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Search Engine Watch June 17, 2009 Kevin Newcomb	Following the Nofollow Kerfuffle Matt Cutts says Google changed its handling of nofollow last year, but no one noticed. Can that really be what happened?
Search Engine Watch July 14, 2009 Eric Enge	Should You Still Use Nofollow? Recent changes in the processing of the nofollow attribute have caused consternation and concern among many publishers. How should you adapt your on-page SEO strategy?
Search Engine Watch January 9, 2011 Eric Enge	6 Ways to Sculpt Your Site's Link Equity Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity to help pages rank for particular search queries.
Search Engine Watch October 8, 2009 Sage Lewis	Paid Links: Seller and Buyer Beware! Don't let your site drop out of search results. Here's how.
Search Engine Watch May 8, 2008 Sage Lewis	Giving Links Away There are a few ways of controlling what pages of your site share their link love. PageRank "sculpting" and siloing are two methods that use the "nofollow" attribute to control which links are counted in search engine ranking algorithms.
Search Engine Watch April 15, 2011 Rob Chant	Introduction to Google PageRank: Myths & Facts Clearing up the confusion about what Google's PageRank algorithm is, how it works, how important it is, and how we can use data based on it.
Search Engine Watch November 4, 2010 John Lynch	Deconstructing Link Value Factors Links are the primary driver of domain authority and the key to ranking quality content. An outline of the factors that affect the value of a link.
Search Engine Watch December 1, 2009 Eric Enge	Four New Signals in Search Search engines are trying to improve search quality by looking at signals such as load time, click data, Web references, and social media.
Search Engine Watch March 26, 2009 Sage Lewis	My Thoughts on Promo Outcomes Asking people to give feedback about your product or service is great on many levels. It builds relationships and provides incredibly valuable information.
Search Engine Watch October 17, 2008 Frank Watson	Google's New Tools for Site Link Strengthening Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience. These new tools will assist site owners and SEOs with a quick way to improve a site's overall impact on search results.
Search Engine Watch January 8, 2009 Justilien Gaspard	Don't Overlook These Link Building Opportunities With each passing year, link development becomes increasingly difficult. Yet we sometimes tend to overlook good link opportunities that are right under our noses.
Search Engine Watch July 3, 2008 Sage Lewis	Three Tips for Creating a Successful Blog Instead of focusing on where to find links, SEOs and site owners should think about setting up a site so people will want to link to it. People usually put the cart (the links), before the horse (the content). But the horse is the content that drives the cart -- the links.
Search Engine Watch August 10, 2010 Kristi Hines	7 Things to Watch Out for When Link Building What you should lookout for or check in advance before trying to get a link on a particular page or website. These seven things will save you time, effort, and money.
Search Engine Watch February 21, 2007 Andrew Goodman	2007: A Search Odyssey? Keynote Conversation with Matt Cutts At SES London, Google's most famous engineer shared his thoughts on search spam, personalization, and the future of Google.
Search Engine Watch March 18, 2011 Rob Chant	How Small Businesses Can Get a Link from Wikipedia If you want a link from Wikipedia, it will be a hard process. Here's a four-step strategy that will potentially get you that link.
Search Engine Watch June 6, 2008 Frank Watson	What is Valid Link Bait? Hidden widget links. Social media traffic bait. Morality and marketing living together.
Search Engine Watch April 22, 2010 John Lynch	Analyzing the 9 Most Common Link Building Strategies A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine.
Search Engine Watch February 1, 2011 Mike Grehan	The Google Spam-Jam Google must find an effective, scalable solution to fight spammy web results, rather than just plugging holes in its old PageRank model for organic results.
Search Engine Watch December 5, 2002 Danny Sullivan	Google Offers SEO Selection Guidelines At the end of last month, Google rolled out a new page offering advice to those seeking a search engine optimization firm. Since being unveiled, there's been both support and criticism of the tips and recommendations that Google has posted in various SEO forums.
Search Engine Watch July 30, 2008 Eric Enge	Google vs. Yahoo on Paid Links Google created a firestorm in the industry with its Paid Links directive. So where does Yahoo stand in the Paid Links debate?
Search Engine Watch June 3, 2008 Mark Jackson	Google PageRank isn't the Same as Ranking in Google Many webmasters are obsessed with the PageRank Google assigns their site. But why? They don't understand that a higher PageRank number doesn't necessarily mean better rankings.
Search Engine Watch March 8, 2011 Kristi Hines	Google Panda Update: Say Goodbye to Low-Quality Link Building What does the recent news of Google penalties and recent algorithm updates mean for your link building strategies? Advice on how you can determine valuable backlink opportunities.
Search Engine Watch March 4, 2011 Eric Enge	Case Study: Impact of Code Cleanup on Site Traffic How six months of improving site speed saw 40 percent increase in traffic.
Search Engine Watch May 3, 2011 Kristi Hines	How to Use Blog Commenting to Get Valuable Backlinks and Traffic Blog commenting can help you build relationships and authority in your industry. This will ultimately lead to organic links and new traffic.
InternetNews January 19, 2005 Susan Kuchinskas	Search Leaders, Bloggers Band to Fight Comment Spam Industry group says it will support Google's 'no-follow' tag that tells search engine spiders to lay off links.
Search Engine Watch September 13, 2010 Josh McCoy	Don't Let Small Disconnects Lead to SEO Disaster When SEOs and webmasters aren't on the same page, it can lead to listings dropping off search engine result pages. Here's how to avoid three common SEO blunders.
Search Engine Watch March 12, 2010 Frank Watson	Do Top Students Get to Pray in Google Church? Competitive spaces require creative methods for getting well ranked. But are big PPC spenders given SEO leeway?
Search Engine Watch November 23, 2010 Jennifer Van Iderstyne	The Redeeming Qualities of Links with a Bad Reputation Backlink rejects, such as nofollows, blog comments, and reciprocal links, have earned their bad reputations by being mostly garbage. But that doesn't make them entirely beyond salvation.
Search Engine Watch October 29, 2010 Rob Chant	Preparing Your Small Business Site For SEO A starter guide for small business owners who are launching a brand new site and approaching search engine optimization for the first time.
Search Engine Watch July 28, 2010 Gareth Owen	Defining Search Engine Optimization in 2010 Taking the time to identify your market and focusing on how to build relationships with those relevant sites will put you above SEOs who are still focusing on outdated tactics.
BusinessWeek March 17, 2011 Felix Gillette	Matt Cutts: The Greenspan of Google Google's change to its search algorithm announced by Cutts may affect $1 billion of online advertising revenue.
Search Engine Watch July 2, 2009 Sage Lewis	PageRank Sculpting: Welcome Back to High School Hell Google's new rules affecting PageRank sculpting bring us back to high school. Instead of letting us vouch for our cool friends and disavow the geeks who want to hang out with us, Google is now punishing us for being one of the cool kids.
Search Engine Watch January 6, 2011 Guillaume Bouchard	Using Social Media to Boost Search Rankings Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs.
Search Engine Watch October 5, 2010 Eric Enge	8 Flawed Link Building Strategies While there are a few relatively low effort/cost link building strategies, such as directories and reciprocal links, these have limited value. Here's how you can get in trouble when trying to acquire low quality links.
Search Engine Watch February 2, 2009 Ron Jones	Link Building 101, Part 1 The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards?
Search Engine Watch August 27, 2008 Kevin Ryan	Rehabilitating SEO Search marketers are some of the most passionate and dedicated people I've ever encountered. Those seeking to advance their position within search results can easily become obsessed (to the point of addiction) with checking results and positioning.
Search Engine Watch November 24, 2009 Mark Jackson	Natural Link Building Practices Don't take chances buying links. Make these safe, proven link building tactics part of your search engine optimization strategy.
Search Engine Watch September 7, 2010 Kristi Hines	How to Find the Best Internal Site Pages Based on PageRank and Backlinks With this simple process, and two free tools, you can find the best pages on a website to get great links.
Search Engine Watch March 27, 2011 Peter van der Graaf	Old Black Hat SEO Tricks Still Work This article is all about unethical SEO. Hopefully you don't have any practical use for it. Search Engine Watch assumes no responsibility when you end up being banned from Google!
Search Engine Watch June 8, 2010 Adam Audette	Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 2) A framework for SEO strategy that captures the three primary elements of search engine optimization. Part two in a three-part series.
Search Engine Watch November 11, 2003 Elizabeth Osmeloski	The Art of Advanced Link Building Advanced link building strategies are critical for achieving high rankings in search engines, according to two noted experts and representatives from Google and Teoma.
Search Engine Watch September 3, 2002 Danny Sullivan	Google: Can The Marcia Brady Of Search Stay Sweet? Does search dominance by Google mean that the company is destined to be hated, in the way that Microsoft endures a poor reputation due to its dominance of operating systems, office software and browsers? Such a fate is not preordained.
InternetNews November 4, 2005 Brian Livingston	'Googlewashing' Makes Your Site Invisible A growing number of content-based businesses face a serious new threat to their publishing rights and search rankings.
Search Engine Watch June 3, 2003 Danny Sullivan	Coping With GDS, The Google Dance Syndrome On a roughly monthly basis, Google updates its index of web pages and introduces new tweaks and changes to how its ranking algorithm works. For some, the changeover period that's come to be known as the "Google Dance" may reveal what seems like dramatic changes in Google.
Search Engine Watch August 17, 2006 Sara Holoubek	Expose: Search Engine Bloggers Tell All There is nothing like getting good scoop, and this is exactly what the panelists served up during the 2006 Search Engine Strategies San Jose session, "Speaking Unofficially: Search Engine Bloggers."
Search Engine Watch October 27, 2009 Mark Jackson	Hand Edits or 'Vince' at Work in Google Search Results? It's Google's job to rank the most qualified search results for their searchers. But is Google purposefully helping big brands rank higher?
Search Engine Watch September 12, 2008 William Flaiz	Would You Endorse this Web Site? Think of link building as running for president of your SERPs. The candidate is your Web site, and you need all the support you can muster to get there. The right connections can provide the bump you need, and the wrong connections can prove calamitous.
InternetNews August 11, 2009	Google Demos New 'Caffeine' Search Technology As rivals refocus and redouble their efforts, Google begins the public testing of its new "Caffeine" search infrastructure.
Search Engine Watch November 21, 2008 Chris Boggs	Selling SEO During an Economic Downturn In a down economy, business development for SEO becomes increasingly important.
Search Engine Watch December 7, 2003 Danny Sullivan	What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change.