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CRM
March 13, 2015
Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy.   |
CRM
December 2006
Jessica Sebor |
The BI Tools Bonanza Simple, rewarding BI tools have been developed over the past three years, quietly accelerating marketers' ability to see and hear. |
CRM
September 2012
Judith Aquino |
Avoid the Spam Folder How marketers can save outbound emails from the dreaded fate. |
CRM
February 19, 2014
Maria Minsker |
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
CRM
January 17, 2012
Judith Aquino |
Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages. |
CRM
January 12, 2015
Maria Minsker |
Adobe Debuts New Marketing Cloud Capabilities at the NRF Show New features include email personalization and improved audience targeting |
Pharmaceutical Executive
February 1, 2006
Jere Doyle |
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. |
CRM
October 7, 2011
Tim Suther |
Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience. |
AFP eWire
July 31, 2013
Mike Snusz |
Three Pieces to an Engaging Email Campaign Nonprofit email campaigns can learn from what the corporate world is doing. Corporate email programs have focused on delivering value -- they test offers, messaging and more. |
CRM
May 2006
Carol Ellison |
8 Email Marketing Tips Experts provide commonsense advice about one of the most powerful and yet one of the most dangerous mediums of communication -- Email. |
Fast Company
August 2003
Keith H. Hammonds |
The Dirty Little Secret About Spam What J.P. Morgan Chase and Kraft want is exactly what the guys peddling porn and gambling want: free access to your inbox. That's why there's no easy solution to a problem that could soon make the world's email system crash and burn. |
| Knowledge@Wharton |
In E-mail Marketing, Consumers Weed Out the Weakest Links It's time for e-mail marketers to shape up. That seems to be the message suggested by a new round of research measuring click-through rates. E-mail lists, which once looked like a cheap silver bullet for marketers and publishers, are proving less effective than once thought. |
CRM
August 3, 2012
Carrie Scott |
Reinvigorate Email Marketing Marketers need to focus on new methods of engagement to combat declining ROIs and deliverability. |
CRM
October 1, 2003
David Myron |
Marketing Automation Under Attack Consumers and legislators are demanding more from marketers. |
CRM
December 14, 2012
Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
CRM
December 14, 2012
Shannon Aronson |
Social CRM and the Great Power Shift Social CRM is about customer involvement, not supervision. This means that marketers today must curate, respond to, and inspire conversations in order to thrive in the marketplace. Here are five keys to success. |
CRM
November 1, 2007
David Myron |
The Age of Influence The failure of many word-of-mouth marketing campaigns is largely due to their transparency. |
CRM
December 1, 2005
Alexandra DeFelice |
Cost Reduction Gets a Dutch Touch With Data Mining Dutch insurance company FBTO Verzekeringen deployed a marketing campaign optimization tool and reduced campaign costs by 35% the first year, saw a 29% profit improvement and increased conversion rates by 40%. |
CRM
May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
CRM
January 2008
Jessica Tsai |
Oh, Behave! It's never easy to know precisely what your customers are feeling - but you can certainly pay attention to what they're doing, and behavioral targeting can lead to actionable insight. |
CRM
February 2004
Martin Schneider |
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. |
CRM
February 2008
Jessica Tsai |
The Smallest Slice A pristine customer database - names, addresses, phone numbers, all neat and clean - is only the first step. Now you have to market to certain parts of that group: How do you carve out just the right piece of the pie? |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
AFP eWire
July 21, 2008 |
'Isn't Email Just Like Regular Direct Mail--But on Steroids?' A cool $10 billion or so is now being raised annually online. But what is the truth about email? |
CRM
December 16, 2015
Sam Del Rowe |
True Influence Launches Data-as-a-Service Platform InsightBASE The new platform aims to improve B2B marketing performance by providing insight into online behavior. |
Bank Technology News
January 2007
Hakan Akbas |
Want a Good Response Rate? Better Get Personal. Push marketing drives customers away. Personalized, customized marketing pulls them in with products and services that meet their needs. |
CRM
November 18, 2015
Oren Smilansky |
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly. |
CRM
January 2007
Jessica Sebor |
From Crayons to Calculators The transition marketers have had to make -- from creative souls to metrics mavens -- has occurred quickly over a relatively short period of time. Here, a brief on recent developments and some tips for remaining competitive. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
Search Engine Watch
February 11, 2011
Roger Barnette |
The New Attribution: Smart Marketers and User-Based Media Optimization By understanding the purchase cycle, you can deliver a more qualified audience to your website and get potential customers to convert more often. |
CRM
October 2, 2013 |
Experian Releases Email Insights A new product turns inactive email subscribers into active customers again. |
CRM
February 9, 2015
Maria Minsker |
Oracle Launches Life Sciences Solution for Oracle Marketing Cloud The solution delivers marketing tools while adhering to HIPAA regulations. |
CRM
March 1, 2007
Colin Beasty |
Business Problem: A company can't determine which Web-site factors either drive conversion rates or detract from a customer's experience. Tech Solution: multivariable testing tools. Kefta Dynamic Targeting... Memetrics xOs Enterprise... Optimost Enterprise Solution... |
CRM
April 16, 2015 |
Bronto Releases Socialite to Help Marketers Measure the Impact of Social Campaigns New software offering supports marketers on Facebook, Instagram, and Twitter. |
CRM
February 10, 2014
Maria Minsker |
As Marketers Embrace New Tactics, Experian Studies Find Email Is Still King Thanks to pop-up windows and responsive design, email remains the top marketing channel. |
CRM
December 11, 2015
Nipul Chokshi |
Predictive Marketing Can Help Retail Harness the Holiday Hustle Understanding data, anticipating behavior, and evaluating progress can help stores get the most out of the shopping season. |
Entrepreneur
June 2005
Kim T. Gordon |
Stamp of Approval Looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes. |
CRM
August 2005
Marshall Lager |
CRM in an Age of Legislation Privacy laws have forced sales callers and outbound marketers to clean up their act and given them a chance to polish their image. |
Search Engine Watch
January 24, 2008
Kevin Newcomb |
Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. |
CRM
August 1, 2007
Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
CRM
January 2012
Judith Aquino |
Don't Count Out Email Yet New advances make email a smart choice for marketers. |
CRM
October 2005
Jim Dickie |
Direct Marketing Trends for 2006 More companies are turning to the Web for targeted marketing efforts. |
CRM
April 9, 2014
Maria Minsker |
B2B Marketers Must Stop Relying on Customer Data Found In-House, Forrester Research Finds Marketers should embrace external, non obvious sources to determine how buyers make purchasing decisions. |
CRM
June 10, 2011
Leonard Klie |
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels. |
CRM
October 2009
Christopher Musico |
Re:Tooling -- Marketing Campaign Optimization: Optimization for the Masses When budgets get tight, marketers need to squeeze everything they can out of what's left. |
CRM
December 5, 2014
Grant Halloran |
Overcoming Your Big Data Fears Five steps to put marketers on the right path. |
CRM
August 31, 2012
Adam Blitzer |
Nine Essential Skills for B2B Marketers In an industry that's constantly moving ahead, don't get left behind. |
CRM
September 2013
Maria Minsker |
Consumers Call Personalized Email Marketing 'Superficial' Marketers and consumers are on different pages when it comes to email marketing effectiveness. |
