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Search Engine Watch
June 30, 2010
Christian Arno |
Multilingual SEO Essentials: Research Your Keywords A three-pronged approach international search marketers should use when working out your keywords for foreign markets.   |
Search Engine Watch
June 2, 2010
Christian Arno |
Thinking Beyond a Monolingual Audience If you're in the business of selling products or services online, here's how to avoid cutting out more than three-quarters of your potential customers -- non-English speakers. |
Search Engine Watch
October 5, 2009
Ron Jones |
International SEO 101, Part 2 One of the challenges with keyword research is to truly identify the language of the customer. With international SEO, this challenge is magnified by localization, different languages, and cultures. |
Search Engine Watch
March 2, 2011
Christian Arno |
5 Money-Saving Strategies for Localized Websites How microsites, subdomains, duplication, post-edited machine translation, and competing in foreign markets will increase your ROI and save you more money. |
Wired
June 23, 2008
Michael Erard |
How English Is Evolving Into a Language We May Not Even Understand Given the number of people involved, Chinese English is destined to take on a life of its own. |
Search Engine Watch
September 22, 2010
Christian Arno |
Embracing the Nation -- Why Localizing by Country Works If you're serious about competing with the locals in any given market, then you need to take your localization seriously, and that extends to the linguistic and cultural quirks of each individual market. |
T.H.E. Journal
November 1999 |
This Just In... Instant Language 2000 |
Search Engine Watch
April 28, 2010
Michael Bonfils |
Targeting by Language or Country: What You Need to Know The benefits and challenges associated with international search targeting tactics. |
Search Engine Watch
October 7, 2009
Andy Atkins-Kruger |
How to Choose an International Search Agency A vast majority of international search marketing resourcing decisions made this month will be taken by people who've never had to make such decisions and guidance is offered to aid in the process. |
Search Engine Watch
August 12, 2009
Andy Atkins-Kruger |
Translating Keywords Should Never EVER Happen Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can't predict that. |
Search Engine Watch
August 18, 2010
Michael Bonfils |
10 Missed Opportunities in Search Engine Marketing in Japan, Part 2 More advice for navigating the Japanese market, including: translations, keyword research, search engine optimization, blogs/ social media, and trust/user engagement. Part 2 of 2. |
Search Engine Watch
December 2, 2009
Andy Atkins-Kruger |
How Language Affects the Long Tail Every language is different and presents its own challenges. You must be linguistically thorough with your keywords to be successful. |
Search Engine Watch
July 28, 2010
Christian Arno |
Localizing Websites: Why it Pays to Target Countries and Not Languages For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here's why. |
AskMen.com
June 26, 2002
Dennis O'Connell |
Top 10 Spoken Languages The ten most widely spoken languages on planet Earth. |
Search Engine Watch
September 28, 2004
Patricia Hursh |
Search Marketing in Europe Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe? |
Search Engine Watch
October 20, 2010
Christian Arno |
Get Linked: How to Build Backlinks in Foreign Languages The foreign language Internet presents the greatest untapped resource of our time, and word is spreading fast of just how profitable it can be and how easy it is to rank highly in foreign language search engines. |
Search Engine Watch
February 27, 2009
Frank Watson |
A Rose Translated Into Another Language Can Be a Thorny Thing To truly understand marketing internationally, and international search marketing in particular, you need to get out and travel. |
Salon.com
August 17, 2000
Gavin McNett |
"Vanishing Voices: The Extinction of the World's Languages" The number of living languages is shrinking fast -- but does that matter? |
New Architect
May 2002
Al Williams |
Taking on The World Is your site ready for internationalization? |
Chemistry World
June 24, 2015
Michael Gordin |
Chemical linguistics Many things are considered to be 'like language'. Music is one, mathematics another, chemistry a very close third. |
T.H.E. Journal
October 2004 |
CompassLearning Odyssey for English Language Learners CompassLearning has designed a product to assist English Language Learners in forming better reading and writing skills. |
Search Engine Watch
May 19, 2010
Andy Atkins-Kruger |
The 10 Fundamental Laws of International Search Marketing A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more. |
Search Engine Watch
March 7, 2006
Heather Lloyd-Martin |
Leveraging the Global SEM Landscape Want to go worldwide with your search marketing campaigns? Here's advice from global search marketing experts on the campaign intricacies for the European, Latin American and Asian markets. |
HBS Working Knowledge
October 6, 2014
Christian Camerota |
Why Businesses Need a Language Strategy Organizations that effectively marry language strategy with their global talent management process gain a leg up on the competition, says Tsedal Neeley and Robert Steven Kaplan. |
IndustryWeek
December 14, 2011 |
Meeting the Safety Challenge of a Diverse Workforce A safe workplace requires not only breaking down language barriers but also addressing cultural divides. |
PC Magazine
May 18, 2005
Carol A. Mangis |
Visual Thesaurus 3 A remarkably inventive and interactive way to explore language, Visual Thesaurus was one of our favorite products in 2003. |
Search Engine Watch
September 23, 2009
Andy Atkins-Kruger |
Do Accents Really Matter in International SEO? Do search engines these days compensate for accented characters automatically? Some argue that all you need to do is directly place the character in HTML and Google will do the work for you. So what's the story? |
ONLINE
May/Jun 2008
Greg R. Notess |
Multilingual Searching: Search Engine Language Tools For savvy searchers, the multiple languages and content from distant countries create new opportunities for finding previously buried information resources. |
Chemistry World
November 5, 2015 |
Scientific Babel: the language of science from the fall of Latin to the rise of English In capturing the story of English's ascendance, the author treats us to histories of chemistry, of academic publishing, constructed languages and machine translation. |
Searcher
February 2012
Nancy K. Herther |
Feature: Language Translation in the Internet Age - 'my Hovercraft is Full of Eels' Webpages are designed to attract users and to keep them coming back. Along with poor design and typos, issues of unclear messages plague many websites today. |
PC Magazine
December 4, 2003 |
Mining for Meaning The days of translation and natural-language software insisting on spewing amusingly idiotic interpretations may be headed for the history books. |
Search Engine Watch
September 28, 2009
Ron Jones |
International SEO 101, Part 1 International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. |
PC Magazine
October 19, 2011
Jill Duffy |
Apple's Siri Shuns 35 Million Americans -- Are You One? Siri carries out simple tasks for you when you speak to it, but only if you're an English speaker in the United States. |
HBS Working Knowledge
March 19, 2012
Kim Girard |
HBS Cases: Overcoming the Stress of `Englishnization' CEOs of global companies increasingly mandate that their employees learn English. The problem: these workers can experience a loss of status and believe they aren't as effective in their learned language. |
Fast Company
Neal Ungerleider |
Google Translate Can Now Decipher Signs In 27 Languages Through the standalone Translate app, users can translate signs in tongues ranging from Catalan and Indonesian, to Slovak and Ukrainian. |
National Defense
May 2011
Eric Beidel |
iPhone Translation App Will Add Afghan Languages A New Jersey-based company that has developed speech translator applications for the iPhone is turning its attention to languages that would be useful to the military. |
HBS Working Knowledge
January 20, 2014
Kim Girard |
Language Wars Divide Global Companies An increasing number of global firms adopt a primary language for business operations -- usually English. The problem: The practice can surface dormant hostilities around culture and geography, reports Tsedal Neeley. |
Search Engine Watch
November 11, 2009
Michael Bonfils |
Tiptoeing Your Way Into International Search Marketing With global search growing rapidly, there has never been a better time to expand internationally. |
The Motley Fool
January 14, 2004
Selena Maranjian |
Learn a Language, Get a Job Multilingual workers are in demand. |
Managed Care
August 2000
Christina Zarcadoolas, Ph.D. & Mercedes Blanco |
Lost in Translation: Each Word Accurate, Yet... Too often, health plan information is overly literal and insensitive to nuances of language, culture, and understanding. Savvy administrators can help. |
Job Journal
July 18, 2004 |
Being Bilingual Translates into More Opportunity English language skills are extremely important. But the ability to be bilingual offers opportunities that never before existed, and those with that extra dexterity are already ahead. |
Search Engine Watch
February 3, 2010
Michael Bonfils |
Top International Search Marketing Failures to Avoid in 2010, Part 2 Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators. |
Search Engine Watch
October 6, 2010
Andy Atkins-Kruger |
Key Steps to Launching a Global Website Content delivery and development, keyword research, and localization -- here's a sampler of SES Chicago, where you'll learn best practices for overcoming these obstacles when rolling out an international website. |
T.H.E. Journal
November 1999 |
Speech Recognition Made Easy with Talk to Me AURALOG's new range of Talk to Me language learning software is based on speech recognition technology.... |
The Motley Fool
March 31, 2011
Anders Bylund |
Netflix Sets Sails for Distant Shores Netflix is looking for support staff members who know Portuguese and Korean. Gee, what could that mean? |
Real Travel Adventures
July 2008
Antonio Graceffo |
On Learning the Difficult Korean Language Korea has one of the most unique languages in the world. The vocabulary is similar to Chinese, but the grammar is closer to Japanese. |
National Defense
March 2005
Robert H. Williams |
Military Forces Receive Multi-Language Translator An improved multilingual logistics tool that allows users to navigate among 12 different languages has been released on compact disk and on the worldwide web by the Defense Logistics Information Services, Battle Creek, Mich. |
T.H.E. Journal
May 2005
Alex Roman |
Special Product Focus: ESL and Foreign Language Software An overview of language software products for students: EazySpeak, Professor Toto Educational Kit, SUBE: Language Learning Thru Art, Music and Games, Before You Know It Educator Edition and English Discoveries. |
Inc.
May 1, 2003
Matthew Fogel |
Way Beyond BASIC The language of business is Greek to some; to Jeff Henning, it's Karklak. |
Linux Journal
June 1, 2007
Jon Hall |
Beachhead - Languages -- Some Dead and Some Still Kicking There's more to programming than Java. High-level languages aren't the only ones worth teaching -- machine and assembly languages still have value for developers. |
