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Search Engine Watch
June 2, 2010
Christian Arno |
Thinking Beyond a Monolingual Audience If you're in the business of selling products or services online, here's how to avoid cutting out more than three-quarters of your potential customers -- non-English speakers.   |
Search Engine Watch
March 2, 2011
Christian Arno |
5 Money-Saving Strategies for Localized Websites How microsites, subdomains, duplication, post-edited machine translation, and competing in foreign markets will increase your ROI and save you more money. |
Search Engine Watch
July 28, 2010
Christian Arno |
Localizing Websites: Why it Pays to Target Countries and Not Languages For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here's why. |
Search Engine Watch
September 22, 2010
Christian Arno |
Embracing the Nation -- Why Localizing by Country Works If you're serious about competing with the locals in any given market, then you need to take your localization seriously, and that extends to the linguistic and cultural quirks of each individual market. |
Search Engine Watch
October 20, 2010
Christian Arno |
Get Linked: How to Build Backlinks in Foreign Languages The foreign language Internet presents the greatest untapped resource of our time, and word is spreading fast of just how profitable it can be and how easy it is to rank highly in foreign language search engines. |
Search Engine Watch
June 30, 2010
Christian Arno |
Multilingual SEO Essentials: Research Your Keywords A three-pronged approach international search marketers should use when working out your keywords for foreign markets. |
Search Engine Watch
September 28, 2004
Patricia Hursh |
Search Marketing in Europe Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe? |
Search Engine Watch
January 30, 2011
Mark Jackson |
Search Engine Optimized vs. Search Engine Friendly Websites Having a search engine friendly website structure isn't the same as optimizing a website for search engines. Here's how to make sure your website is actually search engine optimized, as well as friendly. |
Search Engine Watch
August 19, 2009
Michael Bonfils |
Building Trust is Key to Great Global Search Marketing Too often, multilingual-targeted search marketing campaigns fail miserably because they actually instill more distrust within the content of their ad copy and landing pages than they do by building enough trust to initiate a call to action. |
Search Engine Watch
May 19, 2010
Andy Atkins-Kruger |
The 10 Fundamental Laws of International Search Marketing A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more. |
Search Engine Watch
August 11, 2010
Andy Atkins-Kruger |
Improving Your International SEO Skills If you're looking to take your search engine optimization to a global level, you'll need the right skill set. Some tips on how to gain international search experience, where to seek training, and dealing with other languages. |
Search Engine Watch
July 15, 2010
Mathieu Burgerhout |
International Link Building -- the Best of the Whole World Solutions for targeting relevant, local link partners on country-specific, multilingual, or international websites. |
Entrepreneur
January 2010
Mikal E. Belicove |
Go Right to the Source (Code) Ensure a bug-free website by following the best practices of programming and design set by W3C. |
Entrepreneur
April 2010
Nicholas Chilenko |
It's In the Way That They Use It Website design and usability are critical to converting eyeballs to sales for small business. |
AskMen.com
January 9, 2002
Justin Becker |
How To: Build A Personal Website In 7 Steps I'll show you how easy it is to get a website up and running, in 7 simple steps... |
Search Engine Watch
October 6, 2010
Andy Atkins-Kruger |
Key Steps to Launching a Global Website Content delivery and development, keyword research, and localization -- here's a sampler of SES Chicago, where you'll learn best practices for overcoming these obstacles when rolling out an international website. |
Search Engine Watch
October 5, 2009
Ron Jones |
International SEO 101, Part 2 One of the challenges with keyword research is to truly identify the language of the customer. With international SEO, this challenge is magnified by localization, different languages, and cultures. |
Search Engine Watch
December 2, 2010
Mathieu Burgerhout |
Best Solution for Duplicate Content Issues A clever solution to get every product indexed, in the right language, and show visitors from specific countries the right stock. |
Search Engine Watch
November 17, 2010
Christian Arno |
Website Localization: The Time is Now Although the English-language web has reached a saturation point, the foreign language Internet still offers rich-pickings, and presents a rather lucrative opportunity for businesses. |
Entrepreneur
December 2009
Mikal E. Belicove |
Really Simple Success Content syndication via RSS is an easy and inexpensive way to drive more traffic to your site. |
Fast Company
Neal Ungerleider |
Now You Can Go Shopping On Twitter Twitter is beginning to roll out pages for products and places with e-commerce integration. The pages are part of the social networking site's increasing foray into e-commerce and monetization. |
New Architect
May 2002
Al Williams |
Taking on The World Is your site ready for internationalization? |
Search Engine Watch
August 25, 2010
Kevin Gibbons |
Why Google is Never the 'Only Customer' Four reasons why it's so important to write for people - not just Googlebots. |
Search Engine Watch
February 13, 2011
Mark Jackson |
10 Types of Helpful SEO Content Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success. |
Entrepreneur
May 2006
Nichole L. Torres |
Web of Neglect If your site's outdated, you could be paying the price-in customers. |
Chemistry World
November 26, 2015
Derek Lowe |
Emerging from Babel Today, English is the language of science -- but this has not always been the case. |
Search Engine Watch
October 7, 2009
Andy Atkins-Kruger |
How to Choose an International Search Agency A vast majority of international search marketing resourcing decisions made this month will be taken by people who've never had to make such decisions and guidance is offered to aid in the process. |
IndustryWeek
January 1, 2008
Brad Kenney |
Cat.com Takes Top Web Prize Recently released "Web Globalization Report Card" describes internet best practices among global manufacturers. |
AFP eWire
March 14, 2005 |
Website Back to Basics: Core Content Think a solid, interactive and even innovative website is just for the bigger charities? Think again. Here begins a five-part series on how smaller and mid-size organizations can get back to website basics and develop sites that resonate with donors. |
CRM
April 13, 2012
Ora Solomon |
10 Tips for Adapting Your Web Site for International Customers Why an English-only Web site won't cut it. |
Entrepreneur
June 2009
Mikal E. Belicove |
The Purpose-Driven Website Assuming your website is successful, what will it have accomplished? |
CIO
March 15, 2002
Daintry Duffy |
Gearing Up for Globalization Katarina Bonde, CEO of technology provider Glides, on the challenges of globalizing and localizing the Web... |
The Motley Fool
December 2, 2008
Brian Orelli |
Congratulations, It's a Website UnitedHealth jumps on the health website bandwagon. |
Search Engine Watch
October 6, 2010
Kevin Gibbons |
5 Ways to Increase Your Website's Revenue Your website might be generating revenue for your business, but could it be doing even better? |
The Motley Fool
July 25, 2007
Jeremy MacNealy |
Fool on Call: Google Gears Up for Global Growth New international hires and innovations point to the future of Google's growth. |
Search Engine Watch
November 1, 2010
Ray "Catfish" Comstock |
The Importance of Localized Content - Local SEO Takes Center Stage How to create content and link connectivity that sends the right signals to the search engines, telling them your site is relevant for users in those geographies. |
eCFO
April 2001
Adam Lincoln |
Lost in Translation Today, 96 percent of ecommerce Web sites are written in English. By 2003, the majority will be in some other language. Localization services may be the key to cross-border revenues... |
AFP eWire
July 11, 2005
Christ & Fignar |
Website Back to Basics --Technical Stuff You Need to Know A great nonprofit website needs a lot more than tools. In fact, all the fancy technology "solutions" in the world won't solve a problem you don't know you have. |
Search Engine Watch
December 7, 2010
Garry Przyklenk |
How to Optimize Your Website for Great User Experience Across All Browsers and Devices A list of free, inexpensive, and premium tools to get you started in collecting qualitative feedback and objective data on factors affecting user experience on your website and landing pages. |
AFP eWire
October 4, 2004 |
Nonprofits Continue Love/Hate Relationship with Internet While web usage is prevalent in the nonprofit sector, a majority of charities aren't satisfied with their web design and many still aren't seeing much traffic, according to a recent survey. |
CRM
January 2015
Marshall Lager |
Give Localization Its Due Mastering this important concept is trickier than you think. |
AFP eWire
January 20, 2004 |
Making Your Website Work With Your Fundraising Plan How can I get more supporters and potential donors to visit our organization's website? How can I make our website more interactive? Will our website look funny in different browsers or on a Mac? Answers to these questions and more |
CRM
August 24, 2012 |
Genesys Research Finds Big Businesses Shy Over Social CRM Very few companies list their social media sites on their Contact Us pages. |
