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Search Engine Watch August 20, 2010 Marc Poirier	Google AdWords Enhanced CPC vs. Conversion Optimizer Who should use which feature and why? Early reactions on which tool is better for search marketers.
Search Engine Watch September 15, 2008 David Szetela	Show Me the Money: Bidding for Profitability Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. The answers are a snap once you know the fundamentals.
Search Engine Watch July 7, 2010 Alex Cohen	3 Techniques to Avoid the High Cost of Free Search Marketing Tools Don't let people, process, or platforms stand between you and better paid search results.
Search Engine Watch April 19, 2011 Melissa Mackey	5 Often-Overlooked PPC Tips for Beginners If you're a PPC newbie, here are some basic strategies to get the best results from your PPC campaigns right away.
Search Engine Watch February 14, 2008 Pat Stroh	Fortune Tellers and Paid Bid Management Keyword bid management for a paid search campaign can be accomplished in different ways. Campaign managers should be wary of methods that require them to predict the future.
Search Engine Watch February 14, 2007 John Tawadros	Data Mining: The Heart of Analysis What do you do when the needle won't move anymore - when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data.
CRM March 22, 2013 Kelly Crothers	Build a Strong Foundation for the Most Effective Campaign Management Stand out with data-driven marketing.
Search Engine Watch October 29, 2010 Ryan Woolley	Secrets to Paid Search Success Revealed, Part 1 Ads designed to be more attractive to a searcher and more relevant to the search query can yield wildly profitable paid search campaigns.
CRM May 4, 2015	AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value.
Search Engine Watch March 10, 2011 Paul Burani	7 Ways to Counter Rising CPCs Low-tech solutions to stave off hyperinflation within the paid search economy.
Search Engine Watch July 13, 2009 Ron Jones	PPC Bid Management 101 There is a healthy debate out there on whether or not bid management tools are really effective. It comes down to the complexity of your campaigns and whether or not using a bid management tool will help you save time and money.
Search Engine Watch January 4, 2011 Ryan Woolley	How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance.
Search Engine Watch November 3, 2010 Ryan Woolley	Secrets to Paid Search Success Revealed, Part 4 Measurement and tracking is at the heart of any paid search campaign. Here's how to figure out where to focus your time and money.
Search Engine Watch January 4, 2006 Greg Jarboe	SEM Campaign & Project Management, Part 1 What's the best approach to managing a search marketing campaign? A panel of experts shared best practices gained through years of experience with a wide range of clients.
Search Engine Watch December 17, 2010 Melissa Mackey	Google AdWords Placement Targeting Campaign Tips A step-by-step guide for advertisers on how to set up placement targeted campaigns.
Search Engine Watch April 1, 2010 Jason Tabeling	Bid Management: The Day-Trading of the Paid Search World There are PhD infused automated systems, handmade data models, and the old-fashioned "gut feel" approach. Is any one method better than another for solving the data-driven puzzle of paid search?
Search Engine Watch October 19, 2010 Thi Thumasathit	Wag the Dog: The Tail of Bid Management Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog.
CRM November 23, 2012 Pelin Thorogood	The New Science of Retaining Customers Look to digital analytics to improve buyer loyalty and customer lifetime value.
Search Engine Watch September 22, 2008 David Szetela	PPC Bidding Strategies: Prudence vs. Aggressiveness When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends on your situation and objectives.
Search Engine Watch January 21, 2011 Joseph Kerschbaum	Automate Your AdWords Management with Automated Rules, Part 1 This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules.
CRM September 3, 2015 Jessica Hawthorne-Castro	With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits.
Search Engine Watch November 2, 2010 Ryan Woolley	Secrets to Paid Search Success Revealed, Part 3 How to maximize paid search ROI with keyword bidding by defining your business rules, avoiding hyper-bidding, testing, and knowing your peak hours and days.
Search Engine Watch January 14, 2011 Roger Barnette	Search and Display -- Piece by Piece in 2011 Marketers must begin pulling together pieces from search and display to build a holistic picture and approach. Some notes and tips on search and display advertising.
CRM July 2011 Brittany Farb	The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015.
Search Engine Watch March 31, 2004 Arnaud Fischer	Paid Search Programs Finally Growing Up The search industry has come a long way. Enhanced keyword targeting capabilities and powerful new bidding and analysis tools have raised the value of search as a promotional channel.
Search Engine Watch February 14, 2011 Jeremy Hull	Rekindle the Romance With Your PPC Campaigns Like relationships, paid search campaigns are complex, dynamic, unpredictable, full of ups and downs, and require a lot of work. Show your PPC campaigns a little extra love starting this Valentine's Day by following these tips.
CRM October 2013 Maria Minsker	Online Bike Retailer Pedals Forward with Customer Retention Retention Science helps BikeBerry engage and keep customers.
Search Engine Watch August 23, 2010 Jeremy Hull	What's the Value of a Paid Search Impression? Tie conversion metrics to paid search impressions with this incredibly useful tool for determining the true value of your paid search campaigns.
Search Engine Watch May 19, 2008 David Szetela	Placement-Targeted Campaigns: Taming the Beast Having trouble with Google AdWords placement-targeted campaigns? Learn the secrets of getting those stalled campaigns off the ground, churning out conversions like the best search campaigns.
Search Engine Watch October 26, 2004 Shari Thurow	Search Engine Marketing For Travel-Related Sites Search marketing in the travel industry is brutally competitive, with intense jockeying between travel agencies, affiliates, wholesalers and travel products companies themselves vying for top positioning.
CRM March 5, 2015 Oren Smilansky	Salesforce Bolsters its Marketing Cloud with Predictive Decisions Additions will allow companies to tailor more personalized marketing campaigns based on data gleaned from online user activity.
Search Engine Watch January 23, 2009 David Szetela	Google Conversion Optimizer: The Best-Kept Secret in PPC? Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify.
Search Engine Watch October 28, 2009 Tim Ash	The Cost of Landing Page Optimization You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions.
Pharmaceutical Executive March 1, 2013 Bonifant & Setrakianis	Test and Learn: Making Confident Decisions on the Commercial Side Companies that adopt this new methodology will have a longstanding competitive advantage over those companies conducting business as usual.
Search Engine Watch August 20, 2010 John Lee	Make Google AdWords Bidding Features Work for You What works best for your PPC campaign? A look at AdWords' latest feature, Enhanced CPC, plus a recap of manual CPC bidding, automated bidding, and Conversion Optimizer.
CRM January 2016 Maria Minsker	Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands
Search Engine Watch February 28, 2006 Chris Sherman	Searchers Still Like to Buy Offline A new study says that though a majority of shoppers use the internet to research products, nearly half still prefer to make their purchases through bricks and mortar retailers.
Search Engine Watch June 22, 2010 Jeremy Hull	Paid Search Management: Campaign Organization, Part 3 An in-depth look at two special considerations that will help you get the most out of your Microsoft adCenter account campaigns.
Search Engine Watch April 15, 2011 Jeremy Hull	Geotargeting: A Great Local Search Option Breaking out separate geotargeted campaigns is a great tactic that will quickly improve the performance of any national Google AdWords account. Here are four steps to help you get started.
Pharmaceutical Executive January 1, 2011 Eric Boothe	The Right Mix for 2011 Incorporating the proper blend of media into your marketing initiatives will help to increase the flexibility and success of your pharma marketing campaigns.
Search Engine Watch September 29, 2008 David Szetela	Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data.
Search Engine Watch October 6, 2008 David Szetela	Judging PPC Performance: Focus on Conversions, Part 2 Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance.
Search Engine Watch May 2, 2011 John Lee	Bidder Beware: What You Need to Know When Updating Google AdWords Bid Types Max CPC, Enhanced CPC, Automatic Bidding, Conversion Optimizer - each AdWords bidding option carries a distinct set of pros and cons. Here's what you can expect when updating your AdWords bidding options.
Search Engine Watch June 9, 2010 Alex Cohen	The Google Tax: The High Price of Free Search Marketing Tools The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business.
Search Engine Watch April 8, 2011 Jeff Ferguson	Goodbye, AdWords Position Preference... We Hardly Knew Ye If you were still using the AdWords Position Preference feature, now is the perfect time to re-evaluate your current AdWords strategies.
Search Engine Watch January 28, 2011 Ryan Woolley	How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords.
Search Engine Watch September 30, 2010 Melissa Mackey	Using AdWords Segments To Increase PPC ROI A new and little-known feature called Segments can take your campaign performance to the next level. Here's how.
Search Engine Watch August 20, 2009 Jason Tabeling	Measuring Success -- How Deep Do You Go? How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run.
CRM October 5, 2012 Kyle Lacy	The Future of Marketing Strategy Embracing the cross-channel approach is the only option.
Search Engine Watch July 23, 2009 Jason Tabeling	Geo-Targeting Isn't Just for Local Businesses Anymore Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event. While those are great uses for geo-targeting, it can also offer some significant advantages in your other PPC campaigns.