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Fast Company
May 2002
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Customer Service: Commerce Bank Commerce Bank is one of America's best-performing financial institutions, with a stock that grew more than 2,000% in 10 years. It is also America's most convenient bank, with a fanatical commitment to "wowing" its customers...   |
CRM
December 1, 2005
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Cost Reduction Gets a Dutch Touch With Data Mining Dutch insurance company FBTO Verzekeringen deployed a marketing campaign optimization tool and reduced campaign costs by 35% the first year, saw a 29% profit improvement and increased conversion rates by 40%. |
U.S. Banker
August 2001
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Unisys Taps SPSS for Analytics Assistance Banks will be able to use the software to determine strategies that initiate cross-selling. |
CRM
November 1, 2005
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Better Info Leads to Better Campaigns SPSS Software provides better penetration in their market, better marketing, and better strategic planning for Sallie Mae. |
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June 1, 2006
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Secret of My Success: Minimizing Customer Guesswork Federico Cesconi, head of analytical CRM at Swiss telecom provider Cablecom, discusses how he uses customer analytics to gain foresight into its customers and keep retention rates high. |
CRM
September 2003
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The 2003 Influential Leaders One of the great things about the CRM industry is the group of outspoken leaders who continually push for its success. Here, we spotlight customer-company and vendor executives who have made a significant impact in their company or on the industry in the past year. |
