| Similar Articles |
|---|
 |
Search Engine Watch
September 28, 2009
Ron Jones |
International SEO 101, Part 1 International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy.   |
Search Engine Watch
February 24, 2009
Mark Jackson |
International SEO Challenges and Tips Here are a few challenges that companies with an international Web presence face, and some advice for how to create an optimal Web presence that can do well in international search engines. |
Search Engine Watch
July 15, 2010
Mathieu Burgerhout |
International Link Building -- the Best of the Whole World Solutions for targeting relevant, local link partners on country-specific, multilingual, or international websites. |
Search Engine Watch
February 3, 2010
Michael Bonfils |
Top International Search Marketing Failures to Avoid in 2010, Part 2 Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators. |
Search Engine Watch
January 6, 2010
Michael Bonfils |
Top International Search Marketing Failures to Avoid in 2010 There are huge international search opportunities, but using misguided research and not thinking locally are two big mistakes marketers can make. |
Search Engine Watch
March 10, 2011
Guillaume Bouchard |
SEO on a Global Scale: Ranking Internationally Tips for ranking on international versions of Google, a look at worldwide ranking factors, and how to build country-specific sites. |
Search Engine Watch
February 15, 2005
Grant Crowell |
Avoiding Search Engine Woes with Multiple Domains and Websites Operating multiple sites using numerous domains may trigger search engine spam penalties if you're not careful with implementation. |
Search Engine Watch
November 11, 2009
Michael Bonfils |
Tiptoeing Your Way Into International Search Marketing With global search growing rapidly, there has never been a better time to expand internationally. |
Search Engine Watch
March 2, 2011
Christian Arno |
5 Money-Saving Strategies for Localized Websites How microsites, subdomains, duplication, post-edited machine translation, and competing in foreign markets will increase your ROI and save you more money. |
Search Engine Watch
October 6, 2010
Andy Atkins-Kruger |
Key Steps to Launching a Global Website Content delivery and development, keyword research, and localization -- here's a sampler of SES Chicago, where you'll learn best practices for overcoming these obstacles when rolling out an international website. |
Search Engine Watch
July 28, 2010
Christian Arno |
Localizing Websites: Why it Pays to Target Countries and Not Languages For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here's why. |
Search Engine Watch
November 10, 2010
Michael Bonfils |
Choosing a Naming Convention for Global Search Marketing The pros and cons of ccTLDs, subdomains, subdirectories, IDNs, and RegionalTLDs in international search. |
Search Engine Watch
April 28, 2010
Michael Bonfils |
Targeting by Language or Country: What You Need to Know The benefits and challenges associated with international search targeting tactics. |
Search Engine Watch
October 5, 2009
Ron Jones |
International SEO 101, Part 2 One of the challenges with keyword research is to truly identify the language of the customer. With international SEO, this challenge is magnified by localization, different languages, and cultures. |
Search Engine Watch
August 5, 2010
Jon Schepke |
5 Ways to Improve Your Local Search Marketing Strategy Don't lose out on a huge amount of potential business. Use these local search strategies. |
Search Engine Watch
August 3, 2005
Marcela De Vivo |
Coping with Search Engine Penalties Search engine penalties are present and pervasive, and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue. |
Search Engine Watch
January 11, 2010
Ron Jones |
Article Marketing 101 How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content. |
Search Engine Watch
January 12, 2011
Andy Atkins-Kruger |
15 Ways To Avoid Wasting Money In International Rollouts Looking to expand your business overseas? Make your life easier and save money with these top tips. |
Search Engine Watch
September 19, 2008
Gregg Stewart |
Getting to Know Local SEO Local SEO is a must for businesses that sell products locally to a specified geographical area. The channels consumers are using to search are changing. |
Search Engine Watch
December 24, 2010
Adaline Lau |
Search in Asia: Insights for International SEMs Mobile search has gone mainstream in the Asia Pacific region. Also, a look at how consumers use search during the purchase process, plus SEM strategies for the top search engines, by country. |
Entrepreneur
July 2010
Mikal E. Belicove |
The Best Blog Spot Creating a business blog may be a simple part of your online strategy, but how and where to host it? |
Searcher
November 2011
Rushton & Funke |
The Goodness in the Evil of SEO - Why Search Engine Optimization Matters to Information Professionals Some information professionals view SEO with some reservation or even actual contempt due to the rampant SEO techniques that reduce the quality of search results by driving traffic to sites that take advantage of trending searches rather than useful information. |
Search Engine Watch
November 1, 2010
Ray "Catfish" Comstock |
The Importance of Localized Content - Local SEO Takes Center Stage How to create content and link connectivity that sends the right signals to the search engines, telling them your site is relevant for users in those geographies. |
CRM
April 13, 2012
Ora Solomon |
10 Tips for Adapting Your Web Site for International Customers Why an English-only Web site won't cut it. |
Search Engine Watch
August 30, 2010
John Greer |
SEO, Meet Server. Server, Meet SEO. Servers play an important role in SEO and deserve more attention than they get. Tips on domains, subdomains, international search implications, and redirects. |
Search Engine Watch
October 11, 2010
Josh McCoy |
Your Evil Twin: Identifying and Managing Duplicate Content Duplicate content can keep you out of the SERPs. A host of tools can help you identify and manage duplicate content. |
Search Engine Watch
July 8, 2009
Carrie Hill |
Are 5 Sites Better than One? What's better, having one big site covering five niche topics, or five niche sites that somewhat compete against each other? Having multiple sites is not a bad thing, if you've set them up correctly. |
Search Engine Watch
April 8, 2009
Eric Enge |
Operating Web Sites in Multiple Countries Setting up Web sites for multiple countries is a common problem for multinational businesses that want to have separate sites for each country where they do business. There's a real risk that the search engines will see them as duplicate content. |
Search Engine Watch
September 13, 2010
Kaila Strong |
Search and Social: Are You Missing Out? Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search into your social media marketing). |
Entrepreneur
August 2004
Catherine Seda |
In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization. |
Search Engine Watch
November 4, 2008
Mark Jackson |
SEO Site Review: Custom Creations, Unlimited The author performs his quarterly SEO site review, and this time the subject promises to implement his recommendations. Like many Web sites, it isn't in bad shape from a SEO perspective, but it is a great example of the importance of the little things. |
Search Engine Watch
June 17, 2008
Aaron Shear |
SEO Issues with Global Expansion When a U.S.-based company expands globally, they typically spend little or no time with their expansion plans overseas -- often resulting in lost business. |
Search Engine Watch
August 17, 2004
Shari Thurow |
Search Engines and Competitive Research Search engines can tell you a lot about your competition, if you know what to look for. A panel of experts offers tips on profiling your competition and their online marketing efforts. |
Search Engine Watch
August 21, 2009
Frank Watson |
Is Google the Lazy Man's Marketing Method? Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time to focus on other search engines, social media, and other non-Google marketing online? |
Search Engine Watch
October 8, 2010
Frank Watson |
Geo-Targeting Redirects: Cloaking or Better User Experience? Seems like Google still hasn't realized that some user experiences can be improved by particular redirects. |
Search Engine Watch
September 22, 2010
Christian Arno |
Embracing the Nation -- Why Localizing by Country Works If you're serious about competing with the locals in any given market, then you need to take your localization seriously, and that extends to the linguistic and cultural quirks of each individual market. |
Search Engine Watch
December 29, 2008
Ron Jones |
SEO Site Structure 101, Part 2 Search engines love sites that provide a great user experience. So as you consider your site structure please do not leave this out. You will reap great dividends by doing so. |
Search Engine Watch
August 18, 2010
Michael Bonfils |
10 Missed Opportunities in Search Engine Marketing in Japan, Part 2 More advice for navigating the Japanese market, including: translations, keyword research, search engine optimization, blogs/ social media, and trust/user engagement. Part 2 of 2. |
Search Engine Watch
September 16, 2009
Michael Bonfils |
Yandex -- the SEO Perspective Yandex understands Russia's market, its culture, and its language. It also stands to benefit from Russia's technical engineers who have been brilliantly keeping up and innovating the advancement of search technology. |
Search Engine Watch
January 12, 2011
Simon Heseltine |
Stop Making the 6 Biggest SEO Mistakes Have you fallen victim to these search engine optimization pitfalls in the past? If so, it's time to correct them. Now. |
Search Engine Watch
September 24, 2008
Eric Enge |
Use Care When Choosing an SEO Agency It's important to beware of instant SEO experts who know a few things about what's going on, but don't get the whole picture. Don't hire an SEO or begin SEO work on your own without validating that it's the right course of action. |
Search Engine Watch
February 28, 2011
Ray "Catfish" Comstock |
The Canonical Tag Can Save You from the Duplicate Content Monster How the very useful rel="canonical" tag solves many common SEO problems that exist around duplicate content issues. |
Search Engine Watch
May 10, 2006
Anne Kennedy |
Curbing SEOs Who've Gone Wild When it comes to optimizing your website for search engines, when is "enough" enough? And why is overoptimization a problem? |
Search Engine Watch
August 25, 2010
Christian Arno |
SEO for Global Websites: Targeting the Right Search Engine for Your Market Developing search engine optimization tactics that are specific to each country's dominant search engine is just as important as creating language- and culture-specific websites. |
Search Engine Watch
January 4, 2010
Ron Jones |
Duplicate Content 101 What duplicate content is, how search engines deal with it, and how to avoid the pitfalls. |
Search Engine Watch
December 22, 2008
Ron Jones |
SEO Site Structure 101, Part 1 Understanding why site structure is important for natural SEO. |
Search Engine Watch
October 13, 2009
Mark Jackson |
Addressing the 'O' in Search Engine Optimization Tips for improving optimization efforts. |
Search Engine Watch
August 19, 2009
Michael Bonfils |
Building Trust is Key to Great Global Search Marketing Too often, multilingual-targeted search marketing campaigns fail miserably because they actually instill more distrust within the content of their ad copy and landing pages than they do by building enough trust to initiate a call to action. |
InternetNews
April 12, 2004
Dan Muse |
Ensim Helps HSPs Go Beyond a Web Site The software infrastructure provider unveils a program designed to encourage its 18,000 hosting service provider customers to offer e-commerce services to their 600,000 business clients. |
InternetNews
August 17, 2004
Christopher Saunders |
Yahoo! Ups Ante for Small Businesses The Web giant cuts costs on domains and beefs up its hosting offerings in a bid to compete with discounters for small businesses. |
