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Search Engine Watch
February 3, 2010
Michael Bonfils |
Top International Search Marketing Failures to Avoid in 2010, Part 2 Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators.   |
Search Engine Watch
January 19, 2011
Michael Bonfils |
5 Factors to Help You Identify the Best Global Search Markets Why analytics, keyword research data, competition, technical challenges, and e-commerce challenges are the most important factors for identifying potential international markets. |
Search Engine Watch
January 6, 2010
Michael Bonfils |
Top International Search Marketing Failures to Avoid in 2010 There are huge international search opportunities, but using misguided research and not thinking locally are two big mistakes marketers can make. |
Search Engine Watch
September 30, 2009
Bill Hunt |
Less Common Problems of International SEO Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems. |
Search Engine Watch
July 28, 2010
Christian Arno |
Localizing Websites: Why it Pays to Target Countries and Not Languages For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here's why. |
Search Engine Watch
August 13, 2010
Anne Kennedy |
Why Business Needs to Adapt to Global Search Marketing Foolish and expensive mistakes are made because multinational advertisers fail to accommodate differences among searchers in foreign markets without thinking through what the target customers might actually be doing or seeing on their sites. |
Search Engine Watch
March 2, 2011
Christian Arno |
5 Money-Saving Strategies for Localized Websites How microsites, subdomains, duplication, post-edited machine translation, and competing in foreign markets will increase your ROI and save you more money. |
Search Engine Watch
August 18, 2010
Michael Bonfils |
10 Missed Opportunities in Search Engine Marketing in Japan, Part 2 More advice for navigating the Japanese market, including: translations, keyword research, search engine optimization, blogs/ social media, and trust/user engagement. Part 2 of 2. |
Searcher
February 2012
Nancy K. Herther |
Feature: Language Translation in the Internet Age - 'my Hovercraft is Full of Eels' Webpages are designed to attract users and to keep them coming back. Along with poor design and typos, issues of unclear messages plague many websites today. |
Search Engine Watch
June 23, 2010
Michael Bonfils |
Dialects, Diversity and Keyword Research Great tips for improving your ad groups and utilizing linguistic diversity and dialects to expand your list of non-English keywords. |
CRM
April 13, 2012
Ora Solomon |
10 Tips for Adapting Your Web Site for International Customers Why an English-only Web site won't cut it. |
Search Engine Watch
July 21, 2010
Michael Bonfils |
10 Missed Opportunities in Search Engine Marketing in Japan Why Japan is the most difficult country to provide both natural search engine optimization and paid search marketing service for. Part one of two. |
Search Engine Watch
September 22, 2010
Christian Arno |
Embracing the Nation -- Why Localizing by Country Works If you're serious about competing with the locals in any given market, then you need to take your localization seriously, and that extends to the linguistic and cultural quirks of each individual market. |
Search Engine Watch
August 19, 2009
Michael Bonfils |
Building Trust is Key to Great Global Search Marketing Too often, multilingual-targeted search marketing campaigns fail miserably because they actually instill more distrust within the content of their ad copy and landing pages than they do by building enough trust to initiate a call to action. |
Search Engine Watch
April 28, 2010
Michael Bonfils |
Targeting by Language or Country: What You Need to Know The benefits and challenges associated with international search targeting tactics. |
Wired
May 2000
Carl Zimmer |
Universal Translators A look at the hubs for machine translation R&D worldwide. |
Search Engine Watch
November 10, 2010
Michael Bonfils |
Choosing a Naming Convention for Global Search Marketing The pros and cons of ccTLDs, subdomains, subdirectories, IDNs, and RegionalTLDs in international search. |
Information Today
September 13, 2010 |
SYSTRAN Mobile Translator for iPhone, iPod touch, and iPad Devices The company plans to release additional European languages, such as Spanish, German, Dutch, Portuguese, and Italian. |
Search Engine Watch
June 2, 2010
Christian Arno |
Thinking Beyond a Monolingual Audience If you're in the business of selling products or services online, here's how to avoid cutting out more than three-quarters of your potential customers -- non-English speakers. |
ONLINE
May/Jun 2008
Greg R. Notess |
Multilingual Searching: Search Engine Language Tools For savvy searchers, the multiple languages and content from distant countries create new opportunities for finding previously buried information resources. |
Search Engine Watch
August 12, 2009
Andy Atkins-Kruger |
Translating Keywords Should Never EVER Happen Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can't predict that. |
Search Engine Watch
June 30, 2010
Christian Arno |
Multilingual SEO Essentials: Research Your Keywords A three-pronged approach international search marketers should use when working out your keywords for foreign markets. |
Search Engine Watch
September 23, 2009
Andy Atkins-Kruger |
Do Accents Really Matter in International SEO? Do search engines these days compensate for accented characters automatically? Some argue that all you need to do is directly place the character in HTML and Google will do the work for you. So what's the story? |
Pharmaceutical Executive
April 1, 2005
Jorge Arteaga |
Found in Translation Global expansion through the creation of foreign affiliates or acquisition of smaller pharma companies often makes good business sense. But, exploration of new foreign markets means overcoming language barriers and understanding completely new cultures. |
Search Engine Watch
January 12, 2011
Andy Atkins-Kruger |
15 Ways To Avoid Wasting Money In International Rollouts Looking to expand your business overseas? Make your life easier and save money with these top tips. |
Inc.
April 2008
Michael Fitzgerald |
What Are You Trying to Say? Translators for your business. |
New Architect
May 2002
Al Williams |
Taking on The World Is your site ready for internationalization? |
Search Engine Watch
May 19, 2010
Andy Atkins-Kruger |
The 10 Fundamental Laws of International Search Marketing A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more. |
BusinessWeek
August 6, 2007 |
Putting A Translator Through Its Paces A new pocket translator is put to the test. |
Managed Care
August 2000
Christina Zarcadoolas, Ph.D. & Mercedes Blanco |
Lost in Translation: Each Word Accurate, Yet... Too often, health plan information is overly literal and insensitive to nuances of language, culture, and understanding. Savvy administrators can help. |
Search Engine Watch
September 28, 2009
Ron Jones |
International SEO 101, Part 1 International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. |
Search Engine Watch
October 14, 2008
Mark Jackson |
Are You Measuring SEO Success Correctly? Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly. |
CRM
July 8, 2011
Rob Vandenberg |
Language a Crucial Component for Businesses International collaboration is the new core facet of doing business. |
D-Lib
March 2006
David A. Smith |
Debabelizing Libraries: Machine Translation by and for Digital Collections Million-book libraries provide not only testbeds for existing ideas, but also several problems in need of immediate solution. As data acquisition becomes more automated, cataloguing needs more automated help. |
Fast Company
Neal Ungerleider |
Google Translate Can Now Decipher Signs In 27 Languages Through the standalone Translate app, users can translate signs in tongues ranging from Catalan and Indonesian, to Slovak and Ukrainian. |
Search Engine Watch
September 9, 2008
Mark Jackson |
Domain Acquisition -- How Much is Too Much? Think you can't afford to spend the money to buy an existing domain name? If you do the math, the cost savings you gain may surprise you. |
Search Engine Watch
October 7, 2009
Andy Atkins-Kruger |
How to Choose an International Search Agency A vast majority of international search marketing resourcing decisions made this month will be taken by people who've never had to make such decisions and guidance is offered to aid in the process. |
Search Engine Watch
June 2, 2010
Kevin Gibbons |
How Is Your SEO Strategy Really Performing? Rankings, traffic, and CTR can be misleading. Here's how to avoid placing too much confidence in the wrong measurements. |
Search Engine Watch
April 6, 2011
Andy Atkins-Kruger |
How to Test International Search Marketing Opportunities at Low Cost Tips for businesses with limited resources on overcoming marketing challenges when taking expanding to new territories. |
IDB America
April 2005
Alexandra Russell-Bitting |
How Don Quixote Rode Into Washington Translator Edith Grossman discusses the challenge of recreating a 17th century Spanish masterpiece for American readers. |
Inc.
June 1, 2003
Anton Piech |
Speaking in Tongues When doing business overseas, the right translator can make all the difference. |
Search Engine Watch
January 20, 2009
Carrie Hill |
Testing Your Online Business Plan Monetizing a Web site is so much more than slapping some ads on a page and waiting for the checks to roll in. You need to create a business plan, and test viability of that plan before you spend any money on marketing and development. |
Search Engine Watch
July 15, 2010
Mathieu Burgerhout |
International Link Building -- the Best of the Whole World Solutions for targeting relevant, local link partners on country-specific, multilingual, or international websites. |
PC Magazine
August 1, 2008
Eric Griffith |
31 Days to a Brand-New Web Storefront Consult this checklist daily and in one month you'll be ready for the world of e-commerce. |
D-Lib
Sep/Oct 2011
Gauthereau-Bryson et al. |
Digitization Practices for Translations: Lessons Learned from the Our Americas Archive Partnership Project This paper discusses the complexities involved in digitizing multilingual historical documents, including practices for creating "born-digital" translations and unique metadata to best describe these rare, primary documents. |
