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April 2005
Kim T. Gordon |
Dare to Be Different Successful marketing means standing out from your competitors. Here are 4 steps to shedding your look-alike image.   |
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April 2008
Kim T. Gordon |
Get Real If you want to market to women, ground your message in reality. |
Entrepreneur
October 2006
Kim T. Gordon |
Ahead of the Curve Mastering four key elements of marketing will put you in front of the pack - and customers will follow. |
Search Engine Watch
April 19, 2006
Amy Edelstein |
Branding through Search: Strategies & Tactics Savvy search marketers are increasingly leveraging search for branding purposes -- not as an afterthought, but deliberately blending both old and new strategies & tactics. |
Search Engine Watch
November 3, 2009
Herndon Hasty |
Search as a Branding Channel Don't miss out on the opportunity to expose your brand to millions of targeted, potential buyers this holiday season. |
AFP eWire
July 31, 2012 |
"Mobile" Isn't Just Mobile Giving -- Ensuring Donors Can Access Your Organization From Anywhere Tonia Zampieri, mobile strategist with Atlantic BT in Raleigh, N.C., says fundraisers need to consider how donors access the Internet during a typical day. |
AFP eWire
January 4, 2011 |
What is Branding, Anyway? A breakthrough nonprofit brand "convinces the head, touches the heart and engages the hands." |
Entrepreneur
March 2004
Chris Penttila |
Battle of the Brand Is image really everything when it comes to your business? Listen as entrepreneurs and experts sound off about whether branding is crucial for success, then decide for yourself. |
Entrepreneur
February 2007
Nichole L. Torres |
Speed of Thought Think fast to be more innovative in your branding. |
Search Engine Watch
July 28, 2004
Grant Crowell |
Search Engine Marketing and Branding Challenges Should search engine marketing be considered as part of a brand-building campaign? |
CRM
March 2015
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Required Reading: Brand Differentiation Is the Best 'Brand Aid' Brad VanAuken, author of Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position looks at the key factors that drive brand differentiation both online and off. |
Entrepreneur
April 2007
Kim T. Gordon |
Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website. |
Entrepreneur
September 2008
Guy Kawasaki |
Make It Known If you've got a great product, a great brand will follow - if you're sending the right message. |
Entrepreneur
September 2001
Chris Penttila |
Brand Awareness Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well... have you given good business a try? |
CIO
November 15, 2003
Michael Schrage |
Time to Brand Your IT? Conducting an exercise in branding could help you manage user expectations and improve your department's image. |
Financial Planning
February 1, 2008
Gwen Moran |
Branding Basics Set your practice apart from the pack by establishing your identity in the marketplace. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
Search Engine Watch
January 7, 2011
Matt Lawson |
Campaign Overload: How Search Marketers Can Overcome Fragmentation More platforms and formats have made managing online marketing increasingly difficult. Use these tips to help tame campaign fragmentation in 2011. |
U.S. Banker
October 2008
Cristi Kirisits |
Building Your Bank Brand In today's competitive marketplace, branding can be the final factor that affects a consumer's decision of where to bank. |
Search Engine Watch
February 9, 2010
Eric Enge |
Why Brand Building Isn't Enough The most linkable sites are remarkable in some way. This has the important benefit of making them stand out with potential customers (and potential linkers), and helps create brand value. |
Fast Company
October 2005
Lucas Conley |
Obsessive Branding Disorder Corporate America is obsessed with branding. But minus the hype, branding is really just commonsense strategy -- rebranded. |
Entrepreneur
January 2007
Carol Tice |
Making It Stick What keeps your message in the minds of consumers? |
Registered Rep.
September 3, 2015
Matt Oechsli |
Your Brand is Digital What defines a financial advisor's online brand? |
Entrepreneur
May 2010
Jason Ankeny |
Building a Brand on a Budget To elevate their digital profiles and carve out entrepreneurial niches, more businesses are turning to social media and other free digital marketing alternatives. |
Search Engine Watch
July 21, 2009
Mark Jackson |
Brand Promotion Online -- Signals for Today's SEO Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn't so much that Google only wants to rank big brands. But they do like all of the signals that these big brands carry. |
Financial Planning
July 1, 2007
Stephanie Bogan |
The Land of Brand A good brand is hard to create. Understanding what it is and how it works will help you polish your own image in the financial planning marketplace. |
Search Engine Watch
March 30, 2010
Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
AFP eWire
July 31, 2012
Kim Fuller |
Let's Talk About Branding As the nonprofit landscape gets increasingly competitive, it's important to brand yourself by clearly conveying your organization's focus, credibility and unique contributions. |
Nutra Solutions
June 6, 2007
Jeff Hilton |
The Marketing Evolution of Ingredient Co-branding If you have noticed an increase over the past decade in co-branding activity behind proprietary, patented, or even commodity ingredients, it is no accident. |
CRM
March 1, 2007
Woody Driggs |
Architectural CRM Keeping pace with changing customer needs is critical in this competitive growth economy to establish unique market positions, but how much is enough? Drawing a customer treatment blueprint will help businesses build their front and back strategies. |
Search Engine Watch
August 27, 2010
Duncan Parry |
Research into Search and Branding: A Recap If your brand isn't prominent in search results, you're missing out on impressions, traffic, and sales. Here's how paid search can help improve brand awareness. |
Financial Advisor
September 2012
David Lawrence |
Dare To Be Different It's the best way to attract new clients and build business. |
Pharmaceutical Executive
June 1, 2012 |
A Brand Positioning Nightmare New drug indications can be a brand manager's worst nightmare or a dream come true. The difference lies in the perspective and in the branding strategy. |
CRM
May 1, 2006
Collins, Nair & Schumacher |
Reaching the Next Level of Performance in Marketing Marketers should expand their focus and look for opportunities to drive incremental revenue across all stages of customers' interactions. |
CRM
December 20, 2004
Colin Beasty |
Required Reading: Who Is the Voice of Your Company? G. Marcus Graham, author of Voice Branding in America (Vivid Voices) says the folks in charge of the marketing, image, and branding typically don't pay much attention to the guys in the call centers.... Branded Customer Service: The New Competitive Edge... etc. |
Investment Advisor
August 2008
James J. Green |
Standouts How financial advisors can use branding, marketing, PR, and new media to differentiate themselves. |
CRM
November 1, 2007
Colin Beasty |
Required Reading: Protecting Your Brand at All Costs Great branding doesn't come from gimmicks - it derives from exceptional, innovative customer service. |
Entrepreneur
February 2006
April Y. Pennington |
Primal Need An interview Primal Branding author Patrick Hanlon on how consumers bond with brands. |
Search Engine Watch
May 26, 2010
Joseph Kerschbaum |
How to Move an AdWords Campaign Without Breaking it If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts, here are some tips to ease the process. |
Pharmaceutical Executive
April 1, 2007
Joleen Schultz |
Marketing to Professionals: Everyone's a Comedian An ad campaign doesn't have to be "ha-ha" funny to sell a drug, but it doesn't hurt. |
Searcher
March 2012
Barbara Quint |
Searcher's Voice - Branding What does this have to do with the daily lives of librarians? We have serious branding problems. |
Entrepreneur
October 2007
David Worrell |
Out of the Woods The Branding Foundry is a unique "business accelerator" that builds comprehensive marketing plans for small businesses and contributes the capital to put them into action. |
Search Engine Watch
July 10, 2008
Justilien Gaspard |
Link Building via Word-of-Mouth Get people talking positively about your company or product and the links will follow. Here are some tips on how to increase exposure, branding, and build links all at the same time. |
Fast Company
Neal Ungerleider |
The iPhone's Ad-Blocking Apps Are Stirring Up Trouble For Online Retailers The use of these apps on iPhones, in particular, appears to be compromising the mobile sites of retailers like Walmart and Sears -- and could potentially hinder online sales during the holidays. |
Financial Planning
November 1, 2012
Dave Grant |
It's Time to Fix Your Website for Financial Advisors If your firm's home page looks like it s stuck in the 1990s, you re likely driving away prospects and employees. Here are 7 rules for making an upgrade. |
Search Engine Watch
November 23, 2009
Liana Evans |
Marketing Tactics vs. Social Media Strategy Fully research why you're using a particular social media strategy tactic. Did your agency tell you that you "need" it? Or is your audience there and interacting already, or is there potential for branding and exposure? |
Registered Rep.
January 1, 2005
Shaw Grove & Alan Prince |
Does Branding Still Matter? Are today's high-net-worth clients attracted or, at best, ambivalent, to big name financial services firms? |
HBS Working Knowledge
April 4, 2008
Jim Heskett |
Who Owns Intellectual Property? Content-sharing sites and branding efforts that are designed to be co-opted by others remind us that intellectual property ownership is being challenged in new and different ways. How will intellectual property be valued for financial purposes? |
Financial Advisor
November 2012
David Lawrence |
Finding Your Niche A value innovation approach can also help attract new clients. |
New Architect
February 2003
Amit Asaravala |
What Advertisers Want Selecting high-performance ad formats for your site |
