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Wired
December 2006
Frank Rose |
Commercial Break In a risky experiment, Chevrolet asked Web users to make their own video spots for the Tahoe. A case study in customer generated advertising.   |
BusinessWeek
March 31, 2011
Bruce Einhorn |
The YouTube of China Goes Legit Once a haven for piracy, Youku, China's most popular online video operator, is producing content for GM and P&G. |
Fast Company
November 22, 2011 |
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. |
Salon.com
May 30, 2001
Lisa Movius |
To be young, Chinese and Weiku China's dot-com boom went bust, but it gave birth to a way-cool generation of Web users who are creating their own cultural revolution... |
BusinessWeek
May 15, 2006
Dexter Roberts |
China's Online Ad Boom The growth of the Net in China, especially among kids, is powering an overnight shift in spending. |
BusinessWeek
April 25, 2005
Balfour & Kiley |
China Unchains Ad Agencies Soon to be the world's No. 3 ad market, China is easing restrictions on foreign agencies. And one challenge for global agencies will be tailoring ads to the regional sensibilities of China's 1.3 billion citizens. |
Fast Company
January 2006
Linda Tischler |
The Little Red Book of Branding While most Chinese companies have yet to gain global visibility, within the People's Republic, homegrown brands are becoming a source of pride and a badge of the country's emerging self-confidence. |
BusinessWeek
February 19, 2007
Frederik Balfour |
Shanghai Rising China struggles to build a livable city inside a world-class business capital. |
Search Engine Watch
March 30, 2010
Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
Fast Company
June 2014
Julie Makinen |
Adam Schokora, Jimi Zhang, Leon Yan, and Taylor Shen NeochaEdge is a hub of Chinese creativity and commerce that's got global brands banging at the door. A nimble group of whiz kids is marketing the talents of young Chinese artists and generating content for multinational companies. |
Search Engine Watch
April 24, 2008
David Szetela |
The Google Content Ad Fraud Lawsuit: Just the Facts, Ma'am Google's being sued for tricking advertisers into advertising on its content network - but the truth may be more damning than the lawsuit claims. Or is there a fatal mistake in the lawsuit filing? |
AskMen.com
January 8, 2003 |
Top 10: TV Ad Campaigns Of 2002 The following ten TV commercials of 2002 stood head and shoulders above their peers and captured enough public attention to make the cut. |
HBS Working Knowledge
April 24, 2006
William McEwen et al. |
Understanding the Chinese Consumer This excerpt from "Inside the Mind of the Chinese Consumer" examines the myth that the biggest markets among Chinese consumers are for basic household products. |
Search Engine Watch
July 14, 2008
David Szetela |
Creating PPC Campaigns: the 'Live or Die' Settings Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss can position you for success and help you avoid common pitfalls. |
ifeminists
February 10, 2004
Glenn Sacks |
Why I Launched the Campaign Against 'Boys are Stupid' Products "Dad, why are they always saying things like that about boys?" This question asked by my 11 year-old son triggered a campaign which in just six weeks has driven T-shirts, hats, and other merchandise bearing the slogan "Boys are Stupid -- Throw Rocks at Them" out of nearly 3,000 retail outlets worldwide. |
Search Engine Watch
June 16, 2008
David Szetela |
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. |
BusinessWeek
January 13, 2011
Dexter Roberts |
China's Sentimental Journey Back to Mao Chongqing Party boss Bo Xilai is glorifying the Mao era as a means of consolidating power. |
InternetNews
April 14, 2010 |
Online Advertisers Again Paying Top Dollar New signs of life and activity are found in online advertising along with hints of what works for Web marketers, both good news for the resurgent online ad sector and small business. |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
The Motley Fool
December 2, 2010
Tim Hanson |
Our Top Chinese Consumer Play Why aren't more people looking at China Mass Media? |
Search Engine Watch
June 9, 2008
David Szetela |
Google Mobile Advertising: Start Now! Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns. |
HBS Working Knowledge
October 13, 2003
Graham & Lam |
Negotiating in China When U.S. and Chinese businesspeople sit at the negotiating table, frustration is often the result. This article summarizes the historical and cultural disconnects. |
Fast Company
April 1, 2011
April Rabkin |
Chen Guangbiao, China's Charity Champion Chen Guangbiao's model of giving is the philanthropic equivalent of nouveau-riche ostentation: He's fond of publicity stunts, cash giveaways, and media scrums. |
Fast Company
June 1, 2007
Aric Chen |
The Next Cultural Revolution The Chinese don't get creativity, right? Sure, they can stamp out a widget, or knock off a DVD, but when it comes to imagination, they just don't have the gene. Well, keep telling yourself that. |
The Motley Fool
July 15, 2010 |
Is It Finally the Time for Chinese Consumers? And if so, what does it mean for consumer-facing companies? |
