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Search Engine Watch September 28, 2009 Ron Jones |
International SEO 101, Part 1 International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. |
Search Engine Watch March 10, 2011 Guillaume Bouchard |
SEO on a Global Scale: Ranking Internationally Tips for ranking on international versions of Google, a look at worldwide ranking factors, and how to build country-specific sites. |
Search Engine Watch November 10, 2010 Michael Bonfils |
Choosing a Naming Convention for Global Search Marketing The pros and cons of ccTLDs, subdomains, subdirectories, IDNs, and RegionalTLDs in international search. |
Search Engine Watch June 17, 2010 Peter van der Graaf |
SEO & Link Building: The Domain Authority Factor Tips on how to gain authority, use it to your own benefit, and avoid Google penalties. |
Search Engine Watch November 1, 2010 Ray "Catfish" Comstock |
The Importance of Localized Content - Local SEO Takes Center Stage How to create content and link connectivity that sends the right signals to the search engines, telling them your site is relevant for users in those geographies. |
Search Engine Watch December 1, 2010 Andy Atkins-Kruger |
Time for Google to Extend Geographic Targeting in Webmaster Central? Here's what Google should do to make Webmaster Central geo-targeting more useful for non-U.S.-based marketers. |
Search Engine Watch October 20, 2010 Christian Arno |
Get Linked: How to Build Backlinks in Foreign Languages The foreign language Internet presents the greatest untapped resource of our time, and word is spreading fast of just how profitable it can be and how easy it is to rank highly in foreign language search engines. |
Search Engine Watch January 30, 2011 Mark Jackson |
Search Engine Optimized vs. Search Engine Friendly Websites Having a search engine friendly website structure isn't the same as optimizing a website for search engines. Here's how to make sure your website is actually search engine optimized, as well as friendly. |
Search Engine Watch December 2, 2010 Mathieu Burgerhout |
Best Solution for Duplicate Content Issues A clever solution to get every product indexed, in the right language, and show visitors from specific countries the right stock. |
Search Engine Watch September 30, 2009 Bill Hunt |
Less Common Problems of International SEO Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems. |
Search Engine Watch February 24, 2009 Mark Jackson |
International SEO Challenges and Tips Here are a few challenges that companies with an international Web presence face, and some advice for how to create an optimal Web presence that can do well in international search engines. |
Search Engine Watch August 11, 2010 Andy Atkins-Kruger |
Improving Your International SEO Skills If you're looking to take your search engine optimization to a global level, you'll need the right skill set. Some tips on how to gain international search experience, where to seek training, and dealing with other languages. |
Search Engine Watch September 9, 2010 John Lynch |
Creating an Effective Keyword Portfolio Means Understanding the Search Landscape This quick guide will give webmasters and SEMs the power and ability to understand the likelihood of ranking for a keyword using a competitive analysis. |
Entrepreneur July 2010 Mikal E. Belicove |
The Best Blog Spot Creating a business blog may be a simple part of your online strategy, but how and where to host it? |
Search Engine Watch March 2, 2011 Christian Arno |
5 Money-Saving Strategies for Localized Websites How microsites, subdomains, duplication, post-edited machine translation, and competing in foreign markets will increase your ROI and save you more money. |
Search Engine Watch November 4, 2010 John Lynch |
Deconstructing Link Value Factors Links are the primary driver of domain authority and the key to ranking quality content. An outline of the factors that affect the value of a link. |
Search Engine Watch July 28, 2010 Christian Arno |
Localizing Websites: Why it Pays to Target Countries and Not Languages For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here's why. |
Search Engine Watch January 25, 2011 Jennifer Van Iderstyne |
Finding Potential Link Partners Here are few ideas on finding sources to ask, beg, or barter for links. |
Search Engine Watch May 12, 2010 Peter van der Graaf |
Viral Link Building: Build Links Quickly If your website needs a huge boost in links on a specific topic, viral link building might be the solution you're looking for. |
Search Engine Watch May 20, 2010 John Lynch |
Powerful SEO Content: Understanding Breadth of Coverage More credible pages leads to more authority and greater opportunities to rank for competitive terms. Here are four ways to demonstrate breadth of coverage to search engines. |
Search Engine Watch January 27, 2011 Peter van der Graaf |
Local Search: Your Address is the New Link A look at some of the changes local search results are bringing to SEO -- especially link building. |
Search Engine Watch October 19, 2010 Eric Enge |
5 Website Changes That Will Hurt Your SEO Significant modifications to your website can impact your short-term SEO efforts. Here's how to properly handle changes to the domain, URL structure, content, Whois record, and theme. |
Search Engine Watch April 28, 2010 Michael Bonfils |
Targeting by Language or Country: What You Need to Know The benefits and challenges associated with international search targeting tactics. |
Search Engine Watch October 7, 2010 Mathieu Burgerhout |
Why You Should Prevent Certain Pages From Being Indexed All pages are not created equal. Having fewer "unimportant" pages of your site indexed will put more emphasis on your "money" pages. |
Search Engine Watch May 19, 2010 Andy Atkins-Kruger |
The 10 Fundamental Laws of International Search Marketing A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more. |
Search Engine Watch October 26, 2010 Jennifer Van Iderstyne |
Incorporating Geo-Targeting into Your Link Building Searchers are getting better all the time at incorporating specific locations into their queries. Ignoring that fact is just fatal. Here are a few simple things you can do to amp up the geo-targeting as you build links. |
Search Engine Watch January 11, 2011 Kristi Hines |
Is Link Relevance as Effective as Anchor Text? Obtaining links from high authority pages will increase your site's authority. Here's how to find pages with strong relevance to the keywords for which you want to rank. |
Search Engine Watch July 27, 2009 Ron Jones |
Link Building Tactics 101, Part 1 Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results. |
Search Engine Watch July 13, 2010 Kristi Hines |
Win the Best High Volume Links Some tips for getting the best of your client's competitors' links for higher volume while still sticking to your principles of better link quality. |
Entrepreneur September 2005 Catherine Seda |
The Missing Link? Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers. |
Search Engine Watch March 27, 2011 Peter van der Graaf |
Old Black Hat SEO Tricks Still Work This article is all about unethical SEO. Hopefully you don't have any practical use for it. Search Engine Watch assumes no responsibility when you end up being banned from Google! |
AskMen.com January 9, 2002 Justin Becker |
How To: Build A Personal Website In 7 Steps I'll show you how easy it is to get a website up and running, in 7 simple steps... |
Search Engine Watch June 17, 2010 John Lynch |
Optimizing for the User Experience Eight steps designed to help webmasters re-prioritize day-to-day activities that will increase conversion rates, keep visitors around longer, and hopefully improve rankings. |
Search Engine Watch April 22, 2010 John Lynch |
Analyzing the 9 Most Common Link Building Strategies A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine. |
Search Engine Watch September 7, 2010 Kristi Hines |
How to Find the Best Internal Site Pages Based on PageRank and Backlinks With this simple process, and two free tools, you can find the best pages on a website to get great links. |
ONLINE May/Jun 2008 Greg R. Notess |
Multilingual Searching: Search Engine Language Tools For savvy searchers, the multiple languages and content from distant countries create new opportunities for finding previously buried information resources. |
Search Engine Watch February 3, 2010 Michael Bonfils |
Top International Search Marketing Failures to Avoid in 2010, Part 2 Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators. |
Search Engine Watch February 15, 2005 Grant Crowell |
Avoiding Search Engine Woes with Multiple Domains and Websites Operating multiple sites using numerous domains may trigger search engine spam penalties if you're not careful with implementation. |
Search Engine Watch November 2, 2010 Kristi Hines |
Link Building: 3 Strategies for Link Requests Here's what you need to be aware of when contacting webmasters as a representative of the client or as a brand advocate when requesting links. |
Search Engine Watch July 7, 2009 Mark Jackson |
Top Signs Your Site Isn't Ready for Prime Time, Part 2 We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now let's look the title tag, domain age, and link building to see if your Web site is ready for prime time. |
Search Engine Watch June 15, 2010 Kristi Hines |
Competitor Research - Focusing on Companies, Keywords, and Broken Links Tips on researching keyword advertising competitors, how to convince webmasters to link to your client's site, and some useful tools you can use. |
Search Engine Watch March 22, 2011 Erez Barak |
The Social Evolution of Search Engine Result Pages How Google is changing the way they integrate Twitter results into search results, how Bing is evolving their inclusion of Facebook Like data in SERPs, and what the changes mean for online marketers. |
Search Engine Watch August 12, 2010 John Lynch |
SEO for Start-ups: Build Authority Offsite How new online businesses can quickly create organic visibility while simultaneously building trust and authority within their domain. |
Search Engine Watch June 2, 2010 Christian Arno |
Thinking Beyond a Monolingual Audience If you're in the business of selling products or services online, here's how to avoid cutting out more than three-quarters of your potential customers -- non-English speakers. |
Search Engine Watch April 28, 2011 Jeremy Bencken |
50+ Tools to Automate Your Link Building These backlink analysis and link prospecting tools can help link builders shift their workload to computers as much as humanly possible. |
Search Engine Watch March 14, 2011 Gary-Adam Shannon |
2 Ways to Protect Your Site From SEO Attacks How would you protect your websites if a competitor targeted you? These simple steps can help protect your brand in the future. |
CRM April 13, 2012 Ora Solomon |
10 Tips for Adapting Your Web Site for International Customers Why an English-only Web site won't cut it. |
Search Engine Watch February 9, 2011 Simon Heseltine |
Is Syndication Killing Your Rankings? An 8 Point SEO Inspection Syndicating stories can get more people reading your content, but it can also result in other sites ranking higher in the SERPs for your content. Follow these steps to make sure you aren't giving search engines mixed signals. |
Search Engine Watch April 8, 2009 Eric Enge |
Operating Web Sites in Multiple Countries Setting up Web sites for multiple countries is a common problem for multinational businesses that want to have separate sites for each country where they do business. There's a real risk that the search engines will see them as duplicate content. |
Search Engine Watch August 10, 2010 Kristi Hines |
7 Things to Watch Out for When Link Building What you should lookout for or check in advance before trying to get a link on a particular page or website. These seven things will save you time, effort, and money. |