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Search Engine Watch July 15, 2010 Mathieu Burgerhout	International Link Building -- the Best of the Whole World Solutions for targeting relevant, local link partners on country-specific, multilingual, or international websites.
Search Engine Watch March 2, 2011 Christian Arno	5 Money-Saving Strategies for Localized Websites How microsites, subdomains, duplication, post-edited machine translation, and competing in foreign markets will increase your ROI and save you more money.
Search Engine Watch February 24, 2009 Mark Jackson	International SEO Challenges and Tips Here are a few challenges that companies with an international Web presence face, and some advice for how to create an optimal Web presence that can do well in international search engines.
Search Engine Watch March 10, 2011 Guillaume Bouchard	SEO on a Global Scale: Ranking Internationally Tips for ranking on international versions of Google, a look at worldwide ranking factors, and how to build country-specific sites.
Search Engine Watch October 5, 2009 Ron Jones	International SEO 101, Part 2 One of the challenges with keyword research is to truly identify the language of the customer. With international SEO, this challenge is magnified by localization, different languages, and cultures.
Search Engine Watch April 28, 2010 Michael Bonfils	Targeting by Language or Country: What You Need to Know The benefits and challenges associated with international search targeting tactics.
Search Engine Watch November 10, 2010 Michael Bonfils	Choosing a Naming Convention for Global Search Marketing The pros and cons of ccTLDs, subdomains, subdirectories, IDNs, and RegionalTLDs in international search.
Search Engine Watch January 30, 2011 Mark Jackson	Search Engine Optimized vs. Search Engine Friendly Websites Having a search engine friendly website structure isn't the same as optimizing a website for search engines. Here's how to make sure your website is actually search engine optimized, as well as friendly.
Search Engine Watch September 30, 2009 Bill Hunt	Less Common Problems of International SEO Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems.
Search Engine Watch October 20, 2010 Christian Arno	Get Linked: How to Build Backlinks in Foreign Languages The foreign language Internet presents the greatest untapped resource of our time, and word is spreading fast of just how profitable it can be and how easy it is to rank highly in foreign language search engines.
Search Engine Watch August 25, 2010 Christian Arno	SEO for Global Websites: Targeting the Right Search Engine for Your Market Developing search engine optimization tactics that are specific to each country's dominant search engine is just as important as creating language- and culture-specific websites.
Search Engine Watch August 11, 2010 Andy Atkins-Kruger	Improving Your International SEO Skills If you're looking to take your search engine optimization to a global level, you'll need the right skill set. Some tips on how to gain international search experience, where to seek training, and dealing with other languages.
Search Engine Watch August 19, 2008 Mark Jackson	Search Engine Optimization: Back To Basics There just isn't enough time in the day for you to do everything, so here are a few ideas for SEO basics that you can look at in a short amount of time, that can lead to improved organic search ranking.
Search Engine Watch December 2, 2010 Mathieu Burgerhout	Best Solution for Duplicate Content Issues A clever solution to get every product indexed, in the right language, and show visitors from specific countries the right stock.
Search Engine Watch January 24, 2011 Josh McCoy	Designing an SEO Friendly URL Structure The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on pages to the search engines. Oh, and it aids the user, too!
Search Engine Watch December 2, 2009 Andy Atkins-Kruger	How Language Affects the Long Tail Every language is different and presents its own challenges. You must be linguistically thorough with your keywords to be successful.
Search Engine Watch December 22, 2008 Ron Jones	SEO Site Structure 101, Part 1 Understanding why site structure is important for natural SEO.
New Architect May 2002 Al Williams	Taking on The World Is your site ready for internationalization?
Search Engine Watch April 27, 2009 Ron Jones	SEO Tools 101, Part 2 SEO tools won't solve your problems if you have poor content. But they will help identify problem areas you should address.
Search Engine Watch December 3, 2001 Danny Sullivan	Search Engine Marketing: You Like It, You Really Like It Readers say in droves that they like the suggestion of Search Engine Marketing as a term to define promoting sites on search engines...
Search Engine Watch January 20, 2009 Mark Jackson	The Better You Rank...the Better You Rank! The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site.
CRM April 13, 2012 Ora Solomon	10 Tips for Adapting Your Web Site for International Customers Why an English-only Web site won't cut it.
Searcher November 2011 Rushton & Funke	The Goodness in the Evil of SEO - Why Search Engine Optimization Matters to Information Professionals Some information professionals view SEO with some reservation or even actual contempt due to the rampant SEO techniques that reduce the quality of search results by driving traffic to sites that take advantage of trending searches rather than useful information.
Search Engine Watch July 28, 2010 Christian Arno	Localizing Websites: Why it Pays to Target Countries and Not Languages For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here's why.
Search Engine Watch December 1, 2010 Andy Atkins-Kruger	Time for Google to Extend Geographic Targeting in Webmaster Central? Here's what Google should do to make Webmaster Central geo-targeting more useful for non-U.S.-based marketers.
Search Engine Watch January 6, 2010 Michael Bonfils	Top International Search Marketing Failures to Avoid in 2010 There are huge international search opportunities, but using misguided research and not thinking locally are two big mistakes marketers can make.
Search Engine Watch September 24, 2008 Eric Enge	Use Care When Choosing an SEO Agency It's important to beware of instant SEO experts who know a few things about what's going on, but don't get the whole picture. Don't hire an SEO or begin SEO work on your own without validating that it's the right course of action.
Search Engine Watch June 10, 2008 Mark Jackson	SEO Competitive Analysis Search engine rankings change regularly, are different on various data centers, and won't generate traffic to the Web site, much less generate leads and sales. Instead, marketers should be focused on reports that mean something, like a competitive SEO analysis.
Entrepreneur July 2010 Mikal E. Belicove	The Best Blog Spot Creating a business blog may be a simple part of your online strategy, but how and where to host it?
Search Engine Watch September 28, 2004 Patricia Hursh	Search Marketing in Europe Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe?
Search Engine Watch August 12, 2009 Andy Atkins-Kruger	Translating Keywords Should Never EVER Happen Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can't predict that.
Search Engine Watch September 23, 2008 Mark Jackson	Who Audits the Auditor? There are some individuals and companies who will provide SEO audits. But some of these folks look at this as an opportunity for them to earn new business or referral checks.
Search Engine Watch November 22, 2010 Bas van den Beld	Rules You Have to Know Before You Can Become an SEO Client Living by these seven rules will help you become a client that search engine optimizers will accept and respect.
Search Engine Watch August 30, 2010 John Greer	SEO, Meet Server. Server, Meet SEO. Servers play an important role in SEO and deserve more attention than they get. Tips on domains, subdomains, international search implications, and redirects.
Search Engine Watch September 9, 2008 Mark Jackson	Domain Acquisition -- How Much is Too Much? Think you can't afford to spend the money to buy an existing domain name? If you do the math, the cost savings you gain may surprise you.
Search Engine Watch November 1, 2010 Ray "Catfish" Comstock	The Importance of Localized Content - Local SEO Takes Center Stage How to create content and link connectivity that sends the right signals to the search engines, telling them your site is relevant for users in those geographies.
Search Engine Watch October 7, 2009 Andy Atkins-Kruger	How to Choose an International Search Agency A vast majority of international search marketing resourcing decisions made this month will be taken by people who've never had to make such decisions and guidance is offered to aid in the process.
Search Engine Watch August 26, 2008 Mark Jackson	SEO Success -- Guess What...Content Works! Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But no search engine optimization technique works better than creating quality content.
Search Engine Watch April 20, 2009 Ron Jones	SEO Tools 101, Part 1 Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.
Search Engine Watch September 15, 2009 Mark Jackson	Redesigning Your Web Site? Don't Neglect SEO When a company redesigns their site, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your Web site.
Search Engine Watch May 11, 2009 Joshua Palau	Why Settle for Best Practices? Part 2 As a marketer, you can't take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don't assume they're implementing a full-blown search engine optimization strategy.
Search Engine Watch September 1, 2009 Mark Jackson	Blogging for Search Engine Optimization Search engines like to see you add content to your Web site on a regular basis. Creating a blog is a great way to do this. Once you know you want to begin blogging, where should you start?
Search Engine Watch September 23, 2009 Andy Atkins-Kruger	Do Accents Really Matter in International SEO? Do search engines these days compensate for accented characters automatically? Some argue that all you need to do is directly place the character in HTML and Google will do the work for you. So what's the story?
Search Engine Watch July 15, 2009 Andy Atkins-Kruger	Can Crowd Sourcing Deliver Effective International SEO? Crowd sourcing evolved from the open source movement and is based on the idea that there's greater wisdom in crowds. This approach has been used by many, including Google, but is particularly popular with social networks.
Search Engine Watch January 11, 2010 Ron Jones	Article Marketing 101 How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content.
Search Engine Watch January 12, 2011 Andy Atkins-Kruger	15 Ways To Avoid Wasting Money In International Rollouts Looking to expand your business overseas? Make your life easier and save money with these top tips.
Search Engine Watch August 12, 2008 Mark Jackson	Proper SEO and the Robots.txt File By taking a good look at your Web site's robots.txt file and making sure that the syntax is set up correctly, you can avoid some search engine ranking problems.
Search Engine Watch June 23, 2010 Michael Bonfils	Dialects, Diversity and Keyword Research Great tips for improving your ad groups and utilizing linguistic diversity and dialects to expand your list of non-English keywords.
Search Engine Watch November 29, 2010 Ray "Catfish" Comstock	The First Steps to High Rankings in Google The difference for some websites in ranking in the top three for a particular competitive search phrase really isn't about black magic. Really, it's about the study of the user that you're trying to target.
Search Engine Watch October 7, 2008 Mark Jackson	What You Need to Know Before Committing to SEO Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the fruits that SEO can provide your site, you need to be well organized and develop a plan.