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AFP eWire
May 5, 2008 |
Don't Make Email Open Rates Your Canary in the Coal Mine Email tracking indicators may be casting a deceivingly dark shadow on your email campaign.   |
AFP eWire
December 6, 2004 |
Email Solicitations Still Evolving in Higher Education Only half of higher education institutions are using email as a fundraising tool, and there is a wide disparity in how the technology is being employed, according to a new survey by the Council for Advancement and Support of Education (CASE). |
AFP eWire
October 2, 2012
Britt Brouse |
The Obama Effect: 20 Takeaways for Multichannel Fundraisers As much as fortuitous circumstances abetted its efforts, the Obama for America campaign put to use every best practice of online marketing and brought the power of online fundraising to the forefront of everyone's mind. |
AFP eWire
March 23, 2009
David Hughes |
eWire Reader Response: One Way Obama's Tech Strategist Missed the Mark President Barack Obama's chief technology strategist, Thomas Gensemer, dropped a bomb on nonprofit marketers and fundraisers in February with this: "Charity email newsletters are a waste of time" |
AskMen.com
Eric Santos |
Mastering Email The truth of the matter is, being good at email is an important skill to have. |
AFP eWire
July 31, 2013
Mike Snusz |
Three Pieces to an Engaging Email Campaign Nonprofit email campaigns can learn from what the corporate world is doing. Corporate email programs have focused on delivering value -- they test offers, messaging and more. |
AFP eWire
June 23, 2008 |
Best of Both Worlds: Tips for Online-Offline Marketing Integration -- breaking down the silos between fundraising channels and leveraging the strengths of each -- is the key to future success, according to the new book People to People Fundraising: Social Networking and Web 2.0 for Charities. |
AFP eWire
July 26, 2011 |
Reaching Donors - The Integrated Approach You make the most of the many tools you have to reach people. |
AFP eWire
April 16, 2014 |
Top Ten (Week of April 16, 2014): 5 Unusual Direct Mail Techniques to Try A Little Networking Can Go a Long Way... If You Can't Support the Cause, Don't Take the Job... Three Ways to Deepen Donor Engagement... |
AFP eWire
June 16, 2014 |
Top Ten (Week of June 16, 2014): How Often Should You Thank Recurring Donors? Marijuana Event Brings Money and Attention to Colo. Symphony ... 4 Ways to Improve Your Fundraising Ask... How Often Should You Thank Recurring Donors?... |
AFP eWire
November 13, 2013 |
Top Ten: How Nonprofits Are Blowing It With Their Future Source of Revenue (November 13, 2013) Email: How to Craft Donation Appeal Emails That Always Convert... Donors: 6 Ways to Raise More Money without New Donors!... Year-end Fundraising: Who's Asking During Your Year-end Appeal?... |
AFP eWire
August 25, 2014 |
Top Ten (Week of August 25, 2014): 6 Signs of a Well-run Nonprofit Organization Turning Tragedy into Action!... Using #GivingTuesday to Experiment with New Fundraising Strategies... 6 Signs of A Well-run Nonprofit Organization... |
AFP eWire
April 14, 2008 |
Online Fundraising In 2008: Can We Blink Yet? While fundraising over the Internet still represents less than 4 percent of total funds raised, the rate has increased 50-fold over the last 10 years. |
AFP eWire
December 1, 2009 |
Top 10 Ways to Boost Online Giving at Year-End Use these tactics to zoom past your year-end goals. |
AFP eWire
August 4, 2014 |
Top Ten (Week of August 4, 2014): And the Best Subject Line Is... How to Turn Audience Emotion into Action... What to Look for When Hiring a New Fundraising Staff Replacement... One Hand Washes the Other: Making Connections for a Fee... |
AFP eWire
January 28, 2015 |
Technology: Fundraisers and Donors Not Yet on the Same Page Give Central, a web-based donation platform, reports on the disconnect between the increasing ability and eagerness of nonprofits to take advantage of rapidly evolving technology -- and the reluctance of donors to take advantage of the same |
Financial Planning
October 1, 2008
Deena Katz |
Reining in Email There is probably nothing more problematic in our professional lives today than our ability to use and abuse email. |
AFP eWire
September 16, 2015 |
AFP Top Ten (Week of September 16, 2015): Fundraising Ideas, Stories & Perspectives You May Have Missed! Fundraising Tools to Help You Prepare for End-of-the-Year Campaigns... How to raise less money than you did last year... Two Ways You Can Put Your Donors at the Center of Your Fundraising Program... |
AFP eWire
December 20, 2004 |
Nonprofits Must Comply with CAN-SPAM Regs As expected, nonprofit organizations are not automatically exempt from the final regulations recently published by the Federal Trade Commission (FTC) regarding the CAN-SPAM Act. |
Job Journal
September 19, 2004
Marty Nemko |
Quick Fix: An Email's Most Important Words To reduce the risk of your email being ignored, make the most of the subject line. |
AFP eWire
November 20, 2013 |
Top Ten: A Playbook To Kickstart Your Nonprofit's #GivingTuesday Campaign (November 20, 2013) Fundraising Research: Why Women Thrive in Political Fundraising... Volunteer Management: Narrow the Focus... Donors: Why Asking and Thanking Donors is All Wrong... |
Fast Company
June 2006
Caroline Wilbert |
Get Out of the In Crowd Michael Linenberger, author of Total Workday Control, offers advice on how to avoid drowning in email. |
CRM
May 2006
Carol Ellison |
8 Email Marketing Tips Experts provide commonsense advice about one of the most powerful and yet one of the most dangerous mediums of communication -- Email. |
CRM
January 2012
Judith Aquino |
Don't Count Out Email Yet New advances make email a smart choice for marketers. |
AFP eWire
October 2, 2013 |
Top Ten Things: The Great Philanthropy Disruption (Oct. 2, 2013) Fundraising Research: The Great Philanthropy Disruption... Fundraising Strategy/Approach: 10 Messengers Who Are More Effective Than You... Younger Donors/Gen Y/Millennials: 2 nd Generation Giving... |
CRM
April 1, 2004
David Myron |
BPO News & Insight: Email Tuesdays A new report says the most popular day to send an email marketing blast is Tuesday. |
AFP eWire
June 23, 2008 |
Direct Mail Alive and Well--For Now Whether future generations will respond equally well to direct mail as they get older is yet to be determined. |
AFP eWire
May 21, 2014 |
Top Ten (Week of May 21, 2014): 7 Ways to Kiss Fundraising Goodbye Surpassing Expectations Deserves a Reward ... 3 Reasons Why Nonprofits Don't Do Storytelling... 4 Tips for Achieving Real Creativity in Your Direct Response Fundraising Program... |
AFP eWire
February 5, 2014 |
Top Ten (Week of February 5, 2014): 10 Must-Have Elements for Nonprofit Websites Volunteer Management: 5 Ways To Get Leadership Engaged In Your Employee Volunteer And Giving Program... Donors: Monthly Donors: Small is beautiful!... Technology: 6 Strategies To Sending Mobile Friendly Emails... |
Bank Technology News
August 2007
Joe Bernik |
The Harm Behind Spam SPAM has now become the favorite tool of online criminals. |
AFP eWire
May 13, 2014 |
Four Current Annual Giving Trends and How to Incorporate Them into a Fundraising Plan Just as every spring brings with it the promise of renewal and the start of a new fiscal year, it can also inspire renewed annual giving programs. |
AFP eWire
September 23, 2015 |
Creative and Compelling Fundraising Messages for Digital Solicitations AFP got a chance recently to chat with Derrick Feldmann about digital solicitations, where online fundraising is heading and his upcoming trip to Paris |
AFP eWire
March 6, 2006 |
Nonprofits Join Together to Fight AOL Email Plans Several nonprofits have joined together to launch a campaign against America Online's plans to charge fees for organizations using a new certified email system. |
CRM
October 2013
Maria Minsker |
Marketing Email Open Rates Jump Nearly a third of marketing emails are viewed -- a major increase compared to recent years. |
CRM
May 2003
Phillip Britt |
CRM in Action: Streamlining Customer Contact The Challenge: Manage mismatched customer email communications. |
AFP eWire
May 26, 2008 |
Big Gift Donors: Crafting the Right Online Experience A recent study of online giving preferences among wealthy donors reveals wide differences in the type and amount of contact donors wish to have with nonprofits after donating. |
CRM
September 2012
Judith Aquino |
Avoid the Spam Folder How marketers can save outbound emails from the dreaded fate. |
AFP eWire
October 16, 2013 |
Top Ten Things: Shutdown Brings Combined Federal Campaign to a Standstill (Oct. 16, 2013) Donors: Wealthy Donors Don't Get Giving Advice They Want... Government Relations: Shutdown brings Combined Federal Campaign to a standstill... Year-end Appeals: 6 Ways to Raise More Money with your Annual Fundraising Appeal... |
AFP eWire
August 15, 2005 |
Ensuring Your Website and Emails Are in Compliance Websites must meet the needs of visitors -- this is imperative for success. However, there are also increasing regulations and standards that nonprofit organizations must be aware of. |
CRM
October 2, 2013 |
Experian Releases Email Insights A new product turns inactive email subscribers into active customers again. |
AFP eWire
January 5, 2015 |
Top Ten (Week of January 5, 2015): Beth Kanter's New Year's Ritual Top ideas for fundraising: Email tips... How different generations give... A donor's advice to nonprofits... etc. |
AFP eWire
March 17, 2014 |
Top Ten (Week of March 17, 2014): When Will the Direct Mail Fundraising Era be Over? Donors: When Personalization Goes Too Far... Miscellaneous: The Science of `Paying It Forward'... Donors: How To: Legacies 101... |
AFP eWire
January 10, 2012 |
Key Trends for the Nonprofit Sector in 2012 The biggest impact on the nonprofit sector in 2012 will be the maturation of social media and mobile giving, a greater role for peer-to-peer engagement, and a move toward donors dictating the terms of interactions. |
AFP eWire
September 17, 2013 |
Top Ten Things: Top Ten: 5 Quick Ways to Humanize your Email Marketing (Sept. 17, 2013) Fundraising Strategy/Approach: Make fundraising a team sport... Donors: Creating More Donor-Centered Thank You Letters... Fundraising Research: Rocking the case study... |
InternetNews
February 4, 2011
Stuart J. Johnston |
Hotmail Adds Support for Multiple Aliases Microsoft gives users of its free online email system "aliases" so that they can have disposable email addresses. |
AFP eWire
May 28, 2014 |
Top Ten (Week of May 28, 2014): 6 Ways to Get Dumped by Your Donors 64% Of Donations Are Made By Women... Preheader text: another way to get your fundraising emails opened... What I Learned About Innovation From 5 th Graders... |
AFP eWire
June 16, 2009 |
Writing Effective Newsletters, Online and Off Here, some of the most common questions about how nonprofit newsletters are sent and what makes people want to read them in the first place are answered. |
AFP eWire
April 30, 2014 |
Top Ten (Week of April 30, 2014): Has the Word 'Impact' Lost Its Impact? How to Predict the Success of a Nonprofit Program Before It Starts... How to Get People Excited About Your Nonprofit's Next Fundraising Campaign... Has the Word `Impact' Lost Its Impact?... |
AFP eWire
November 6, 2013 |
Top Ten: The Best of Year-end Fundraising! (November 6, 2013) Stand apart from the crowd with your year-end fundraising campaign... 3 Keys to Year-End Giving ... 3 ways to wake up your donors... |
Job Journal
February 22, 2009
Marty Nemko |
Quick Fix: An Email's Most Important Words How you begin is essential to your message getting read. |
