needs Some Reputation Management Scammers and spammers have helped turn SEO from a three-letter acronym into a four-letter word. It's time to clear the good name of SEO and convince the public that SEO isn't all dirty schemes cooked up by crooks and liars. |
Search Engine Watch
September 9, 2010
John Lynch |
Creating an Effective Keyword Portfolio Means Understanding the Search Landscape This quick guide will give webmasters and SEMs the power and ability to understand the likelihood of ranking for a keyword using a competitive analysis. |
Search Engine Watch
May 1, 2011
Eric Enge |
The Role of On-Page SEO Content: Relevance, Not Rankings From an SEO perspective, on-page content is solely about helping establish what search queries your page might be relevant to. Visualizing how the major SEO components fit together. |
Search Engine Watch
November 1, 2010
Ray "Catfish" Comstock |
The Importance of Localized Content - Local SEO Takes Center Stage How to create content and link connectivity that sends the right signals to the search engines, telling them your site is relevant for users in those geographies. |
Search Engine Watch
July 14, 2009
Eric Enge |
Should You Still Use Nofollow? Recent changes in the processing of the nofollow attribute have caused consternation and concern among many publishers. How should you adapt your on-page SEO strategy? |
Search Engine Watch
March 21, 2011
Josh McCoy |
The Slippery Slope of SEO Recent algorithmic updates didn't just hurt the bad guys and clean up the SERPs. Many other sites felt the wrath of Google's tweaks. So, how do you adjust fire and move on from here? |
Search Engine Watch
October 8, 2009
Sage Lewis |
Paid Links: Seller and Buyer Beware! Don't let your site drop out of search results. Here's how. |
Search Engine Watch
September 22, 2010
Gareth Owen |
Improve Your Rankings by Removing Links SEOs and agencies need to consider not just how to build quality links for clients, but how to actively manage the link profile and ensure that the right links are being built. |
Search Engine Watch
August 3, 2005
Marcela De Vivo |
Coping with Search Engine Penalties Search engine penalties are present and pervasive, and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue. |
Search Engine Watch
January 30, 2011
Mark Jackson |
Search Engine Optimized vs. Search Engine Friendly Websites Having a search engine friendly website structure isn't the same as optimizing a website for search engines. Here's how to make sure your website is actually search engine optimized, as well as friendly. |
Search Engine Watch
January 29, 2008
William Leake |
Using SEO for Reputation Management SEO has a pivotal role in reputation management, as it can push down negative results and enhance positives in search results. |
Search Engine Watch
August 10, 2010
Kristi Hines |
7 Things to Watch Out for When Link Building What you should lookout for or check in advance before trying to get a link on a particular page or website. These seven things will save you time, effort, and money. |
Search Engine Watch
August 19, 2008
Mark Jackson |
Search Engine Optimization: Back To Basics There just isn't enough time in the day for you to do everything, so here are a few ideas for SEO basics that you can look at in a short amount of time, that can lead to improved organic search ranking. |
Search Engine Watch
October 29, 2010
Rob Chant |
Preparing Your Small Business Site For SEO A starter guide for small business owners who are launching a brand new site and approaching search engine optimization for the first time. |
Search Engine Watch
June 18, 2008
Eric Enge |
4 SEO Tips for Higher Search Rankings Search engine optimization is tough, and the rules for ranking vary from site to site. Authority, domain age, penalty factors, and freshness all play an important role in your Web site's ranking. Is your site ready for greatness? |
Search Engine Watch
July 28, 2010
Gareth Owen |
Defining Search Engine Optimization in 2010 Taking the time to identify your market and focusing on how to build relationships with those relevant sites will put you above SEOs who are still focusing on outdated tactics. |
Search Engine Watch
November 4, 2010
Peter van der Graaf |
10 Things I Hate About Google! Lately, Google has shifted its focus from what's best to users to what's best for Google. Where Google is failing on data collection, privacy, SEO, spam, and more. |
Entrepreneur
December 2008
Gwen Moran |
Maximize Your SEO 5 simple secrets can make the most of your search engine rankings. |
Search Engine Watch
October 19, 2010
Eric Enge |
5 Website Changes That Will Hurt Your SEO Significant modifications to your website can impact your short-term SEO efforts. Here's how to properly handle changes to the domain, URL structure, content, Whois record, and theme. |
Search Engine Watch
January 11, 2011
Kristi Hines |
Is Link Relevance as Effective as Anchor Text? Obtaining links from high authority pages will increase your site's authority. Here's how to find pages with strong relevance to the keywords for which you want to rank. |
Search Engine Watch
February 22, 2011
Erez Barak |
Search + Social: A Growing Relationship Make sure you're tracking, measuring, and analyzing three key indicators in real time: SEO, social, and business. |
Search Engine Watch
April 20, 2010
Eric Enge |
4 Things SEOs Should Consider When Creating Content When evaluating your content development strategy, make sure to address on-page search engine optimization, conversion optimization, link worthiness, and social media environments. |
Search Engine Watch
February 9, 2011
Simon Heseltine |
Is Syndication Killing Your Rankings? An 8 Point SEO Inspection Syndicating stories can get more people reading your content, but it can also result in other sites ranking higher in the SERPs for your content. Follow these steps to make sure you aren't giving search engines mixed signals. |
Search Engine Watch
September 30, 2008
Mark Jackson |
Tin Foil Hat? I Have Mine On When Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive? |
Search Engine Watch
January 23, 2009
Chris Boggs |
A Linking Strategy Is About More Than Just Quality Content Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. |
