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Direct Marketing on Target Belgium insurer Corona Direct has realized a steady return on its direct marketing efforts thanks to predictive analytics software from Chicago-based SPSS.   |
Search Engine Watch
January 21, 2011
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Automate Your AdWords Management with Automated Rules, Part 1 This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules. |
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November 2007
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Cast a Narrow Net Marketers can't afford to target every fish in the sea. With better aim and finely honed tools, they can take more time to invest in their customer relationships to create highly compatible lists. |
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December 2006
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The BI Tools Bonanza Simple, rewarding BI tools have been developed over the past three years, quietly accelerating marketers' ability to see and hear. |
AFP eWire
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Chatting About Campaigns With Matthew Cottle We talked recently with Matthew Cottle, who is presenting a webinar on "The Campaign Prequel: Success Begins Before the Campaign Plan." |
InternetNews
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New Responsys Release Tightens Focus The e-mail automation company's upgraded platform produces automatic but highly targeted messages. |
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August 1, 2007
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Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
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April 2003
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Retail Banking When the two-person research department at Chicago's BankFinancial wanted to streamline its marketing efforts, it turned to SPSS Inc.'s Clementine. |
Bank Technology News
September 2009
Rebecca Sausner |
Big Blue's Big Cross-Sell Play IBM's investment in predictive analytics is timely, with business intelligence, data and analytics, the top three areas of focus in the new competitive world. |
CRM
February 2004
Martin Schneider |
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. |
CRM
February 2010
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On the Scene: SPSS Directions '09 After the acquisition by IBM, SPSS executives and customers alike predict a bright future for predictive analytics. |
Entrepreneur
July 2007
Melissa Campanelli |
Postage Cramp How entrepreneurs are coping with the new postal rates. |
CRM
October 2005
Jim Dickie |
Direct Marketing Trends for 2006 More companies are turning to the Web for targeted marketing efforts. |
Entrepreneur
January 2006
Catherine Seda |
Tangled Web When it comes to your internet marketing campaign, the net is full of potential snags. Emerge unscathed by avoiding these 7 deadly sins. |
Insurance & Technology
July 28, 2009
Anthony O'Donnell |
IBM to Acquire SPSS IBM's $1.2 billion bid to acquire the Chicago-based business analytics vendor is expected to close later this year. |
CRM
July 1, 2006
Colin Beasty |
Business Problem: Marketers Are Failing to Drive Revenue and Market Penetration From Their Current Campaigns. Tech Solution: Marketing Campaign Optimization Tools -- Aprimo Marketing Performance Management... Unica Affinium Campaign Optimize... SAS Marketing Optimization... |
CRM
October 2013
Marshall Lager |
What's Your Marketing Plan? Good marketing campaigns have a set goal. There's a reason why. |
Bank Systems & Technology
February 1, 2007
Kere Lewis |
Banks to Explore Channel Optimization In 2007, many banks will explore channel optimization and the alignment of products and services with sales and service delivery channels to balance a positive customer experience with the need to better control costs. |
Search Engine Watch
September 28, 2005
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How are Search Marketers Performing? A new study sheds light on the performance of search marketing firms, concluding that many are missing opportunities and failing to provide important services for their clients. |
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November 1, 2005
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Better Info Leads to Better Campaigns SPSS Software provides better penetration in their market, better marketing, and better strategic planning for Sallie Mae. |
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June 2005
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Stamp of Approval Looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes. |
Search Engine Watch
October 10, 2007
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Is Your Paid Search Campaign Part of a Mix or a Mess? The complexity of your non-search media plan will determine how difficult it will be to make the right decisions in your search campaigns. |
CRM
June 1, 2006
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Secret of My Success: Minimizing Customer Guesswork Federico Cesconi, head of analytical CRM at Swiss telecom provider Cablecom, discusses how he uses customer analytics to gain foresight into its customers and keep retention rates high. |
The Motley Fool
October 5, 2007
Selena Maranjian |
Will Credit Card Offers Finally Go Away? The response rate for credit card offers in the mail has been falling. That may mean we can expect to see more mailings, not less. |
AFP eWire
February 4, 2014 |
Your Crowd Funding Campaign as an Action Movie As one of the hottest and most innovative methods of fundraising on the scene today, Robert Osborne shows how creating your crowd-funding campaign like an action movie will steal the audience's attention, and inspire them to give. |
CRM
October 1, 2003
Martin Schneider |
Market Watch: Analytics Now that analytics has taken a secure place in the big picture of CRM, the trick for vendors is to make it more a part of the everyday workings of a CRM solution. |
InternetNews
July 28, 2009 |
IBM Ponies Up $1.2B for Metrics Firm SPSS IBM makes a big bet on Chicago-based firm specializing in predictive analytics. |
Bank Systems & Technology
May 7, 2007
Nancy Feig |
Compressed Margins, Advanced Technology, Mature Data Stores Lead Banks to Price Optimization Although price optimization technology is gaining in popularity, few banks are willing to talk about their strategies. |
Entrepreneur
November 2003
Catherine Seda |
The ROI Treatment Get better results by creating an ROI model. |
Search Engine Watch
March 27, 2007
John Tawadros |
Data Mining: The Heart of Analysis, Part 2 It's important to remember that paid search not only influences other channels, but is influenced by other marketing channels as well. |
CRM
May 2007
Jessica Sebor |
Too Much Pork for Just One Fork Shiny, clean data and solid lead qualification will help satisfy all by closing the nutritional sales-and-marketing info loop. |
The Motley Fool
July 28, 2009
Anders Bylund |
IBM Gets Intelligent Big Blue wants to help you see the future in more ways than one. Now, where'd you park that DeLorean? The latest addition to Big Blue's clairvoyant family of tools is data mining specialist SPSS |
Search Engine Watch
January 30, 2007
Bryan Eisenberg |
Make ROI Your New Year's Resolution Blaming Google for your traffic woes is like a brick and mortar store blaming the city for its traffic. Once they walk through the door of your store, it is your responsibility to convert them. |
