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Search Engine Watch
September 22, 2010
Christian Arno |
Embracing the Nation -- Why Localizing by Country Works If you're serious about competing with the locals in any given market, then you need to take your localization seriously, and that extends to the linguistic and cultural quirks of each individual market.   |
Search Engine Watch
March 2, 2011
Christian Arno |
5 Money-Saving Strategies for Localized Websites How microsites, subdomains, duplication, post-edited machine translation, and competing in foreign markets will increase your ROI and save you more money. |
Search Engine Watch
October 20, 2010
Christian Arno |
Get Linked: How to Build Backlinks in Foreign Languages The foreign language Internet presents the greatest untapped resource of our time, and word is spreading fast of just how profitable it can be and how easy it is to rank highly in foreign language search engines. |
Search Engine Watch
February 2, 2011
Christian Arno |
Localizing Your Website: How to Simplify a Huge Project Reduce the mammoth task of localizing every page on your site by using these simple strategies. |
Search Engine Watch
June 30, 2010
Christian Arno |
Multilingual SEO Essentials: Research Your Keywords A three-pronged approach international search marketers should use when working out your keywords for foreign markets. |
Search Engine Watch
June 23, 2010
Michael Bonfils |
Dialects, Diversity and Keyword Research Great tips for improving your ad groups and utilizing linguistic diversity and dialects to expand your list of non-English keywords. |
Search Engine Watch
November 17, 2010
Christian Arno |
Website Localization: The Time is Now Although the English-language web has reached a saturation point, the foreign language Internet still offers rich-pickings, and presents a rather lucrative opportunity for businesses. |
Search Engine Watch
July 28, 2010
Christian Arno |
Localizing Websites: Why it Pays to Target Countries and Not Languages For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here's why. |
Searcher
February 2012
Nancy K. Herther |
Feature: Language Translation in the Internet Age - 'my Hovercraft is Full of Eels' Webpages are designed to attract users and to keep them coming back. Along with poor design and typos, issues of unclear messages plague many websites today. |
T.H.E. Journal
November 1999 |
This Just In... Instant Language 2000 |
Search Engine Watch
September 28, 2004
Patricia Hursh |
Search Marketing in Europe Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe? |
Search Engine Watch
October 7, 2009
Andy Atkins-Kruger |
How to Choose an International Search Agency A vast majority of international search marketing resourcing decisions made this month will be taken by people who've never had to make such decisions and guidance is offered to aid in the process. |
Search Engine Watch
January 24, 2011
Bas van den Beld |
Search in the European Union: A Different Perspective An overview of the role of currencies, taxes, legal issues, and cultural elements when optimizing for search in Europe. |
Search Engine Watch
May 19, 2010
Andy Atkins-Kruger |
The 10 Fundamental Laws of International Search Marketing A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more. |
Fast Company
Neal Ungerleider |
Google Translate Can Now Decipher Signs In 27 Languages Through the standalone Translate app, users can translate signs in tongues ranging from Catalan and Indonesian, to Slovak and Ukrainian. |
The Motley Fool
January 14, 2004
Selena Maranjian |
Learn a Language, Get a Job Multilingual workers are in demand. |
Entrepreneur
June 2006
Laurel Delaney |
Mass Appeal Got a website? Good start. But when dealing with global customers, you have to take a giant step further. |
Search Engine Watch
September 23, 2009
Andy Atkins-Kruger |
Do Accents Really Matter in International SEO? Do search engines these days compensate for accented characters automatically? Some argue that all you need to do is directly place the character in HTML and Google will do the work for you. So what's the story? |
AskMen.com
June 26, 2002
Dennis O'Connell |
Top 10 Spoken Languages The ten most widely spoken languages on planet Earth. |
Wired
June 23, 2008
Michael Erard |
How English Is Evolving Into a Language We May Not Even Understand Given the number of people involved, Chinese English is destined to take on a life of its own. |
Search Engine Watch
August 25, 2010
Christian Arno |
SEO for Global Websites: Targeting the Right Search Engine for Your Market Developing search engine optimization tactics that are specific to each country's dominant search engine is just as important as creating language- and culture-specific websites. |
HBS Working Knowledge
March 24, 2014
Michael Blanding |
The Surprising Link Between Language and Corporate Responsibility Research by Christopher Marquis shows that a company's degree of social responsibility is affected by a surprising factor -- the language it uses to communicate. |
HBS Working Knowledge
March 19, 2012
Kim Girard |
HBS Cases: Overcoming the Stress of `Englishnization' CEOs of global companies increasingly mandate that their employees learn English. The problem: these workers can experience a loss of status and believe they aren't as effective in their learned language. |
Inc.
April 2008
Michael Fitzgerald |
What Are You Trying to Say? Translators for your business. |
New Architect
May 2002
Al Williams |
Taking on The World Is your site ready for internationalization? |
Search Engine Watch
January 30, 2011
Mark Jackson |
Search Engine Optimized vs. Search Engine Friendly Websites Having a search engine friendly website structure isn't the same as optimizing a website for search engines. Here's how to make sure your website is actually search engine optimized, as well as friendly. |
HBS Working Knowledge
October 6, 2014
Christian Camerota |
Why Businesses Need a Language Strategy Organizations that effectively marry language strategy with their global talent management process gain a leg up on the competition, says Tsedal Neeley and Robert Steven Kaplan. |
Search Engine Watch
February 27, 2009
Frank Watson |
A Rose Translated Into Another Language Can Be a Thorny Thing To truly understand marketing internationally, and international search marketing in particular, you need to get out and travel. |
Search Engine Watch
December 2, 2009
Andy Atkins-Kruger |
How Language Affects the Long Tail Every language is different and presents its own challenges. You must be linguistically thorough with your keywords to be successful. |
ONLINE
May/Jun 2008
Greg R. Notess |
Multilingual Searching: Search Engine Language Tools For savvy searchers, the multiple languages and content from distant countries create new opportunities for finding previously buried information resources. |
Search Engine Watch
August 12, 2009
Andy Atkins-Kruger |
Translating Keywords Should Never EVER Happen Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can't predict that. |
CRM
July 8, 2011
Rob Vandenberg |
Language a Crucial Component for Businesses International collaboration is the new core facet of doing business. |
National Defense
May 2011
Eric Beidel |
iPhone Translation App Will Add Afghan Languages A New Jersey-based company that has developed speech translator applications for the iPhone is turning its attention to languages that would be useful to the military. |
PC Magazine
October 19, 2011
Jill Duffy |
Apple's Siri Shuns 35 Million Americans -- Are You One? Siri carries out simple tasks for you when you speak to it, but only if you're an English speaker in the United States. |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Google Adds Languages, Phone Book And More Want your search engine to talk to you like a Swedish chef? The new Bork Bork Bork option is just one of new language interfaces you can set for Google. The search engine has also unveiled a new page translation option and a phone book feature. |
T.H.E. Journal
May 2004
WIlliam Russell |
Lost in Translation: Web Site Enhances Instruction for Non-English Speakers Babel Fish Web site helps educators bridge the language gap and makes teaching non-English speaking students more effective and effecient. |
IndustryWeek
January 1, 2008
Brad Kenney |
Cat.com Takes Top Web Prize Recently released "Web Globalization Report Card" describes internet best practices among global manufacturers. |
Search Engine Watch
August 11, 2010
Andy Atkins-Kruger |
Improving Your International SEO Skills If you're looking to take your search engine optimization to a global level, you'll need the right skill set. Some tips on how to gain international search experience, where to seek training, and dealing with other languages. |
HBS Working Knowledge
January 20, 2014
Kim Girard |
Language Wars Divide Global Companies An increasing number of global firms adopt a primary language for business operations -- usually English. The problem: The practice can surface dormant hostilities around culture and geography, reports Tsedal Neeley. |
Information Today
September 3, 2009
Paula J. Hane |
Please Translate That for Me Google recently added nine new languages to Google Translate |
Search Engine Watch
February 3, 2000 |
Voila Covers Europe, Reaches To The US Most of the major US-based search engines have established European editions over the past three years. Yahoo France, AltaVista Sweden and Lycos Germany are just some of the many examples. But one European player has been just as busy: Voila. |
The Motley Fool
March 29, 2007
Jack Uldrich |
Google Translates Into Revenues Translation services should lead to a sizeable increase in advertising revenue and that, in turn, should translate into higher revenues and profits for Google. Investors, take note. |
Inc.
June 1, 2003
Anton Piech |
Speaking in Tongues When doing business overseas, the right translator can make all the difference. |
Search Engine Watch
September 28, 2009
Ron Jones |
International SEO 101, Part 1 International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. |
Information Today
September 13, 2010 |
SYSTRAN Mobile Translator for iPhone, iPod touch, and iPad Devices The company plans to release additional European languages, such as Spanish, German, Dutch, Portuguese, and Italian. |
National Defense
March 2005
Robert H. Williams |
Military Forces Receive Multi-Language Translator An improved multilingual logistics tool that allows users to navigate among 12 different languages has been released on compact disk and on the worldwide web by the Defense Logistics Information Services, Battle Creek, Mich. |
Search Engine Watch
July 15, 2010
Mathieu Burgerhout |
International Link Building -- the Best of the Whole World Solutions for targeting relevant, local link partners on country-specific, multilingual, or international websites. |
Wired
May 2000 |
Sites+Sounds A directory of translation tools online |
T.H.E. Journal
March 17, 2010
Ruth Reynard |
Real-Time Technology in Middle School Language Instruction Recently, I interviewed a German language middle school teacher and she shared with me her uses for Web 2.0 tools in foreign language instruction. |
T.H.E. Journal
June 2009 |
Tell Me More Version 9.0 by Auralog Auralog introduces the latest version of its language learning software, Tell Me More Version 9.0. |
