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Search Engine Watch
February 3, 2010
Michael Bonfils |
Top International Search Marketing Failures to Avoid in 2010, Part 2 Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators.   |
Search Engine Watch
September 30, 2009
Bill Hunt |
Less Common Problems of International SEO Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems. |
Search Engine Watch
September 28, 2009
Ron Jones |
International SEO 101, Part 1 International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. |
Search Engine Watch
November 11, 2009
Michael Bonfils |
Tiptoeing Your Way Into International Search Marketing With global search growing rapidly, there has never been a better time to expand internationally. |
Search Engine Watch
January 12, 2011
Andy Atkins-Kruger |
15 Ways To Avoid Wasting Money In International Rollouts Looking to expand your business overseas? Make your life easier and save money with these top tips. |
Search Engine Watch
May 19, 2010
Andy Atkins-Kruger |
The 10 Fundamental Laws of International Search Marketing A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more. |
Search Engine Watch
January 19, 2011
Michael Bonfils |
5 Factors to Help You Identify the Best Global Search Markets Why analytics, keyword research data, competition, technical challenges, and e-commerce challenges are the most important factors for identifying potential international markets. |
Search Engine Watch
August 13, 2010
Anne Kennedy |
Why Business Needs to Adapt to Global Search Marketing Foolish and expensive mistakes are made because multinational advertisers fail to accommodate differences among searchers in foreign markets without thinking through what the target customers might actually be doing or seeing on their sites. |
Entrepreneur
July 2010
Mikal E. Belicove |
The Best Blog Spot Creating a business blog may be a simple part of your online strategy, but how and where to host it? |
Search Engine Watch
March 2, 2011
Christian Arno |
5 Money-Saving Strategies for Localized Websites How microsites, subdomains, duplication, post-edited machine translation, and competing in foreign markets will increase your ROI and save you more money. |
Search Engine Watch
August 12, 2009
Andy Atkins-Kruger |
Translating Keywords Should Never EVER Happen Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can't predict that. |
CRM
April 13, 2012
Ora Solomon |
10 Tips for Adapting Your Web Site for International Customers Why an English-only Web site won't cut it. |
Search Engine Watch
November 10, 2010
Michael Bonfils |
Choosing a Naming Convention for Global Search Marketing The pros and cons of ccTLDs, subdomains, subdirectories, IDNs, and RegionalTLDs in international search. |
Search Engine Watch
July 15, 2010
Mathieu Burgerhout |
International Link Building -- the Best of the Whole World Solutions for targeting relevant, local link partners on country-specific, multilingual, or international websites. |
Search Engine Watch
June 2, 2010
Christian Arno |
Thinking Beyond a Monolingual Audience If you're in the business of selling products or services online, here's how to avoid cutting out more than three-quarters of your potential customers -- non-English speakers. |
Search Engine Watch
April 28, 2010
Michael Bonfils |
Targeting by Language or Country: What You Need to Know The benefits and challenges associated with international search targeting tactics. |
Search Engine Watch
January 24, 2011
Josh McCoy |
Designing an SEO Friendly URL Structure The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on pages to the search engines. Oh, and it aids the user, too! |
Search Engine Watch
December 1, 2010
Andy Atkins-Kruger |
Time for Google to Extend Geographic Targeting in Webmaster Central? Here's what Google should do to make Webmaster Central geo-targeting more useful for non-U.S.-based marketers. |
InternetNews
August 17, 2004
Christopher Saunders |
Yahoo! Ups Ante for Small Businesses The Web giant cuts costs on domains and beefs up its hosting offerings in a bid to compete with discounters for small businesses. |
Search Engine Watch
October 4, 2010
Paul Burani |
5 Reasons Google's New Keyword Tool is Better While there are valid complaints, search marketers shouldn't lose sight of all the benefits of using the new Google Keyword Tool. |
Search Engine Watch
June 30, 2010
Christian Arno |
Multilingual SEO Essentials: Research Your Keywords A three-pronged approach international search marketers should use when working out your keywords for foreign markets. |
Search Engine Watch
October 6, 2010
Andy Atkins-Kruger |
Key Steps to Launching a Global Website Content delivery and development, keyword research, and localization -- here's a sampler of SES Chicago, where you'll learn best practices for overcoming these obstacles when rolling out an international website. |
Search Engine Watch
June 6, 2008
Gregg Stewart |
Winning the Local Search Battle - Part 2 Want to enjoy lower cost-per-sale and offer a better user experience? A highly customized, localized marketing approach is vital to your keyword strategies. |
Search Engine Watch
June 10, 2008
Mark Jackson |
SEO Competitive Analysis Search engine rankings change regularly, are different on various data centers, and won't generate traffic to the Web site, much less generate leads and sales. Instead, marketers should be focused on reports that mean something, like a competitive SEO analysis. |
Search Engine Watch
September 1, 2009
Mark Jackson |
Blogging for Search Engine Optimization Search engines like to see you add content to your Web site on a regular basis. Creating a blog is a great way to do this. Once you know you want to begin blogging, where should you start? |
Search Engine Watch
July 8, 2009
Carrie Hill |
Are 5 Sites Better than One? What's better, having one big site covering five niche topics, or five niche sites that somewhat compete against each other? Having multiple sites is not a bad thing, if you've set them up correctly. |
Search Engine Watch
October 5, 2009
Ron Jones |
International SEO 101, Part 2 One of the challenges with keyword research is to truly identify the language of the customer. With international SEO, this challenge is magnified by localization, different languages, and cultures. |
Search Engine Watch
August 26, 2008
Mark Jackson |
SEO Success -- Guess What...Content Works! Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But no search engine optimization technique works better than creating quality content. |
Search Engine Watch
June 17, 2008
Mark Jackson |
Domain Strategies for Search Engine Optimization You're optimizing your Web site. You're working on building links to your site. But are you paying attention to your domain name strategy? |
Search Engine Watch
September 9, 2008
Mark Jackson |
Domain Acquisition -- How Much is Too Much? Think you can't afford to spend the money to buy an existing domain name? If you do the math, the cost savings you gain may surprise you. |
Search Engine Watch
June 17, 2008
Aaron Shear |
SEO Issues with Global Expansion When a U.S.-based company expands globally, they typically spend little or no time with their expansion plans overseas -- often resulting in lost business. |
Entrepreneur
May 2007
Catherine Seda |
Not So Fast . . . Don't just throw more money at pay-per-click - make it work for you. |
Search Engine Watch
February 15, 2005
Grant Crowell |
Avoiding Search Engine Woes with Multiple Domains and Websites Operating multiple sites using numerous domains may trigger search engine spam penalties if you're not careful with implementation. |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Surplus Of Search Engine Marketing Reports Three different publications released recently cover the issues of selecting a search engine marketing firm, which search engine marketing strategies seem to work and a review of how the web sites of Fortune 100 companies rate in terms of search engine friendliness... |
Search Engine Watch
October 19, 2010
Eric Enge |
5 Website Changes That Will Hurt Your SEO Significant modifications to your website can impact your short-term SEO efforts. Here's how to properly handle changes to the domain, URL structure, content, Whois record, and theme. |
Search Engine Watch
February 4, 2010
Jason Tabeling |
Review your PPC Keywords Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. |
HBS Working Knowledge
August 22, 2005
Edmondson & Cannon |
The Hard Work of Failure Analysis If a firm can identify and analyze inadvertent failures, and then learn from them, it may be able to retrieve some value from what has otherwise been a negative "result." |
Search Engine Watch
September 28, 2004
Patricia Hursh |
Search Marketing in Europe Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe? |
Search Engine Watch
January 4, 2000 |
Longer Domain Names Arrive Several domain name registrars are now selling names of up to 63 characters long (67 if you include the .com, .net or .org portions), which has sparked a wave of speculation that these longer names pose new opportunities with search engines.... |
Search Engine Watch
August 19, 2008
Mark Jackson |
Search Engine Optimization: Back To Basics There just isn't enough time in the day for you to do everything, so here are a few ideas for SEO basics that you can look at in a short amount of time, that can lead to improved organic search ranking. |
Search Engine Watch
December 5, 2006
Christine Churchill |
Next-Gen Keyword Research Tools Keyword research tools have evolved dramatically over the past decade, and now offer feature-rich options that no serious search marketer can live without. Here is an in-depth look at two of the best next-generation keyword research tools on the market. |
Search Engine Watch
December 8, 2008
Ron Jones |
Keyword Discovery 101, Part 1 Keyword discovery is important for PPC and SEO campaigns, link building, even as it relates to general marketing like writing press releases, product and service descriptions, or even your positioning statement. Here are the general steps for approaching a keyword discovery project. |
Search Engine Watch
November 11, 2008
Mark Jackson |
Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well. |
Search Engine Watch
August 5, 2010
Jon Schepke |
5 Ways to Improve Your Local Search Marketing Strategy Don't lose out on a huge amount of potential business. Use these local search strategies. |
Search Engine Watch
March 19, 2009
Justilien Gaspard |
Look for Business Opportunities During These Tough Times Opportunities abound for businesses that used prosperous times to build up their war chest. Even companies that didn't build up large cash reserves can employ some of the same strategies to expand or enter into new markets. |
Search Engine Watch
July 14, 2004
Chris Sherman |
Network Solutions Offers Enhanced Whois Lookup Want detailed information about a particular web site? Network Solutions has significantly enhanced their classic Whois service, providing richer information and more useful tools than most other domain lookup services. |
InternetNews
June 28, 2010 |
ICANN OKs Chinese-Language, .XXX Domains ICANN continues work to expand domain names to non-Latin languages, puts controversial .xxx domain on the fast track for approval. |
