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Search Engine Watch June 23, 2010 Michael Bonfils |
Dialects, Diversity and Keyword Research Great tips for improving your ad groups and utilizing linguistic diversity and dialects to expand your list of non-English keywords. |
ONLINE May/Jun 2008 Greg R. Notess |
Multilingual Searching: Search Engine Language Tools For savvy searchers, the multiple languages and content from distant countries create new opportunities for finding previously buried information resources. |
T.H.E. Journal November 1999 |
This Just In... Instant Language 2000 |
Search Engine Watch June 2, 2010 Christian Arno |
Thinking Beyond a Monolingual Audience If you're in the business of selling products or services online, here's how to avoid cutting out more than three-quarters of your potential customers -- non-English speakers. |
HBS Working Knowledge March 19, 2012 Kim Girard |
HBS Cases: Overcoming the Stress of `Englishnization' CEOs of global companies increasingly mandate that their employees learn English. The problem: these workers can experience a loss of status and believe they aren't as effective in their learned language. |
Search Engine Watch October 20, 2010 Christian Arno |
Get Linked: How to Build Backlinks in Foreign Languages The foreign language Internet presents the greatest untapped resource of our time, and word is spreading fast of just how profitable it can be and how easy it is to rank highly in foreign language search engines. |
Search Engine Watch September 28, 2009 Ron Jones |
International SEO 101, Part 1 International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. |
The Motley Fool January 14, 2004 Selena Maranjian |
Learn a Language, Get a Job Multilingual workers are in demand. |
Search Engine Watch December 2, 2009 Andy Atkins-Kruger |
How Language Affects the Long Tail Every language is different and presents its own challenges. You must be linguistically thorough with your keywords to be successful. |
PC Magazine October 19, 2011 Jill Duffy |
Apple's Siri Shuns 35 Million Americans -- Are You One? Siri carries out simple tasks for you when you speak to it, but only if you're an English speaker in the United States. |
Search Engine Watch November 17, 2010 Christian Arno |
Website Localization: The Time is Now Although the English-language web has reached a saturation point, the foreign language Internet still offers rich-pickings, and presents a rather lucrative opportunity for businesses. |
Wired June 23, 2008 Michael Erard |
How English Is Evolving Into a Language We May Not Even Understand Given the number of people involved, Chinese English is destined to take on a life of its own. |
New Architect May 2002 Al Williams |
Taking on The World Is your site ready for internationalization? |
Search Engine Watch October 7, 2009 Andy Atkins-Kruger |
How to Choose an International Search Agency A vast majority of international search marketing resourcing decisions made this month will be taken by people who've never had to make such decisions and guidance is offered to aid in the process. |
Search Engine Watch February 19, 2011 Kristjan Mar Hauksson |
Top Level Trends of SEM Worldwide in 2010 and 2011 How the year 2010 looked in some of the leading Internet countries worldwide and how the year 2011 is likely to look. |
HBS Working Knowledge January 20, 2014 Kim Girard |
Language Wars Divide Global Companies An increasing number of global firms adopt a primary language for business operations -- usually English. The problem: The practice can surface dormant hostilities around culture and geography, reports Tsedal Neeley. |
CRM April 13, 2012 Ora Solomon |
10 Tips for Adapting Your Web Site for International Customers Why an English-only Web site won't cut it. |
National Defense March 2005 Robert H. Williams |
Military Forces Receive Multi-Language Translator An improved multilingual logistics tool that allows users to navigate among 12 different languages has been released on compact disk and on the worldwide web by the Defense Logistics Information Services, Battle Creek, Mich. |
T.H.E. Journal June 2009 |
Tell Me More Version 9.0 by Auralog Auralog introduces the latest version of its language learning software, Tell Me More Version 9.0. |
Search Engine Watch June 30, 2010 Christian Arno |
Multilingual SEO Essentials: Research Your Keywords A three-pronged approach international search marketers should use when working out your keywords for foreign markets. |
Search Engine Watch March 2, 2011 Christian Arno |
5 Money-Saving Strategies for Localized Websites How microsites, subdomains, duplication, post-edited machine translation, and competing in foreign markets will increase your ROI and save you more money. |
Search Engine Watch July 28, 2010 Christian Arno |
Localizing Websites: Why it Pays to Target Countries and Not Languages For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here's why. |
Search Engine Watch August 6, 2009 Bill Hunt |
Are Language Options Hurting Your International Sites? Most SEOs face challenges with a single site in English, but the challenges compound exponentially when you add multiple countries and languages to the mix. The most common of these problems is the use of language or location detection. |
Search Engine Watch April 28, 2010 Michael Bonfils |
Targeting by Language or Country: What You Need to Know The benefits and challenges associated with international search targeting tactics. |
Salon.com June 21, 2001 Katharine Mieszkowski |
Google a go-go While other search engines sputter and fail, Monika Henzinger, Google's director of research, has an answer to every query... |
Search Engine Watch January 24, 2011 Bas van den Beld |
Search in the European Union: A Different Perspective An overview of the role of currencies, taxes, legal issues, and cultural elements when optimizing for search in Europe. |
Job Journal July 18, 2004 |
Being Bilingual Translates into More Opportunity English language skills are extremely important. But the ability to be bilingual offers opportunities that never before existed, and those with that extra dexterity are already ahead. |
Search Engine Watch September 4, 2009 Frank Watson |
Internet Marketing is Like Talking to Children If you're looking to appeal to everyone, you often lose more than you think you'll gain. Not all of your customers are the same. Tailor your message to each group, as you would when speaking to children of different ages. |
Search Engine Watch September 3, 2002 Danny Sullivan |
German Search Engine Resources Resources that should be useful to anyone who is a German speaker or interested in German search engines. |
AskMen.com Aaron Blair |
How To: Improve Your Social Skills Here's how you can improve your social skills without having to say a word in a social gathering. |
Chemistry World November 26, 2015 Derek Lowe |
Emerging from Babel Today, English is the language of science -- but this has not always been the case. |
Search Engine Watch April 2, 2001 Danny Sullivan |
Google Adds Languages, Phone Book And More Want your search engine to talk to you like a Swedish chef? The new Bork Bork Bork option is just one of new language interfaces you can set for Google. The search engine has also unveiled a new page translation option and a phone book feature. |
AskMen.com June 26, 2002 Dennis O'Connell |
Top 10 Spoken Languages The ten most widely spoken languages on planet Earth. |
Search Engine Watch September 23, 2009 Andy Atkins-Kruger |
Do Accents Really Matter in International SEO? Do search engines these days compensate for accented characters automatically? Some argue that all you need to do is directly place the character in HTML and Google will do the work for you. So what's the story? |
Chemistry World June 24, 2015 Michael Gordin |
Chemical linguistics Many things are considered to be 'like language'. Music is one, mathematics another, chemistry a very close third. |
Search Engine Watch September 28, 2004 Patricia Hursh |
Search Marketing in Europe Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe? |
Search Engine Watch August 21, 2009 Frank Watson |
Is Google the Lazy Man's Marketing Method? Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time to focus on other search engines, social media, and other non-Google marketing online? |
Search Engine Watch September 22, 2010 Christian Arno |
Embracing the Nation -- Why Localizing by Country Works If you're serious about competing with the locals in any given market, then you need to take your localization seriously, and that extends to the linguistic and cultural quirks of each individual market. |
Information Today May 6, 2014 Brandi Scardilli |
Free Language Learning Tools at the Library Both public and academic libraries may provide tools that teach a variety of languages for free. Here are a few popular examples. |
T.H.E. Journal October 2004 |
CompassLearning Odyssey for English Language Learners CompassLearning has designed a product to assist English Language Learners in forming better reading and writing skills. |
T.H.E. Journal May 2005 Alex Roman |
Special Product Focus: ESL and Foreign Language Software An overview of language software products for students: EazySpeak, Professor Toto Educational Kit, SUBE: Language Learning Thru Art, Music and Games, Before You Know It Educator Edition and English Discoveries. |
HBS Working Knowledge October 6, 2014 Christian Camerota |
Why Businesses Need a Language Strategy Organizations that effectively marry language strategy with their global talent management process gain a leg up on the competition, says Tsedal Neeley and Robert Steven Kaplan. |
Searcher February 2012 Nancy K. Herther |
Feature: Language Translation in the Internet Age - 'my Hovercraft is Full of Eels' Webpages are designed to attract users and to keep them coming back. Along with poor design and typos, issues of unclear messages plague many websites today. |
Job Journal July 17, 2005 Julia Hollister |
Three Who Learned the Hard Way - on the Job These three immigrants overcame significant obstacles on their way to better careers... There are several resources, both online and offline, that will let you capitalize on bilingual skills. |
National Defense May 2011 Eric Beidel |
iPhone Translation App Will Add Afghan Languages A New Jersey-based company that has developed speech translator applications for the iPhone is turning its attention to languages that would be useful to the military. |
The Motley Fool March 31, 2011 Anders Bylund |
Netflix Sets Sails for Distant Shores Netflix is looking for support staff members who know Portuguese and Korean. Gee, what could that mean? |
Salon.com August 17, 2000 Gavin McNett |
"Vanishing Voices: The Extinction of the World's Languages" The number of living languages is shrinking fast -- but does that matter? |
Search Engine Watch October 6, 2010 Andy Atkins-Kruger |
Key Steps to Launching a Global Website Content delivery and development, keyword research, and localization -- here's a sampler of SES Chicago, where you'll learn best practices for overcoming these obstacles when rolling out an international website. |
Information Today Paula J. Hane |
Britannica Subsidiary Unveils English-Arabic Search Engine Melingo has just introduced Morfix CL, its English-Arabic-English Cross-Language Search with Embedded Translation. What that means is that English-speaking researchers can search through Arabic material without knowing any Arabic at all--and see a results page with a translation of each Arabic word or phrase. |
InternetNews January 31, 2008 Stuart J. Johnston |
Microsoft Takes CRM 4 International A month after delivering the English edition of its latest CRM software, Redmond rolls out the first foreign language editions. |