| Similar Articles |
|---|
 |
InternetNews
February 2, 2007
Nicholas Carlson |
Advertisers Catch Super Bowl Virus Viral advertising could pay big in the end, but at what cost to the brand?   |
BusinessWeek
May 23, 2005
Ronald Grover |
Mad Ave Is Starry-Eyed Over Net Video The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action. Advertisers view online video as a laboratory for new ways to connect with customers. |
The Motley Fool
November 27, 2006
Anders Bylund |
Your Super Bowl, Your Ads The Internet has opened up new avenues between corporations and consumers, and the recent rise of user-submitted video services like MySpace, YouTube, and Google Video is changing the rules of the game. Grassroots marketing seems to be an idea whose time has come. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
BusinessWeek
September 13, 2004
David Welch |
Detroit Is Over A ($50) Barrel The Big Three auto makers aren't ready to compete with foreign rivals on fuel economy. |
BusinessWeek
February 18, 2010
David Welch |
Chevy's James Campbell: The Toughest Job at GM James Campbell was plucked from the ranks to try to make America Chevrolet-conscious again. |
BusinessWeek
December 11, 2006
David Kiley |
"Just As Good As Toyota" Is A Tough Sell Gaining consumers' respect is one of GM's biggest challenges. |
The Motley Fool
August 10, 2004
Rich Smith |
Chevy Wants a Revolution Will consumers embrace the automaker's new identity? |
BusinessWeek
May 8, 2006
David Welch |
General Motors Is Still Living Large The success of GM's new SUVs has given it a boost. But the buzz may soon wear off. |
TIME Asia
December 5, 2011
Bill Powell |
Aching For the '80s Advertisers are discovering that China's rising consumers don't always fit the traditional new-money mold. Conjuring up a simpler time can win the attention of a lot of young aspiring Chinese consumers. In 21st century China, nostalgia is in. |
BusinessWeek
February 19, 2007
Jon Fine |
What Makes 'Citizen Ads' Work The arguments for citizen ads encompass every current marketing cliche. |
BusinessWeek
March 26, 2007
Tom Lowry |
"A McKinsey Of Pop Culture?" Steve Stoute is making hot sellers out of cold brands by turning execs on to "the tanning of America." |
Entrepreneur
September 2008
Jill Amadio |
Help the Planet Chevy's new Tahoe Hybrid is a mean, green machine. |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
BusinessWeek
September 18, 2006
Heather Green |
YouTube: Waiting For The Payoff The video-sharing Web site is a runaway success - everywhere but on the bottom line. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
The Motley Fool
January 18, 2011
John Rosevear |
General Motors: Wait Till Next Year Why the General still has a lot of work to do. |
The Motley Fool
September 2, 2011
John Rosevear |
A Strong Month for General Motors Strength across the board as rival Ford struggles to meet demand. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
Wired
December 2006
Bob Garfield |
You Tube vs. Boob Tube TV advertising is broken, putting $67 billion up for grabs. Which explains why google spent a billion and change on an online video startup. |
BusinessWeek
February 11, 2010
David Welch et al. |
How Detroit Can Gain from Toyota's Recalls GM and Ford have an opportunity to steal buyers from a bloodied Toyota. The trick is not to seem predatory. |
The Motley Fool
November 1, 2006
Sarah Erdreich |
Gone in 30 Seconds: Chevrolet Chevy's patriotic ad misses the mark. Here's what investors have to say. |
The Motley Fool
May 22, 2006
Brian Gorman |
Hybrid Help for GM? Even if a newly announced hybrid technology doesn't lead to a resurgence in GM's truck and SUV sales, it could help stem customers' exodus from the category. For GM, that alone would be cause for celebration. |
The Motley Fool
August 22, 2007
Rick Aristotle Munarriz |
Take the YouTube Challenge Google's video-sharing site introduces InVideo ads, small ad overlays within some of its most popular videos. Current blogs indicate that viewers are not thrilled with the idea. |
InternetNews
December 28, 2006
Nicholas Carlson |
Where Commercials Go to Die What's Next in Tech: Who will pay for video content in 2007 and beyond? |
InternetNews
April 11, 2008
Mike Elgan |
Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. |
The Motley Fool
July 22, 2009
Jennifer Schonberger |
Chris Anderson on "Free" and YouTube The "Wired" editor-in-chief on monetizing YouTube, whose amateur contributors are almost reinventing the concept of television. |
The Motley Fool
May 31, 2011
John Rosevear |
An Uphill Ride for General Motors Why the General's recovery isn't further along. |
Fast Company
Neal Ungerleider |
YouTube: Users Are More Likely To View Ads On Mobile A new survey released today by YouTube and consulting firm Ipsos MediaCT says mobile users are 1.4 times more likely to share ads. |
PC Magazine
April 5, 2006
Bill Howard |
Chevrolet Tahoe Everything's better about GM's full-size 2007 SUVs, including standard stability control and a flex-fuels, flex-cylinders engine. |
Fast Company
October 19, 2011
Kate Rockwood |
Chevrolet Turns 100 Here's how a car company that began as a thumb of the nose at rival General Motors became one of GM's postbankruptcy bright spots. |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
Entrepreneur
April 2008
Jill Amadio |
Put It in Drive Whether you want a flex-fuel fleet, upfitted pickups or versatile vans, 2008's commercial vehicles have just what you need. |
Entrepreneur
October 2006
Gwen Moran |
Harmful Hype? Successful strategies for buzz marketing. |
IEEE Spectrum
November 2007
John Voelcker |
LA Auto Show: Attack of the 3-Ton Hybrids Automakers show off hybrids, hydrogen fuel-cell concepts, and their thriftiest vehicles at the "green auto show." |
The Motley Fool
June 10, 2010
John Rosevear |
General Motors' Completely Stupid Idea A new low from a company that has set some mighty low lows in the past. |
BusinessWeek
April 10, 2006
David Welch |
Behind The Wheel Of GM's Great Wide Hope The redesigned Yukon is best-in-class. But it's defending a shrinking market. |
CRM
September 2006
Carol Ellison |
Fever Pitch Viral marketing and its ability to generate buzz around brands can turn relative unknowns into celebrities and put the names of their products on the tongues and in the email boxes of millions overnight. But that isn't easy. |
The Motley Fool
May 24, 2006
Brian Gorman |
GM's Gas Tab The automaker's offer to pick up the gas tab suggests a deeper problem than prices at the pump. For GM, the lesson should be clear: If it wants to wean itself off of incentives, its new models have to be bold and compelling. |
Search Engine Watch
December 14, 2010
Thi Thumasathit |
Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. |
The Motley Fool
October 18, 2004
Rich Smith |
Chevy Saddles Up The automaker is slow to join the hybrid race, but is working on several models. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
The Motley Fool
January 10, 2006
W.D. Crotty |
GM: Company of Contrasts The automaker is sputtering in the U.S., but it's gaining speed internationally. GM has worked to improve its cost structure, and analysts see profits in the year ahead. Investors, take note. |
BusinessWeek
July 26, 2004
Welch & Kerwin |
GM: Enough With The Come-Ons What General Motors Corp. needs now is sizzling new models -- not more discounts. |
Popular Mechanics
January 26, 2010
David Kiley |
Are New Lease Discounts Bad News for Automakers? Depending on where you live, you might be seeing lease offers for a Chevy Mailbu for as low as $179 per month, with $2,000 down, and a Honda Accord for $249 per month and $249 down. |
BusinessWeek
November 27, 2006
Ian Rowley |
Stuck In The Slow Lane In Japan In April, Antonio Zara took over one of General Motors Corp.'s toughest jobs: president of vehicle sales for Japan, a country where U.S. nameplates have less than 1% of the market. |
AskMen.com
Thomas Bey |
Evolution of the SUV SUV's emerged from a convergence of yesteryear's jeeps, station wagons and minivans -- and the evolution continues. |
U.S. Banker
December 2010
Bonnie McGeer |
Branches and Ads All Over As it re-brands Chevy Chase Bank, Capital One is blitzing the Washington area with ads featuring athletes-and its own bankers. |
Popular Mechanics
June 1, 2009
Ben Stewart |
What the Future Holds for GM's Products: Analysis One certain fact is that the GM of the future will be much smaller than it was a just few years ago, or even today. |
BusinessWeek
April 29, 2010 |
Here Now and Coming Soon A brief list of current and new GM models. |
