| Similar Articles |
|---|
 |
U.S. Banker
March 2008
Karen Krebsbach |
`Chasing What Matters' Doesn't Matter Much JPMorgan Chase's new branding campaign doesn't provide any of the humor, pizzazz or warmth of its rivals' campaigns.   |
Bank Technology News
September 2008
John Adams |
Text, Set, Match As part of a promotion for its burgeoning mobile banking service, Chase gave away thousands of tickets to this year's US Open tennis tournament in New York City via a campaign that used mobile technology as a vital component. |
Bank Systems & Technology
December 4, 2008
Maria Bruno-Britz |
Capital One Snags Chevy Chase Bank Capital One Financial announces a definitive agreement with Bethesda, Md.-based Chevy Chase Bank in which Capital One will acquire Chevy for $520 million in cash and stock. |
Wired
December 2006
Frank Rose |
Commercial Break In a risky experiment, Chevrolet asked Web users to make their own video spots for the Tahoe. A case study in customer generated advertising. |
Sports Central
November 13, 2008
Sean Crowe |
The Donovan McNabb Problem The Philadelphia Eagles are going to have to make some tough decisions. One of those decisions may have to be ending the McNabb era in Philadelphia. |
