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The Motley Fool March 19, 2004 Selena Maranjian |
Stop Junk Mail, Calls, and Spam Why tolerate direct marketers? Here are a few tips to lessen irksome calls and emails. |
CRM April 1, 2004 David Myron |
BPO News & Insight: Email Tuesdays A new report says the most popular day to send an email marketing blast is Tuesday. |
CRM January 17, 2012 Judith Aquino |
Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages. |
CRM September 2012 Judith Aquino |
Avoid the Spam Folder How marketers can save outbound emails from the dreaded fate. |
CRM March 13, 2015 Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. |
CRM September 2012 David Myron |
What Email Marketers Can Learn from Social Media By putting the customers' interests first, organizations can create personalized and relevant messages that deliver positive experiences. This will go a long way toward reinforcing trust with the company and its brand. |
Entrepreneur September 2003 Chris Penttila |
Direct Hit Can direct marketing survive a consumer backlash? |
Fast Company August 2003 Keith H. Hammonds |
The Dirty Little Secret About Spam What J.P. Morgan Chase and Kraft want is exactly what the guys peddling porn and gambling want: free access to your inbox. That's why there's no easy solution to a problem that could soon make the world's email system crash and burn. |
CRM February 2, 2004 David Myron |
FCC Hits Hard With DNC Fine The fine show the FCC's commitment to helping disgruntled consumers. |
CRM May 2013 Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. |
CRM October 2005 Jim Dickie |
Direct Marketing Trends for 2006 More companies are turning to the Web for targeted marketing efforts. |
InternetNews April 6, 2009 Kenneth Corbin |
New Bill Looks to Clamp Down on Mobile Spam Legislation seeks to curtail unsolicited text messages by broadening scope of CAN-SPAM Act and Do-Not-Call registry. |
Fast Company January 2003 Alison Overholt |
If You Have Received This by Mistake... Email was supposed to make your life easier, faster, and cheaper -- not messier, uglier, and cheesier. Here's how to keep the spam off your plate. |
CRM May 2006 Carol Ellison |
8 Email Marketing Tips Experts provide commonsense advice about one of the most powerful and yet one of the most dangerous mediums of communication -- Email. |
CRM January 21, 2005 Colin Beasty |
Harbor Freight Tools Cans Spam The retailer has seen double-digit results through better targeting its email marketing. |
CRM January 19, 2011 |
Emailvision Acquires Social Marketing Management Firm ObjectiveMarketer Emailvision, a provider of software as a service for email marketing, has acquired ObjectiveMarketer, a provider of social media marketing. This acquisition will enable online marketers to efficiently plan, automate, execute, and measure social marketing campaigns. |
PC World August 2003 Daniel Tynan |
Uncle Sam vs. Spam A slew of proposed federal and state bills promise to protect your in-box. But can any law stem the tide of spam? |
CRM November 2007 Jessica Tsai |
Cast a Narrow Net Marketers can't afford to target every fish in the sea. With better aim and finely honed tools, they can take more time to invest in their customer relationships to create highly compatible lists. |
New Architect August 2002 Lincoln D. Stein |
A Tidal Wave Of Spam Why rail against the machine when you can go with the flow? |
CRM November 1, 2005 Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
CRM October 1, 2005 Alexandra DeFelice |
Happy Holiday Marketing Marketers should prepare now for the upcoming holiday season online, testing email campaigns and looking at last year's holiday successes and failures. |
CRM September 14, 2011 |
SilverPop Launches New Email Marketing Offering Publish-to-Social lets users post details of email marketing projects to social media sites. |
Bank Technology News August 2007 Joe Bernik |
The Harm Behind Spam SPAM has now become the favorite tool of online criminals. |
CRM July 8, 2015 Charles Nicholls |
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. |
CRM August 2005 Marshall Lager |
CRM in an Age of Legislation Privacy laws have forced sales callers and outbound marketers to clean up their act and given them a chance to polish their image. |
BusinessWeek August 11, 2003 Lorraine Woellert |
Out, Out, Damned Spam Junk e-mail accounts for roughly half of all network traffic. Here are five ways to beat it back |
CRM August 3, 2012 Carrie Scott |
Reinvigorate Email Marketing Marketers need to focus on new methods of engagement to combat declining ROIs and deliverability. |
CRM March 3, 2003 David Myron |
Market Watch: Contact Center Update If your organization is pestering consumers with unwanted sales or telemarketing calls, be prepared to receive some harassing calls in turn from Uncle Sam if Federal Trade Commission (FTC) Chairman Timothy Muris gets his way. |
CRM January 2012 Judith Aquino |
Don't Count Out Email Yet New advances make email a smart choice for marketers. |
InternetNews January 28, 2010 |
New Consumer Privacy Bill In the Works Rick Boucher (D-Va.) says he's about to take a bill to the House that would give Internet users greater control over how much information they share with marketers, advertisers. |
CRM April 1, 2005 Paul Stockford |
Is Inbound Calling the Next Legislative Target? Lawmakers are taking aim at companies that use offshore call centers. |
Inc. November 2003 Ellen Neuborne |
Telemarketing After "Do Not Call" With millions of Americans against them, are telemarketers throwing in the towel or developing new tactics? Guess. |
AFP eWire January 20, 2004 |
Anti-Spam Law Expected to Have Little Impact on Charities While some questions remain regarding its implementation, the Can-Spam bill (S. 877) signed by President Bush late last year should have little impact on most charities. |
The Motley Fool September 23, 2005 Dayana Yochim |
Silence the Sales Pitches There's no blanket "Do Not Disturb" sign that will thwart every marketer. But with a little legwork you can hit the kill switch on the majority of pre-screened credit card sales pitches. Here's how. |
CRM June 2, 2003 David Myron |
Market Watch: Marketing Automation With the recent spate of acquisitions, one might conclude it is the beginning of the end for the marketing automation industry. But industry reports and vendor investments tell a different tale. |
CRM February 1, 2007 Colin Beasty |
Required Reading: Staying Out of the Spam Folder Book Reviews: E-Mail Selling Techniques by Stephan Schiffman... Who Stole My Customer?? Winning Strategies for Creating and Sustaining Customer Loyalty by Harvey Thompson... Run With the Bulls Without Getting Trampled by Tim Irwin... |
CRM October 2013 Maria Minsker |
Marketing Email Open Rates Jump Nearly a third of marketing emails are viewed -- a major increase compared to recent years. |
CRM November 18, 2015 Oren Smilansky |
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly. |
CRM October 18, 2012 Judith Aquino |
Microsoft Jumps into the Marketing Automation Space Their acquisition provides further proof of a maturing market. Only a few days after ExactTarget snapped up marketing automation provider Pardot for $95.5 million, Microsoft announced yesterday that it has acquired MarketingPilot for an undisclosed amount. |
InternetNews August 4, 2004 Roy Mark |
FCC Bans Wireless Spam The rules prohibit marketers from sending unsolicited messages to wireless phones and other devices without the express consent of a consumer. |
CRM June 4, 2014 Maria Minsker |
Liveclicker Delivers Dynamic Messaging Capability with RealTime Email Solution Customized messages range from embedded videos and live messages to timers and social media feeds. |
CRM June 16, 2015 Henry Schuck |
Don't Neglect Your Outbound Marketing Marketing automation is great, but you have to make good old-fashioned calls, too. |
CRM July 11, 2014 Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. |
Job Journal February 8, 2004 Bob Rosner |
Email Etiquette Consider these suggestions for enlightened email. |
CRM December 5, 2014 Grant Halloran |
Overcoming Your Big Data Fears Five steps to put marketers on the right path. |
AFP eWire October 1, 2007 |
Making the Do-Not-Call List Permanent? With many telephone numbers about to drop off the national do-not-call list, Congress has introduced legislation to make enrollment on the registry permanent. |
CRM October 1, 2005 |
DestinationCRM Dashboard SAP's New Hosted Model?... Online Travel Reservations Are Missing the Boat... Epiphany Is Snatched Up by SSA While Unica Goes Public... The CRM Industry Is Here to Play... Siebel Takes Fiscal Short Steps Forward... etc. |
CRM February 10, 2014 Maria Minsker |
As Marketers Embrace New Tactics, Experian Studies Find Email Is Still King Thanks to pop-up windows and responsive design, email remains the top marketing channel. |
CRM June 10, 2011 Leonard Klie |
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels. |
CRM March 5, 2014 Maria Minsker |
Silverpop Launches E-Commerce-Focused Marketing Automation Solution The solution is the first of several industry-specific offerings to be released. |