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InternetNews January 27, 2004 Janis Mara	Costs of Blocking Legit E-Mail To Soar Erroneously blocked e-mail will cost marketers about $419 million in 2008.
InternetNews February 13, 2004 Janis Mara	Mailers and ISPs: Can't We All Just Get Along? Traditionally, e-mailer marketers felt ISPs, in their struggle to contain the ever-growing spam epidemic, were too distracted or untrusting to ensure legitimate messages got through to recipients.
Entrepreneur May 2004 Catherine Seda	Stopped in Your Tracks? We've got 5 tips to make sure your e-mails don't get tagged as spam.
Fast Company August 2003 Keith H. Hammonds	The Dirty Little Secret About Spam What J.P. Morgan Chase and Kraft want is exactly what the guys peddling porn and gambling want: free access to your inbox. That's why there's no easy solution to a problem that could soon make the world's email system crash and burn.
Entrepreneur March 2004 Melissa Campanelli	Canning Spam Spam concerns have forced many e-tailers to rethink their e-mail marketing programs. Should you?
Pharmaceutical Executive February 1, 2006 Jere Doyle	Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments.
Information Today February 2004 Dick Kaser	'Can Spam' Law Needs to Be Enforced It looks like it will take some muscle to back up the letter of this new law. What we need next is a major suit against one of these nefarious outfits to drive the point home that spam is now illegal.
CFO April 1, 2003 Tim Reason	Besieged by Spam Junk E-mail can be "filtered" inexpensively, but the costs don't stop there.
CRM November 2007 Jessica Tsai	Cast a Narrow Net Marketers can't afford to target every fish in the sea. With better aim and finely honed tools, they can take more time to invest in their customer relationships to create highly compatible lists.
Fast Company January 2003 Alison Overholt	If You Have Received This by Mistake... Email was supposed to make your life easier, faster, and cheaper -- not messier, uglier, and cheesier. Here's how to keep the spam off your plate.
CRM March 13, 2015 Loren McDonald	Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy.
CRM September 2012 Judith Aquino	Avoid the Spam Folder How marketers can save outbound emails from the dreaded fate.
InternetNews December 19, 2003 Robyn Greenspan	Heavy Traffic Days Research concludes that the early part of the week is the most active for surfing and sending e-newsletters.
PC World August 2003 Daniel Tynan	Uncle Sam vs. Spam A slew of proposed federal and state bills promise to protect your in-box. But can any law stem the tide of spam?
InternetNews August 20, 2004 Jim Wagner	A Day in the Life of a Spammer Bulk e-mail provider looking for sympathy, finds he can't even disclose his real name.
CRM September 2012 David Myron	What Email Marketers Can Learn from Social Media By putting the customers' interests first, organizations can create personalized and relevant messages that deliver positive experiences. This will go a long way toward reinforcing trust with the company and its brand.
Reason November 2003 Wendy M. Grossman	The Spam Wars How should the Internet deal with junk mail?
InternetNews February 4, 2004 Robyn Greenspan	The Deadly Duo: Spam and Viruses, January 2004 E-mail inboxes groaned under the 60 percent spam volume, along with the most financially destructive worm the Internet has known.
Entrepreneur May 2005 Catherine Seda	The Name Game Including prospects' names and personalized content in your marketing e-mails increases success of the campaign.
InternetNews April 27, 2006 David Miller	Bouncebacks: The Hidden Cost of Spam A nasty side effect of spam and e-mailed viruses is costing companies an estimated $5 billion per year in IT resources, according to security services company IronPort.
BusinessWeek November 15, 2004 Gene G. Marcial	Why DoubleClick Is Getting Second Looks Long rumored to be takeover bait, DoubleClick, a provider of Web services to ad agencies and online marketers, may finally get bought out. And the stock jumped on the news.
InternetNews March 2, 2004 Robyn Greenspan	Online Ads, E-marketing on Upswing The online ad industry experienced a rebound in 2003, with growth in impressions, rich media and e-mail click-through rates. However, with more ads in the market, response rates suffered.
New Architect August 2002 Lincoln D. Stein	A Tidal Wave Of Spam Why rail against the machine when you can go with the flow?
CRM August 28, 2013	Silverpop Launches Web Personalization for Marketers SmartContent delivers the right message in real time to Web site visitors.
AskMen.com May 7, 2003 Steve Richer	How To: Avoid Spam E-mail Rest assured there are things the little people can do to overcome that quagmire. Read on to find out how you can modify your surfing behavior to minimize the risk of a spam invasion.
InternetNews February 9, 2004 Janis Mara	AOL Floats E-Mail Reports for Marketers The giant ISP is gauging marketers' interest in a tracking service that would let marketers know whether and why e-mail was blocked, among other things.
PC World July 2002 Brad Grimes	Finally, Real Relief From Spam One Web service and a little common sense give peace of mind.
InternetNews January 28, 2005 Susan Kuchinskas	FTC Closing CAN-SPAM Loopholes Spam-fighting feds figure out the fine points of anti-spam law.
PC Magazine March 2, 2005 Larry Seltzer	Who's Winning the Spam War? AOL says its users are getting less spam. Can this be true? Is this because of its technology, or the effective legal action it takes against spammers?
Wall Street & Technology March 2, 2004 Jim Middlemiss	IT Challenge: Spam The Challenge: Junk e-mail is becoming a big problem, as spammers clog inboxes with dubious offerings from weight-loss remedies to cheap Viagra. How to filter the spam without filtering important e-mails is a problem.
PC World January 2004 Tom Spring	Spam Laws: Bark or Bite? New antispam efforts aren't expected to end the scourge.
Information Today February 2002 Shirley Duglin Kennedy	Spam I Am! The proliferation of junk e-mail...
PC World April 2004 Tom Spring	Spam Wars Rage The new federal antispam law doesn't seem to be working. Will anything stop the e-mail onslaught?
PC World August 2002 Daniel Tynan	Spam Inc. In 2002, spam is not just a scourge, it's big business. Our investigator reveals who's behind the assault on your in-box and why stemming the tide won't be easy.
CRM July 8, 2015 Charles Nicholls	Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience.
CRM June 1, 2015 Maria Minsker	Monetate Introduces Three-Part Predictive Decisioning Platform The solution enables marketers to scale personalization efforts.
BusinessWeek August 11, 2003 Lorraine Woellert	Out, Out, Damned Spam Junk e-mail accounts for roughly half of all network traffic. Here are five ways to beat it back
CRM June 10, 2011 Leonard Klie	New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels.
PC World January 31, 2002 Jim Welp	Spam Begone Eating more spam than ever? Here's how to keep junk e-mail from ruling your in-box...
CRM October 1, 2003 David Myron	Marketing Automation Under Attack Consumers and legislators are demanding more from marketers.
CRM September 2013 Maria Minsker	Consumers Call Personalized Email Marketing 'Superficial' Marketers and consumers are on different pages when it comes to email marketing effectiveness.
CRM February 9, 2015 Maria Minsker	Oracle Launches Life Sciences Solution for Oracle Marketing Cloud The solution delivers marketing tools while adhering to HIPAA regulations.
CRM April 1, 2004 David Myron	BPO News & Insight: Email Tuesdays A new report says the most popular day to send an email marketing blast is Tuesday.
CRM February 10, 2014 Maria Minsker	As Marketers Embrace New Tactics, Experian Studies Find Email Is Still King Thanks to pop-up windows and responsive design, email remains the top marketing channel.
CRM October 5, 2012 Kyle Lacy	The Future of Marketing Strategy Embracing the cross-channel approach is the only option.
Inc. June 15, 2000 Jim Sterne	In Praise of E-mail The Internet's simplest app is also its most effective
CRM August 1, 2005 Alexandra DeFelice	Helping Consumers to Swallow Cookies From cookie rejection to new legislation, marketers must clear more and more hurdles to capture customer information. Winning customer trust is key to gaining access to personal information.
T.H.E. Journal August 2004	Spam Sleuth Enterprise Helping keep e-mail inboxes spam-free is the goal of this Blue Squirre offering, which is an anti-spam server solution that resides on an e-mail server or as a separate server to screen out spam before it reaches the internal mail server.
Macworld April 19, 2007 Christopher Breen	Spam fighters Seven utilities that can help to rid your inbox of junk.
CRM April 4, 2014 Kane Russell	Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach.