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BusinessWeek
July 14, 2003
Dexter Roberts |
Extra! China's Press Opens Up! As censorship eases, papers and magazines may go public   |
BusinessWeek
July 25, 2005
Jon Fine |
The "Mystical Hold" of TV Broadcast TV keeps losing audience, but the hold on its share of the ad pie still bests other big-media competitors. And there's at least one good reason why -- scarcity. |
BusinessWeek
June 25, 2007
Dexter Roberts |
Scrambling To Bring Crest To The Masses In China With growth slowing in the largest cities, P&G sets its sights on 700 million rural consumers in China. |
The Motley Fool
October 29, 2007
Nathan Parmelee |
The Best Values in China Although Chinese valuations are high, the opportunity in the country for investors is too big to ignore. For now, that means looking in some less obvious places to get a hold of Chinese growth. |
BusinessWeek
April 25, 2005
Balfour & Kiley |
China Unchains Ad Agencies Soon to be the world's No. 3 ad market, China is easing restrictions on foreign agencies. And one challenge for global agencies will be tailoring ads to the regional sensibilities of China's 1.3 billion citizens. |
BusinessWeek
November 10, 2003
Dexter Roberts |
China's Newsstand Fever Foreign magazines are a hit in China. Will the party let them prosper? |
BusinessWeek
April 2, 2007
Jon Fine |
Mobile Broadcasting: Manana Ad placement on cell-phone TV remains a problem, and the technology isn't there yet. |
The Motley Fool
July 22, 2010
Rex Moore |
How Google Will Dominate the Future of Advertising It's not about ski jackets in summer anymore. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
BusinessWeek
October 17, 2005
Roberts & Rocks |
China: Let A Thousand Brands Bloom Multinationals are competing with local companies for a more discerning Chinese consumer. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
BusinessWeek
November 8, 2004
Roberts et al. |
China's Power Brands There is tremendous excitement in China about the establishment of power brands, but a good dose of fear about their staying power |
InternetNews
March 31, 2008
Kenneth Corbin |
Advertising's Digital Disconnect Expert panel hashes out the obstacles to ad dollars moving online. |
BusinessWeek
May 14, 2009
Burt Helm |
Product Launches: Skipping TV Spots Companies with new or niche products are looking for cheaper alternatives to TV, which reaches a wide audience but perhaps not the target market. |
InternetNews
September 12, 2007
Nicholas Carlson |
Online Advertising Outdoes Other Mediums TNS Media reports declining advertising expenditures in television, newspapers and radio, but magazines are still hanging in there. |
Entrepreneur
June 2008
Kim T. Gordon |
Read All About It Newsflash! Here's how to reach newspaper readers in print, online or both. |
InternetNews
November 9, 2007
Kenneth Corbin |
Online Ad Spending Expected to Double by 2011 Even amid economic uncertainties, Internet advertising looks forward to strong growth. |
InternetNews
February 15, 2008
Kenneth Corbin |
Newspaper Giants' Group Hug For Online Ads With circulations falling and ad dollars migrating online, newspaper companies team to compete with the Web portals. |
The Motley Fool
January 9, 2008
Anders Bylund |
Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market. |
The Motley Fool
February 4, 2008
Bryan White |
Best International Stock: Focus Media A quick summary of Focus Media, which has its eyes on huge Chinese advertising dollars. |
BusinessWeek
January 12, 2004 |
Advertising: The Sizzle Will Be a Harder Sell Overall spending will rise, thanks to events such as the Olympics and the elections. Marketers may shy away from pricey network TV ads in favor of cable and the Net. |
InternetNews
June 5, 2009
Michelle Megna |
Digg to Debut Ads Based on Your Vote Digg announces new advertising based on community votes. |
BusinessWeek
November 21, 2005
David Rocks |
China Design How China is becoming a global center for hot products. |
Fast Company
June 1, 2007
Aric Chen |
The Next Cultural Revolution The Chinese don't get creativity, right? Sure, they can stamp out a widget, or knock off a DVD, but when it comes to imagination, they just don't have the gene. Well, keep telling yourself that. |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
InternetNews
May 3, 2007
Clint Boulton |
Microsoft Takes ScreenTonic For Mobile Advertising Microsoft jumped into the mobile advertising pool by agreeing to purchase ScreenTonic SA for an undisclosed sum. |
InternetNews
March 4, 2008
David Needle |
Mobile Users Can't Escape The Ads Nielsen reports some 58 million mobile subscribers have seen ads on their phones. |
BusinessWeek
July 12, 2004
Bianco et al. |
The Vanishing Mass Market How well will America's best-known companies adapt to what is shaping up as a long and chaotic transition from the fading age of mass marketing to the dawning era of micromarketing. |
The Motley Fool
March 26, 2007
Alyce Lomax |
Life After "Life" Time may let "Life" magazine rest in peace for good this time. |
BusinessWeek
December 13, 2004
Diane Brady |
Making Marketing Measure Up The pressure is on to take the guesswork out of ad spending. |
Wired
April 2004
Frank Rose |
Hello, Ningbo Motorola is losing its hold on China's mobile phone market. The little local startup that has Moto's number: Ningbo Bird. |
The Motley Fool
February 8, 2007
Rick Aristotle Munarriz |
Ad Lives at SINA The health of SINA's online advertising business is the real story here. |
BusinessWeek
October 4, 2004
Berner et al. |
P&G Has Rivals In A Wringer Colgate and Unilever are hurting as Proctor & Gamble rolls out creative products and marketing. |
The Motley Fool
March 17, 2004
Brian Gorman |
NY Times' Digital Dominance Q1 earnings will likely disappoint, but its growing digital division is worth keeping up with. |
The Motley Fool
February 22, 2010
Mike Pienciak |
Consumer-Products Companies' Next Big Move Wal-Mart Stores and Procter & Gamble have teamed up to produce a family-oriented made-for-TV movie in hopes of reaching more consumers. |
BusinessWeek
May 23, 2005
Ronald Grover |
Mad Ave Is Starry-Eyed Over Net Video The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action. Advertisers view online video as a laboratory for new ways to connect with customers. |
BusinessWeek
December 3, 2007
Catherine Holahan |
Pitching Between the Lines In-text ads tied to keywords on Web news pages are growing fast - and causing a stir in some newsrooms. |
Entrepreneur
April 2008 |
Cool Tool There's an alternative for entrepreneurs who don't want to make their own video or pay an outside firm to do so. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
BusinessWeek
April 23, 2007
Catherine Holahan |
The Sell-Phone Revolution Stay tuned for a message from your cell phone, which seems to know an awful lot about you. |
BusinessWeek
November 24, 2003
Mark L. Clifford |
How To Succeed In The Chinese Ad Biz Political savvy and local acquisitions have Clear Media growing like gangbusters. |
The Motley Fool
January 29, 2004
Alyce Lomax |
All's Wella at P&G Wella's working, but will Procter & Gamble's stake in the German company help P&G take over the world? |
Entrepreneur
May 2007
Catherine Seda |
Visual Appeal How to add video to your site. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
TIME Asia
December 5, 2011
Bill Powell |
Aching For the '80s Advertisers are discovering that China's rising consumers don't always fit the traditional new-money mold. Conjuring up a simpler time can win the attention of a lot of young aspiring Chinese consumers. In 21st century China, nostalgia is in. |
BusinessWeek
August 7, 2006
Jon Fine |
Front Page News? Not Quite As long as advertisers aren't coddled in stories, who cares where their ads appear? |
BusinessWeek
December 9, 2010
Bruce Einhorn |
The Chinese Handset Wars Are On After years of lagging multinational rivals, Chinese handset makers are growing fast. Now they're aiming for Western markets. |
The Motley Fool
September 4, 2007
Rick Aristotle Munarriz |
All the Bad News That's Fit to Print Newspaper advertising continues to slide, even with the dot-com jolt. |
The Motley Fool
September 20, 2007
Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
BusinessWeek
May 1, 2006
Robert Berner |
Detergent Can Be So Much More P&G's new ads strive to stake out the emotional high ground. |
