| Similar Articles |
|---|
 |
Search Engine Watch
October 5, 2009
Ron Jones |
International SEO 101, Part 2 One of the challenges with keyword research is to truly identify the language of the customer. With international SEO, this challenge is magnified by localization, different languages, and cultures.   |
Search Engine Watch
June 30, 2010
Christian Arno |
Multilingual SEO Essentials: Research Your Keywords A three-pronged approach international search marketers should use when working out your keywords for foreign markets. |
Search Engine Watch
December 2, 2009
Andy Atkins-Kruger |
How Language Affects the Long Tail Every language is different and presents its own challenges. You must be linguistically thorough with your keywords to be successful. |
Search Engine Watch
June 23, 2010
Michael Bonfils |
Dialects, Diversity and Keyword Research Great tips for improving your ad groups and utilizing linguistic diversity and dialects to expand your list of non-English keywords. |
Search Engine Watch
December 15, 2008
Ron Jones |
Keyword Discovery 101, Part 2 Our keyword discovery quest continues, with a focus on analyzing and refining your initial keyword list. We'll also look at some of the keyword tools on the Internet, some of which might help you with this process. |
Search Engine Watch
September 28, 2009
Ron Jones |
International SEO 101, Part 1 International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. |
Search Engine Watch
May 19, 2010
Andy Atkins-Kruger |
The 10 Fundamental Laws of International Search Marketing A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more. |
Search Engine Watch
June 27, 2008
Chris Boggs |
SEO Basics: Effective Iterative Keyword Research in 2008 The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance of strong keyword research. |
Search Engine Watch
October 7, 2009
Andy Atkins-Kruger |
How to Choose an International Search Agency A vast majority of international search marketing resourcing decisions made this month will be taken by people who've never had to make such decisions and guidance is offered to aid in the process. |
Search Engine Watch
December 23, 2008
Carrie Hill |
The Small Business Guide to Choosing Keyword Phrases Here are some best practices for choosing good keywords to utilize when optimizing your small business Web site. |
Search Engine Watch
July 28, 2010
Christian Arno |
Localizing Websites: Why it Pays to Target Countries and Not Languages For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here's why. |
ONLINE
May/Jun 2008
Greg R. Notess |
Multilingual Searching: Search Engine Language Tools For savvy searchers, the multiple languages and content from distant countries create new opportunities for finding previously buried information resources. |
Search Engine Watch
February 3, 2010
Michael Bonfils |
Top International Search Marketing Failures to Avoid in 2010, Part 2 Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators. |
Search Engine Watch
December 22, 2008
Ron Jones |
SEO Site Structure 101, Part 1 Understanding why site structure is important for natural SEO. |
Search Engine Watch
June 2, 2010
Christian Arno |
Thinking Beyond a Monolingual Audience If you're in the business of selling products or services online, here's how to avoid cutting out more than three-quarters of your potential customers -- non-English speakers. |
Search Engine Watch
March 2, 2011
Christian Arno |
5 Money-Saving Strategies for Localized Websites How microsites, subdomains, duplication, post-edited machine translation, and competing in foreign markets will increase your ROI and save you more money. |
Search Engine Watch
September 23, 2009
Andy Atkins-Kruger |
Do Accents Really Matter in International SEO? Do search engines these days compensate for accented characters automatically? Some argue that all you need to do is directly place the character in HTML and Google will do the work for you. So what's the story? |
PC Magazine
December 4, 2003 |
Mining for Meaning The days of translation and natural-language software insisting on spewing amusingly idiotic interpretations may be headed for the history books. |
Search Engine Watch
December 16, 2009
Andy Atkins-Kruger |
Using Search Engines for Export Research How search marketing can help build overseas trade for new exports. |
Search Engine Watch
August 18, 2010
Michael Bonfils |
10 Missed Opportunities in Search Engine Marketing in Japan, Part 2 More advice for navigating the Japanese market, including: translations, keyword research, search engine optimization, blogs/ social media, and trust/user engagement. Part 2 of 2. |
Search Engine Watch
November 25, 2008
Mark Jackson |
Keyword Research for Search Engine Optimization All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target. |
CRM
July 8, 2011
Rob Vandenberg |
Language a Crucial Component for Businesses International collaboration is the new core facet of doing business. |
Searcher
February 2012
Nancy K. Herther |
Feature: Language Translation in the Internet Age - 'my Hovercraft is Full of Eels' Webpages are designed to attract users and to keep them coming back. Along with poor design and typos, issues of unclear messages plague many websites today. |
InternetNews
December 18, 2008
David Needle |
Google's Enterprise Search Talks Many Tongues New service from the Google's enterprise labs, translates any search result. |
Search Engine Watch
October 20, 2010
Christian Arno |
Get Linked: How to Build Backlinks in Foreign Languages The foreign language Internet presents the greatest untapped resource of our time, and word is spreading fast of just how profitable it can be and how easy it is to rank highly in foreign language search engines. |
Search Engine Watch
August 26, 2008
Mark Jackson |
SEO Success -- Guess What...Content Works! Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But no search engine optimization technique works better than creating quality content. |
Search Engine Watch
September 28, 2004
Patricia Hursh |
Search Marketing in Europe Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe? |
Search Engine Watch
February 16, 2011
Gareth Owen |
SEO and PPC: A Love-Hate Relationship Three big trends are changing how we attribute value in SEO. We are increasingly turning to tactics that were previously considered to be the realm of paid search professionals to meet client expectations. |
Search Engine Watch
January 19, 2011
Michael Bonfils |
5 Factors to Help You Identify the Best Global Search Markets Why analytics, keyword research data, competition, technical challenges, and e-commerce challenges are the most important factors for identifying potential international markets. |
PC Magazine
May 18, 2005
Carol A. Mangis |
Visual Thesaurus 3 A remarkably inventive and interactive way to explore language, Visual Thesaurus was one of our favorite products in 2003. |
Search Engine Watch
August 6, 2010
Rob Chant |
Small Business and Search: Where's the Return? Keywords can make or break any search marketing campaign. Here are some important questions you need to answer about your niche before diving in. |
Search Engine Watch
October 14, 2009
Michael Bonfils |
Baidu -- The SEO Perspective If China is, or will be, a big piece of your international search marketing plans, start your SEO efforts on Baidu now. |
Search Engine Watch
September 3, 2009
Melissa Mackey |
PPC Integration: Integrating PPC with SEO, Part 2 Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels. |
PC Magazine
October 19, 2011
Jill Duffy |
Apple's Siri Shuns 35 Million Americans -- Are You One? Siri carries out simple tasks for you when you speak to it, but only if you're an English speaker in the United States. |
Search Engine Watch
December 8, 2008
Ron Jones |
Keyword Discovery 101, Part 1 Keyword discovery is important for PPC and SEO campaigns, link building, even as it relates to general marketing like writing press releases, product and service descriptions, or even your positioning statement. Here are the general steps for approaching a keyword discovery project. |
Search Engine Watch
July 15, 2009
Andy Atkins-Kruger |
Can Crowd Sourcing Deliver Effective International SEO? Crowd sourcing evolved from the open source movement and is based on the idea that there's greater wisdom in crowds. This approach has been used by many, including Google, but is particularly popular with social networks. |
Inc.
April 2008
Michael Fitzgerald |
What Are You Trying to Say? Translators for your business. |
Information Today
September 3, 2009
Paula J. Hane |
Please Translate That for Me Google recently added nine new languages to Google Translate |
InternetNews
May 20, 2009
David Needle |
Gmail Gains New One-Click Translations Comprende usted? You will with a new translation feature for Google's Gmail e-mail service. |
Search Engine Watch
January 6, 2010
Michael Bonfils |
Top International Search Marketing Failures to Avoid in 2010 There are huge international search opportunities, but using misguided research and not thinking locally are two big mistakes marketers can make. |
Search Engine Watch
November 11, 2008
Carrie Hill |
Six Things You Might Be Doing Wrong (And How to Fix Them)! When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues fall within six categories. Some are flaws in site architecture, while others are the result of poor planning or marketing discipline. All are fixable, if you know what to look for. |
Entrepreneur
August 2004
Catherine Seda |
In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization. |
InternetNews
November 11, 2010 |
Up Next for SharePoint: Language Translation The new LingoTek service could appeal to multinational firms and other SharePoint shops in need of language translations. |
Search Engine Watch
October 6, 2010
Andy Atkins-Kruger |
Key Steps to Launching a Global Website Content delivery and development, keyword research, and localization -- here's a sampler of SES Chicago, where you'll learn best practices for overcoming these obstacles when rolling out an international website. |
Information Today
Paula J. Hane |
Britannica Subsidiary Unveils English-Arabic Search Engine Melingo has just introduced Morfix CL, its English-Arabic-English Cross-Language Search with Embedded Translation. What that means is that English-speaking researchers can search through Arabic material without knowing any Arabic at all--and see a results page with a translation of each Arabic word or phrase. |
Search Engine Watch
April 28, 2010
Michael Bonfils |
Targeting by Language or Country: What You Need to Know The benefits and challenges associated with international search targeting tactics. |
T.H.E. Journal
November 1999 |
This Just In... Instant Language 2000 |
CRM
July 19, 2013
Keith Laska |
Your Users Are Hungry for Big Language Global organizations must effectively translate content into languages their customers understand. Give your content global relevancy with machine translation. |
Wired
May 2000 |
Sites+Sounds A directory of translation tools online |
Search Engine Watch
February 4, 2010
Jason Tabeling |
Review your PPC Keywords Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. |
